Pinterest for B2C - Marketing Strategies That Work

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Hi ,
Pinterest is an incredibly simple virtual pinboard. It lets you organize and share the things you find interesting on the web. With its inherent visual feature and the highly creative marketing platform it provides, Pinterest has recently become very popular, especially with B2C marketers. It offers massive referral traffic opportunity along with a huge audience consisting of customers/potential customers and influencers. Being an extremely viral platform it gives exponential reach, empowering your brand to leverage content and messaging which can act as a window to increase your brand visibility phenomenally and help build brand advocates.
Is the hype justified? Let's learn more about Pinterest and the options it offers marketers in the second part of our Pinterest webinar series.
This presentation will help you understand some ways to effectively factor Pinterest into your B2C inbound marketing plans.

Key take aways:

• How Pinterest works for B2C businesses
• Pinterest best practices for B2C businesses
• How to include Pinterest into your B2C inbound marketing plan

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  • I've used pinterest to optimize my site's ranking and it works wonders. My website improved from page 7 to #4 spot in 3 weeks time.

    I found that the seller named 'pinterest', which ranked first when you search 'pinterest' at Fiverr, has produced the best results on my websites. The seller pins my site with 75 different people, not sure how he did this, but it has improve my SERP's ranking. I've tried 5 other sellers who offer pinterest gigs on Fiverr but they can't improve my site's ranking. I don't know why.

    3 advantages of pinterest for seo:
    1. Google loves social media signal.
    2. Each pin is considered as 3 inbound links.
    3. Links and images from pinterest are dofollow!
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Pinterest for B2C - Marketing Strategies That Work

  1. 1. For B2C - Marketing Strategies That WorkDivya Sangwan| Business Manager 1
  2. 2. Why Pinterest ?Business benefits of Pinterest ?What can B2C businesses do ? 2
  3. 3. Why Pinterest ? 3
  4. 4. 4
  5. 5. APR ‘12SEP ‘11 * Source: Compete.com 5
  6. 6. Facebook: 7 billionTwitter: 182 millionLinkedIn: 86 millionTagged: 72 millionGoogle+: 61 million * Source : Hitwise Report 6
  7. 7. 2. 3 BillionPage Views inMarch ‘’12 To more than 4. 0 Million Daily Visitors *Source: GA April 7
  8. 8. * Source : Shareaholic.com 8
  9. 9. Average Minutes Per visitor in a month * Source : Comscore report 9
  10. 10. Business benefits of Pinterest 10
  11. 11. Brand Reach 11
  12. 12. Traffic 12
  13. 13. Customer Engagement 13
  14. 14. CustomerInsights 14
  15. 15. Sales 15
  16. 16. What can B2C businesses do ? 16
  17. 17. Promote Customer Lifestyle 17
  18. 18. 18
  19. 19. Showcase Brand Personality 19
  20. 20. 20
  21. 21. Hold Contests 21
  22. 22. 22
  23. 23. Crowdsource 23
  24. 24. Focus Group Market Research 24
  25. 25. Answer “HOW”of things(Infographics/Instructographics) 25
  26. 26. Answer “HOW”of things(Infographics/Instructographics) 26
  27. 27. Integrate Networks 27
  28. 28. Optimize Pins 28
  29. 29. TimePins 29
  30. 30. Thank You 30

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