10/19/2012      21st Century Digital           Citizen -–        Opportunities and           Challenges                   ...
10/19/2012Sheer diversity of tools, services and       connections possible Changes how we connect to    other human being...
10/19/2012   The Knight Commission recognised that successful   participation in the digital age entails two kinds of skil...
10/19/2012Why use digitaltechnologies? Why engage   online?•Access to all sorts ofnetworks•A global store front•Cost effic...
10/19/2012                        What else do we know?                    Picture from                    http://www.flic...
10/19/2012Page 14 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf                           ...
10/19/2012Page 20 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf                           ...
10/19/2012Taken from Passion, persistence, and partnership:the secrets of earning more online - http://www.missionfish.org...
10/19/2012                                   Need to learn                                    to leverage                 ...
10/19/2012http://www.youtube.com/watch?v=UcmoRy444MYUnderstanding popular culture   your audience? http://www.youtube.com/...
10/19/2012                  Some challenges•     Many digital and Internet services and      applications can blur boundar...
10/19/2012             Legal to use licensed mediaUK Legal FrameworkRacial and Religious Hatred Act 2006Criminal Justice A...
10/19/2012                                    Key pointers when                                     embracing social      ...
10/19/2012                                                   Key Pointers                                                 ...
10/19/2012Useful Tools & Resources                                  15
10/19/2012       16
10/19/2012                     Useful LinksWISE KIDS micro-site for the Volunteering in a Digital Ageconference:https://si...
10/19/2012                          Thank You                   sangeet@wisekids.org.uk                       www.wisekids...
Upcoming SlideShare
Loading in …5
×

Keynote presentation for Conference: Vounteering in a Digital Age

2,820 views
2,862 views

Published on

Sangeet Bhullar's Keynote presentation for conference: Vounteering in a Digital Age Conference held in Swansea on the 26th and 27th of September 2012. http://www.communities2point0.org.uk/volunteering-in-a-digital-age-conference

Published in: Education
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
2,820
On SlideShare
0
From Embeds
0
Number of Embeds
2,091
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Keynote presentation for Conference: Vounteering in a Digital Age

