Coremetrics 2010 analytics report ppt (nov. 10)

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Coremetrics 2010 analytics report ppt (nov. 10)

  1. 1. The Web AnalyticsService
  2. 2. Rich Analytics Reporting SuiteRole-based Reporting• Executives• Marketing• Merchandising• Content owners• Site optimisation “Out of the Box” especially for: • Retail • Finance • Travel • Content © 2010 Coremetrics, an IBM Company.
  3. 3. Coremetrics Analytics: Dashboards© 2010 Coremetrics, an IBM Company.
  4. 4. Coremetrics Analytics: Dashboards© 2010 Coremetrics, an IBM Company.
  5. 5. Coremetrics Analytics: Dashboards© 2010 Coremetrics, an IBM Company.
  6. 6. Coremetrics Analytics: Insights© 2010 Coremetrics, an IBM Company.
  7. 7. Coremetrics Analytics: Insights© 2010 Coremetrics, an IBM Company.
  8. 8. Coremetrics Analytics: Marketing© 2010 Coremetrics, an IBM Company.
  9. 9. Coremetrics Analytics: Merchandising© 2010 Coremetrics, an IBM Company.
  10. 10. Coremetrics Analytics: Pathing© 2010 Coremetrics, an IBM Company.
  11. 11. Coremetrics Analytics: Demographics© 2010 Coremetrics, an IBM Company.
  12. 12. Coremetrics Analytics: Segmentation© 2010 Coremetrics, an IBM Company.
  13. 13. Reports on the run!© 2010 Coremetrics, an IBM Company.
  14. 14. Marketing channel attribution i.e. how to attributesales by marketing channel• First Click: good for measuring acquisition• Middle Clicks: good for measuring influence• Last Click: good for measuring conversion triggers © 2010 Coremetrics, an IBM Company.
  15. 15. Tracking Marketing Campaigns• MMC Parameters: Used to track external traffic arriving from campaigns.• Examples Include:MMC Reporting Structure: – Paid Search – Email Campaigns Vendor / Category / Placement / Item – Affiliate Links http://www.tvsn.com.au/?cm_mmc=Email-_-31.01.10-_-Spring-_-Header – Banner Ads© 2010 Coremetrics, an IBM Company.
  16. 16. LIVEview Automatic Pasta Maker© 2010 Coremetrics, an IBM Company.
  17. 17. Analytics Options
  18. 18. Explore© 2010 Coremetrics, an IBM Company.
  19. 19. Coremetrics Social Media Options Social NetworksSyndicated Video © 2010 Coremetrics, an IBM Company.
  20. 20. Monitor© 2010 Coremetrics, an IBM Company.
  21. 21. Currency Options• Option 1: Simplex – fixed rate – Add .js to the page with an exchange rate table – Send converted $ values to Coremetrics• Option 2: Complex – daily data conversion – Use the Coremetrics Multi Currency Option – Overnight conversion to $common • www.webservicex.net • www.xe.com © 2010 Coremetrics, an IBM Company.
  22. 22. Pricing ModelBusiness Approach
  23. 23. Pricing Model Guide for Analytics 2010• One time setup fee (US$) – Normally $3,000 to $10,000 (Depending on contract term signed)• Volume based per month fee (List Price in US$) – Millions of server calls • Up to 1 MMSC = from $1,090/month Commission Model • Up to 2 MMSC = from $1,250/month • Up to 5 MMSC = from $1,720/month • Setup • Up to 10 MMSC = from $2,490/month • 12 month booking value • When “billable” • Up to 30 MMSC = from $5,240/month • Up to 50 MMSC = from $7,990/month• Contact and Engage Coremetrics Sales Specialist for special quotes and service discounts, if required• For other Professional Services and Value-Added Services Up-sell, Engage Coremetrics Sales Specialist for Quote © 2010 Coremetrics, an IBM Company.
  24. 24. Google Analytics“Free” does not mean “right”
  25. 25. Coremetrics and Google Analytics• Measures what you need? • Clicks and • Clicks Only – no People (LIVE) people metrics• Attributes Marketing Spend • First, Last and • First or Last Only Accurately? Average over time• You own your data? • Yes – You Own it • No – Google owns it• 24x7 Support, Training and • Yes • No – pay someone Best Practice Advice• Service Level Agreement • Yes • No• Uses a full Data Set • Yes • Samples Large © 2010 Coremetrics, an IBM Company.

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