How Web 2.0 and Social Media are Transforming Healthcare

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How Web 2.0 and Social Media are Transforming Healthcare. Silber D. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

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How Web 2.0 and Social Media are Transforming Healthcare

  1. 1. Health 2.0: Where does Europe stand? Denise Silber Denise.Silber@BasilStrategies.com
  2. 2. Synonyms : Health 2.0, Medicine 2.0, Participatory Medicine The use in Health Care of Web-based Tools blogs, podcasts, tagging, search, wikis …) to produce User-Generated Content harness the power of networks, so as to personalize health care, collaborate, and promote health education.
  3. 3. Health 2.0 : Segmentation (1) Use of Social Media • Internet Users on high traffic platforms • YouTube • Facebook • Wikipedia 150 health requests/sec in • Blogger Germany • Twitter • Wordpress • SlideShare • SecondLife
  4. 4. Health 2.0 : Segmentation (2) Companies • Innovative Tools generate new Market Segments Health Care Consumers / Linking HCP & Patients Professionals Patients •Search •Search info and • Questions •Sharing (cases) content • Searching for quality physical •Community/opinion •Community service (where to go) s •Reporting self-info •Online Consultation •Professional •PHR •PHR Collaboration •Telemedicine • Research
  5. 5. Physician studies 2009 Europe Manhattan Research Medimix : 30% of physicians are members of social networks 42% in Italy …
  6. 6. Use of Social Media: Hosp Europe
  7. 7. Twitter
  8. 8. Pharma-supported initiatives (Fr)
  9. 9. Exemplary Asso.
  10. 10. Required Presence • Community Manager’s task Page FanPage Events Web site + Blog
  11. 11. Clickthe known BLOCKBUSTERS Most of to edit Master title style are from the US Click to edit Master text styles – Second level • Third level – Fourth level And» Fifth level some of them are now entering Europe HOWEVER
  12. 12. A) Professional Community : National UK FR
  13. 13. B) Professional Community: Global (UK - BMJ) Sweden
  14. 14. C) e-consultation Ire/UK NL
  15. 15. D) Search (UK) Webicina (Hu) (CH) (FR)
  16. 16. F) Patient Evaluations : UK, FR
  17. 17. D) Patient Community: National Italy Germany
  18. 18. E) Patient Benchmarking (FR) http://www.vivreavecundiabete.com/diabtest.html#diabtest9 20
  19. 19. Health 2.0 is generating data and impacting care Data : User-generated, Biometric, Genetic Industry R&D is sharing its role in innovation
  20. 20. The Issues • Constant task • Medical responsibility • Legal questions • Cost • It is also an opportunity to develop better relationships with all of your stakeholders and « expected » of us all
  21. 21. More Steps to Take 1 2 EXPERIMENT  Define/review your Try new tools communication strategy Web-based are often  Internal culture check : quicker, cheaper training workshops  Monitor your image  Appoint a community manager
  22. 22. Opportunities
  23. 23. Summary • Web 2.0 for Health Care or participatory medicine includes both use of social media platforms and new businesses • Europe’s diversity has led to plentiful innovation • Europe’s Health 2.0 is less known than is US for reasons of language, national borders, marketing • Health care Actors must participate in both the Social Media « conversation » and the Tools ….. This requires organizational awareness.
  24. 24. Contact Basil Strategies 1 rue Jacques Offenbach Cell / SMS: 75016 Paris Ph: +331 4504 2794 Fax +331 4503 3107 +336 74 78 12 36 Email Web 2.0 Denise.Silber@BasilStrategies.com •Skype : denisesilber Site: http://www.basilstrategies.com •Twitter : @health20 •Facebook : denisesilber •LinkedIn / Viadeo: Denise Silber •Blog:
  25. 25. _________________________________ Denise Silber Founder Basil Strategies consultants, European partner for Health 2.0 President, Association pour la Qualité Internet Santé _________________________________ Denise.Silber@BasilStrategies.com

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