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State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
State Farm marketing pitch
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State Farm marketing pitch

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Transcript

  • 1. STATE FARM IMC PLAN
    2/25/10
  • 2. SWOT Analysis
    2/25/10
  • 3. Competitors
    2/25/10
  • 4. The New Brand
    PROMPT INSURANCE
    That’s it!
    2/25/10
  • 5. TRADITIONAL MEDIA
    ALTERNATIVE MEDIA
    CONSUMER PROMOTIONS
    ONLINE TOOLS
    SPONSORSHIPS
    EVENTS
    PUBLIC RELATIONS
    INTEGRATED MARKETING COMMUNICATION PLAN
    2/25/10
  • 6. TV (ABC, ESPN)
    Magazine (People)
    Radio
    Out of Home
    • Billboard
    • 7. Airport
    Radio
    Traditional Media
    2/25/10
  • 8. Bikes, Buses
    Street Promotion
    Alternative Media
    2/25/10
  • 9. Elevators
    Cinema
    Alternative Media
    2/25/10
  • 10. KASKOMILE
    “Pay as much as use”
    Gift Cards
    Consumer Promotion
    2/25/10
  • 11. Official Web Page
    Search Engine Optimization
    Social Network Sites
    • Facebook: Farmville
    • 12. Second Life
    Online Tools
    2/25/10
  • 13. Craigslist
    Online Tools
    2/25/10
  • 14. NASCAR
    NBA
    NFL
    Sponsorships
    2/25/10
  • 15. Events
    - Concerts
    Sponsorships
    2/25/10
  • 16. Media Timeline
    2/25/10
  • 17. Budget
    2/25/10
  • 18. Surveys:
    Focus Groups
    Evaluation
    2/25/10
  • 20. THANK YOU
    SANGHITA MAJUMDER
    2/25/10

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