Pinterest the social media darling

The New Social Media DarlingDivya Sangwan| Business Manager

What is Pinterest ?Why does it matter ?Addictive and why ?Who exactly is pinning ?Why should businesses care ?What can businesses do ? 2

Your 4

An image added to Set of theme Pinterest based pins Pin It Pin Repin Pin Button Board Button that can be Reposting someone placed on websites else’s pin to facilitate sharing on Pinterest. 6

Million Million Million Million Million Million MillionSEP ‘11 OCT ‘11 NOV ‘11 DEC ‘11 JAN ‘12 FEB ‘12 MAR ‘12 Monthly Unique Visits to the site increased by 982% from Sep’11 to Mar’12* Pinterest hit 10 Million US monthly unique visitors mark faster than any website in history** * Source: Compete.com, ** Source: PR Daily 8

Pinterest became the 3rd topmost website by total visits in US in March’12* – Facebook: 7 billion 2 – Twitter: 182 million 3 – Pinterest: 104 million 4 – LinkedIn: 86 million 5 – Tagged: 72 million 6 – Google+: 61 million * Source : Hitwise Report 9

2. 3 BillionPage Views inMarch ‘’12To over 4. 0 MillionDaily Visitors *Source: GA April 10

Referral traffic as % of total traffic* JAN ‘12 FEB ‘12 * Source : Shareaholic.com 11

Pinterest is generating more referral traffic to websites than YouTube, Google+ and LinkedIn COMBINED* * Source : Shareaholic.com 12

i Pinning> 20% of Facebook users are on Pinterest Daily which is more than 2,000,000 members* * Source : FB App Data 13

Average Minutes Per visitor in a month – Globally (Jan’12)* 21 Twitter 89 Pinterest 17 LinkedIn 405 Facebook 89 8 Myspace Tumblr 3 Google+ Second only to Facebook in engagement * Source : Comscore report 15

Simplicity of DesignVisuals take center stageHighly AccessibleSelective FollowingComplimentary to existing social toolsGetting Popular with not just friendsLesser noise 16

Publications, TV networks + News outletsBrands + Companies + Time MagazinePersonalities Etailers +Direct to consumer sites Whole Foods Mashable Etsy Diet Pepsi Wall Street Journal The Home Depot Volkswagen Unicef Rue LaLa Honda Bloggers West Elm Writers Martha Stewart Artists More like Almost Lowe’s EVERYONE and adding……. 18

Jan’12 Mar’12Men are beginning to PIN too* *Source: Google Double click Ad planner Data 19

Month/% in this age range 0-17 18-24 25-35 36-44 45-54 55-64 Over 64 JANUARY 2012 44 7 28 28 23 7 3 FEBRUARY 2012 3 6 28 28 25 8 3 Aged between 25-54* >$150k $100k - $150k 3% 6% $25kAbove average household $75k - $100k 12% 8%income of $25k - $75k* $25k - $50k 42% $50k - $75k 29% *Source: Google double click Ad planner 20

BrandingMassive Audience and growing !Increase Brand visibility bysharing yourBrand Experience & Personality 22

TrafficOf course Referral but Organic too !Image Captions are crawledby Google and pinboardsappear in search results 23

Customer EngagementAddicted customers/prospects spendinglot of timeConnect with your customerand socialize to build trust andrespect for the brand 24

What are people doing and what it means to Businesses ? Expressing through pictures and images relevant to their lives Buyer Personas Reminding themselves of things they want to do or buy later Near-Future Buyers Sharing & recommending things that they feel others should know Potential Advocates/Influencers 25

Learning about and exploring specific or random topics Long-term/distant buyers Searching for and discovering new or specific things to do, buy, look at or read Immediate BuyersAll act as members of an online word-of-mouth marketing team that’s directing buyers, doers and seekers to your online properties 26

Analyseif Pinterest Fits your Business Who is your Target Customer ? What is the core of your business? Products or Services ? Are your Products/services Visually Appealing or can be ? Do you have more to share than just what you do ? 28

Visual ContentIdentify your most visual contentB2B ? Consider these… Employee/office pictures Blog article pictures Infographic & data charts E-book, book, whitepaper covers Happy customer pictures Brand personality/style/colors/theme 29

Promote LifestylesPromote what relates to the lifestyle of your customers andnot just your products/services 30

Business PersonalityShowcase fun activities that your brand participates in 31

Pinteresting BoardsDiscover fun ideas related to your business that are Pinteresting 32

Socialize/ EngageCreate boards in collaboration, host contests, follow others, repin,comment and like pins with your influencer group 33

Optimize PinsKeep SEO in mind while Pinning Include link to your website/blog Keyword rich pins/boards/descriptions Set yourself visible to search engines 34

Gather Customer InsightsUnderstand your buyer personas by observing their lifestyleView customer pinboards to understand what they areinterested inUse this to fine tune yourbusiness offerings 35

Thank You

Pinterest the social media darling

by Divya Sangwan on May 22, 2012

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Pinterest the social media darling Presentation Transcript

http://pinterest.com	8
http://www.linkedin.com	1