Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?
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Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?

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Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?. Cabrer M. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information?. Cabrer M. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

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Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information? Understand Business Opportunities by using Web 2.0 in Healthcare. Is Healthcare Environment ready for open Access to Information? Presentation Transcript

  • Understand business opportunities by using Web 2.0 in Healthcare. Is Healthcare environment ready for open access to information? Miguel Cabrer mcg@ircconsulting.eu
  • Session
  • People are social …
  • Web 2.0 Web 2.0 is the representation of evolution of traditional applications towards a new web applications focused to the end user
  • Web 2.0 Users: still few… Content Providers Feedback providers Users of web 2.0 content Internet Users 3% 10% 40% 100% a partir de Osimo, D. http://www.jrc.es/publications/pub.cfm?id=1565
  • Web 2.0 expected growth: but will grow
  • Web 2.0 - Free
  • “History suggest that open standards will once again trump “walled gardens” on the internet” The Economist 22nd-28th 2008 pag. 18
  • The Economist March 22nd 2008 Page 65
  • Web 2.0 in Healthcare = Health 2.0
  • Healthcare Communities
  • Some data • 2,5% of US Hospitals use Web2.0 (Facebook, YouTube, Twitter) to connect users and patients • 163 Hospitals that use Web 2.0 tools: • 109 have a YouTube channel • 73 have Facebook page • 59 Twitter accounts • 14 Blogs
  • Patient 1.0: internet documented Patient 2.0: interchanges opinion with other patients in virtual health platfoms
  • PatientsLikeMe, started in 2004 and now has more than 25.000 users. Patients talk with other patients with similar problems.
  • How Folks Use Social Tech: Healthcare Consumers • American Diabetes Association: Message American Diabetes Association - Message Boards Boards
  • How Folks Use Social Tech: Healthcare Consumers • Revolution Health
  • Healthcare Consumers and Clinicians Collaborate • SugarStats
  • Ocularis: Doctors 2.0
  • Sermo: Curious business Model • Sermo
  • The Power of Collective Wisdom Medting is a web platform that allows physicians to share medical images and videos and build clinical cases. Medting is useful for posting and searching cases, Knowledge database, managing private cases (telemedicine ) and linking professionals around specific health topics. Medting uses SNOMED and is also integrated with PubMed. Automatic Translation.
  • Google & Microsoft
  • Health Administration 2.0
  • Madrid: taking a leadership
  • Google Health / Microsoft Vault
  • Web 2.0 and Health IT Convergence:
  • Is Healthcare ready… … to integrate a Medical Record with a PHR? … to send a patient case to an international second opinion network? … to receive a patient that shares experiences with hundreds of colleagues in a social network? … to open management information about the organizations?
  • Challenges / Risks Global legislation? • Privacy, security, ethics Web control: HON 2.0 Social Health? Health Tourism Personal Health Record
  • _________________________________ Miguel Cabrer eHealth Advisor Member of HIMSS EMEA Governing Council Member of IMIA Web 2.0 taskforce workgroup _________________________________ mcg@ircconsulting.eu