Health Consumer/Patient centric e-Services on the Basis of the Human Life-cycle; Business model & Technological Solution
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Health Consumer/Patient centric e-Services on the Basis of the Human Life-cycle; Business model & Technological Solution

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Health Consumer/Patient centric e-Services on the Basis of the Human Life-cycle; Business model & Technological Solution. Wild S. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

Health Consumer/Patient centric e-Services on the Basis of the Human Life-cycle; Business model & Technological Solution. Wild S. eHealth week 2010 (Barcelona: CCIB Convention Centre; 2010)

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Health Consumer/Patient centric e-Services on the Basis of the Human Life-cycle; Business model & Technological Solution Health Consumer/Patient centric e-Services on the Basis of the Human Life-cycle; Business model & Technological Solution Presentation Transcript

  • Health Consumer / Patient-centric e-Services Business model & technological solution Stefan Wild, External Affairs Director, MSD Switzerland Silvio Frey, Head of Marketing & Sales Switzerland, InterComponentWare AG
  • Agenda Questions: − Where is the challenge in the prevention of widespread heart, lung and bone health/risks/diseases? For example: a person and their bone lifecycle pathway − How can Health Information Management and eHealth Services support living healthy as well as staying healthy through holistic prevention and treatment? Example: Bone Health and Osteoporosis – a widespread disease. − What is the use in bringing the establishment of suitable Health eServices to the commercial segment of health enterprises ?
  • Healthy The human individual in the healthcare system Consumer • Saluto-genetic approach • Prevention / Health promotion /Health Literacy life time cycle Patient • Patho-genetic approach sick • Treatment / Rehabilitation / Care
  • Healthy or Sick? Clear differentiation and corresponding definitions Healthy Healthy People Patients sick
  • STAY HEALTHY“ market as win-win opportunity What about the immense risk group? STAY HEALTHY“ Market Healthy Healthy People Risk group Health Consumers Patients sick
  • E-Health from the cradle to the grave Lifecycle of the human individual (schematic) Process: 1st Prevention 2nd Prevention Event 3rd Prevention healthy 1 st Doctor‘s visit Health Event protection e.g. Broken bone Relapse prevention and post-treatment Avoid worsening Rehab In-/Out-patient sick treatment e-health e-health e-health e-health
  • Bone awareness along the individual lifecycle Bone cycle of the human individual (schematic) “Mother Individual (Father) Risk test responsible and for Bones “bone Bones” Ascertain School: behavior” bone Healthy/ s density Do bone ne End of building bones diseased bo Ons density scan g et bo bones? in ild Onset ne d eteri Bu orati menopause on Osteopenia risk Osteoporosis risk bone lifecycle pathway 75 years 30 years 60 years 45 years 15 years Death Birth
  • Changing information needs during the bone lifecycle pathway (schematic) Phases of healthy bone behavior Phases of risk bone competence School: “Mineralization” “Healthy Bone risk Bone literacy Ageing literacy Our bones? • nutrition bones" • Clarifying • Knowing the • Knowing bone • Dietary • Nutrition bone risk bone risk density value • Vital organs/ backbone supplements • Sports • Preventive • Nutrition • Nutrition • Nutrition • Sports • Treatment measures • Exercise • Exercise • Exercise • Social possibilities • Treatment • Treatment environment possibilities possibilities/ • Medication • Medication s ne Ons bo End of building et bo ng Onset ne d il di eteri orati Bu Menopause Osteopenia on bones risk Osteoporosis risk bone lifecycle pathway 15 years 75 years 30 years 60 years 45 years Death Birth
  • What does the health consumer know? How health literate is the individual? Example “Motor specs”: A car Own body • What‘s the HP? • Height • Acceleration from 0 • Weight to 100 km/h? • BMI? • Gearbox? • Blood pressure ?? • “Turbo” • Cholesterol ?? • etc. • Blood sugar levels ??? • Lung volume ???? • Bone density ????? • etc.
  • Steps towards becoming more health-literate in all lifecycle phases Basic Health Literacy • Heart (“motor”) • Lung (“fuel”) • Bone (“chassis”) Information understanding acting Input Support Motivation/ Monitoring
  • Agenda Questions: − Where is the challenge in the prevention of widespread heart, lung and bone health/risks/diseases? For example: a person and their bone lifecycle pathway − How can Health Information Management and eHealth Services support living healthy as well as staying healthy through holistic prevention and treatment? Example: Bone Health and Osteoporosis – a widespread disease. − What is the use in bringing the establishment of suitable Health eServices to the commercial segment of health enterprises ?
  • Prevention and awareness along the bone lifecycle pathway (schematic) Fact: Target group has low awareness / no motivation Challenge: How to bring that about Starting point for preventive Lower measures osteoporosis s risk ne building bones bo g in Ons ld B ui et of bone End of Onset dete Menopause riora Osteopenia tion risk Osteoporosis risk bone lifecycle pathway 75 years 30 years 60 years 45 years 15 years Death Birth
  • Approach Prevention campaigns with widespread impact Physical Channel (push principle) − Communities & organizations (schools, clubs, state) − Events, media, radio, television, newspapers − Personal health network (family doctor / pharmacist / hospitals) − Family Virtual Channel / eServices (pull principle) − Health portals − Games − Mobile Health (Apps) − Social Networks / Virtual Communities
  • Approach Knowledge: Combining physical and virtual measures is the right way to proceed.
  • Consumer’s access to the healthcare market Virtual Channel / eServices −Health portals Consumer / Patient −Games live −mHealth (Apps) healthy Information, Products and Services, Contact −Social Networks / Virtual Communities stay healthy Healthcare market Physical Channel be − Communities & healthy Organizations − Events, media − Personal health network live sick − Family
  • Example: Quevita – First health and lifestyle community in Europe
  • Quevita: Focus on “healthy living” Preventive measures PHR
  • From social network to a personal health record and mobile health Specific portal Specific portal Mobile Health Mobile Health Physical Channel Personal Health Record - LifeSensor bone lifecycle pathway 75 years 30 years 60 years 45 years 15 years Birth Birth
  • Value proposition − Creating awareness and motivation in the search for and establishment of preventive measures among the population − Procurement of products and services for prevention − Electronic identification and linking of citizens in the context of preventive products and services − Establishing of Health eServices and with it the creation of new marketing and sales channels for sustainable business developments
  • Thank you Contacts: Stefan Wild External Affairs Director MSD Switzerland Tel: +41 79 467 15 80 stefan_wild@merck.com Silvio Frey Head of Marketing & Sales Switzerland InterComponentWare (Switzerland) AG Tel:+41 44 209 92 14 Silvio.frey@icw-global.com