Company Profile A "super-premium“ brandof ice cream
Established in The Bronx, New York in 1961. Starting with only three flavors: vanilla, chocolate, and coffee.
Appreciated by connoisseurs in more than 900 shops in over 50 countries.
Innovate and bring new distinctive flavors , such as Vanilla Swiss Almond, Butter Pecan and Dulce de Leche etc. the first to introduce ice cream bars in 1986, Frozen Yogurt in 1991 and Sorbet in 1993.
Made-up words meant to look Scandinavian Reversing the name of Duncan Hines ->"Huncan-Dines“
Häagendazsphilosophy Find the purest and finest ingredients in the world and craft them into the best ice cream, sorbet, and frozen yogurt available. It is a way of doing business that is as demanding as it is uncommon. It's the reason why the brand has epitomized fine ice cream for nearly half a century
Change in cartonsize
Haagen-Dazs has reduced the size of its pints from 16 to 14 ounces. Despite the decrease in packaging, Haagen-Dazs still calls its container a "pint."
OtherShapes of product
Place History :
At first, it was only available at gourmet shops in New York City.
Then in 1976, Mr. Mattus' daughter Doris opened the first Häagen-Dazs® shop in Brooklyn New York.
It was an immediate success, and its popularity led to a rapid expansion of Häagen-Dazs shops across the country.
In 1983 Mr. Mattus agreed to sell Häagen-Dazs to The Pillsbury Company. Since then, it has become a global phenomenon.
product distribution It follows a pattern of Manufacturer; Wholesaler; Retailer; Consumer and has two main distribution channels:
Retail distribution channels.
grocery stores, delicatessens, convenience stores, vending carts restaurants and other types of retail outlets.
Currently HaggenDazs has 900 shops in 50 countries, which are also known as HaggenDazs cafes. These shops are independently owned and operated by franchisees.
All cafes are located on prime streets or malls with high visibility ,strong foot traffic and Indoor and outdoor seating.
Cafes with comfortable seating , bar stools, dim lighting, rich colors all help to create an atmosphere of intimacy & love.
All Haagen-Dazs cafes are staffed with well-trained staff whose primary concern is to keep their customers feel relaxed in the cozy ambience of the outlet.
Retail distribution To prevent channel conflict, Haagen-Dazs ice cream sold through outlets other than franchised or licensed retail dipping shops is ordinarily confined to prepackaged pints and quarts, bars and other manufactured novelties, and single servings for on-premises consumption at restaurants.
Promotion Decisions Mass Selling Advertising &PR Personal Selling & Customer Service Sales Promotions PRINT TELEVISION OUTDOOR RADIO INTERNET