  1. 1. 10/19/2012 21st Century Digital Citizen -– Opportunities and Challenges Sangeet Bhullar Executive Director, WISE KIDS Copyright © WISE KIDS 2012. All rights Reserved. Internet and digital technologies are transforming the way we access information, learn, interact, network, socialise –Picture fromhttp://www.flickr.com/photos/dellphotos/6151880114Creative Commons Licensehttp://creativecommons.org/licenses/by/2.0/deed.en 1
  2. 2. 10/19/2012Sheer diversity of tools, services and connections possible Changes how we connect to other human beings, network and collaborate online, undertake business Pictures from: and education, learn, http://www.flickr.com/photos/ivyf ield/4486938721 (above) and socialise, develop http://www.flickr.com/photos/rich ardwinchell/5717772441 community etc… Creative Commons License http://creativecommons.org/lice nses/by/2.0/deed.en The 21st century digital citizen You, your client, your staff, your volunteers… Everybody! Picture from http://www.flickr.com/photos/chrispiascik/7793299246/ Creative Commons License http://creativecommons.org/licenses/by-nd/2.0/deed.en 2
  3. 3. 10/19/2012 The Knight Commission recognised that successful participation in the digital age entails two kinds of skills sets – digital literacy and media literacy: “Digital literacy means learning how to work the information and communication technologies in a networked environment, as well as understanding the social, cultural and ethical issues that go along with the use of these technologies. Media literacy is the ability to access, analyse, evaluate, create, reflect upon, and act with the information products that media disseminate.” Taken from a Nesta Futurelab Publication: Big Data - The power and possibilities of Big Data http://www.nesta.org.uk/library/documents/Hot_Topics_Big_Data_v5.pdf The social media revolution!http://www.youtube.com/watch?v=x0EnhXn5boM&f eature=relmfu [long version]http://www.youtube.com/watch?v=3SuNx0UrnEo&fe ature=channel&list=UL Picture from [short version] http://www.flickr.com/photos/chrispiascik/7218587840/ Creative Commons License http://creativecommons.org/licenses/by-nd/2.0/deed.en 3
  4. 4. 10/19/2012Why use digitaltechnologies? Why engage online?•Access to all sorts ofnetworks•A global store front•Cost efficiencies - flexible•Relevance – it’s where theaudience is Picture from http://www.flickr.com/photos/chrispiascik/7218587840/ Creative Commons License http://creativecommons.org/licenses/by-nd/2.0/deed.en Social Media are only one part of the digital technology landscape • Google+ Hangouts http://www.youtube.com/watch?fea ture=player_embedded&v=3pmSWh 2BQco • Cloud based tools eg Google Docs, Dropbox • Enterprise Tools eg Yammer • VOIP Tools like Skype • Publishing Tools • Online Classroom Tools • Social Media Tools like Facebook , Twitter, LinkedIn, YouTube and other broadcast and mobile app tools - for connecting to audiences, advocacy, petitions, fund-raising etc 4
  5. 5. 10/19/2012 What else do we know? Picture from http://www.flickr.com/photos/olpc/2606362543 Creative Commons License http://creativecommons.org/licenses/by/2.0/deed.enSocial network statistics Taken from ‘Social media round•600 million people use social networks daily the world 2011:•347 million or 73% of European Internet users use statistics (from Insitessocial networks consulting) in social•Western Europe lags behind North, Eastern and media usage’ -Southern Europe in social network penetration (!!) http://www.steveseage r.com/social-media-Brands in social networks round-world-insites- consulting-latest-•50% of social network users are connected to brands statistics-2011/•58% of users of social networks have never had theopportunity to connect with a brand — but would like to•People become a fan on Facebook because theyactually like the product, not because of advertising•Getting information about products and brands isdriving membership of social networks•People want more say in Brand product development•60% of Brand employees would like to get help fromtheir employer to share relevant content but don’t get it•Only 13% of employee receive any social mediatraining 5
  6. 6. 10/19/2012Page 14 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf 6
  7. 7. 10/19/2012Page 20 http://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2012.pdf How has this affected the non-profit sector? 7
  8. 8. 10/19/2012Taken from Passion, persistence, and partnership:the secrets of earning more online - http://www.missionfish.org.uk/downloads/pdf/Research_summaryReport.pdfTaken from Passion, Persistence, and Partnership:the secrets of earning more online - http://www.missionfish.org.uk/downloads/pdf/Research_summaryReport.pdf 8
  9. 9. 10/19/2012 Need to learn to leverage the power of NetworksTaken fromwww.theconversationprism.com What makes a viral video? 9
  10. 10. 10/19/2012http://www.youtube.com/watch?v=UcmoRy444MYUnderstanding popular culture your audience? http://www.youtube.com/watch?v=9bZkp7q19f0 10
  11. 11. 10/19/2012 Some challenges• Many digital and Internet services and applications can blur boundaries between public and private information; data/ identities can be misused; accidental/misguided posts• Organisations fear loss of control of brand and marketing ; organisations also fear not getting it right; organisations may also have limited resources• Users may not have necessary digital literacy skills to maximise positive Internet use/ understand or consider legal, social/emotional consequences;Do’s and Don’ts of Social MediaTop 15 Most Shocking Social Media Disasters of 2011http://mashable.com/2011/12/31/social-media-disasters-2011 Picture from http://www.flickr.com/photos/mtarvainen/5001489169/ Creative Commons License http://creativecommons.org/licenses/by-nd/2.0 11
  12. 12. 10/19/2012 Legal to use licensed mediaUK Legal FrameworkRacial and Religious Hatred Act 2006Criminal Justice Act 2003Sexual Offences Act 2003Communications Act 2003 (section 127)Data Protection Act 1998The Computer Misuse Act 1990 (sections 1 - 3)Malicious Communications Act 1988 (section 1)Copyright, Design and Patents Act 1988Public Order Act 1986 (sections 17 — 29)Obscene Publications Act 1959 and 1964Protection from Harassment Act 1997Regulation of Investigatory Powers Act 2000Criminal Justice and Immigration Act 2008Education and Inspections Act 2006Taken from the Kent e-Safety Policy Template:http://www.kenttrustweb.org.uk/UserFiles/CW/File/Childrens_Services/Childrens_Safeguards_Service/esafety/e-Safety_policy_template_2012.pdf 12
  13. 13. 10/19/2012 Key pointers when embracing social media and digital competency… Taken from: http://topnonprofits.com/posting-guide Key Pointers• It’s not about the technology – understand the needs of your org, staff, clients and volunteers and establish what you want to achieve• Essentially about creating human connection – a memorable (+) impression – raise awareness and further engagement• Understand the digital landscape and map the competencies and resources needed, appropriate tools, then plan and consider ‘digital’ in all your organisation’s activities• Listen before you sell/ promote…(e.g. 90/10 Twitter rule)• Learn – invest in training - AND• Consult as well (Focus groups…)• Promote digital inclusion• Share your expertise using social media and other channels 13
  14. 14. 10/19/2012 Key Pointers Picture from http://www.flickr.com/photos/dellphotos/5501057589/in/set- 72157626068267213 Creative Commons License http://creativecommons.org/licenses/by/2.0/deed.en• Top down/ bottom up? Work with staff to actively shape solutions• Create a shared understanding of purpose and the environment• Explore the dynamics/ potentials and challenges of different ‘spaces’ – e.g. Facebook vs. Twitter• Work with staff and volunteers to create social media plan and guidelines with example scenarios;• Manage expectations• Be pre-emptive• Implement Measure Assess Refine Review• Ensure transparency to showcase values, integrity and build brand reputation• Create a culture of learning The POST acronym - see http://forrester.typepad.com/groundswell/2007/12/the-post-method.html • P is People. Dont start a social strategy until you know the capabilities of your audience. If youre targeting college students, use social networks. If youre reaching out business travellers, consider ratings and reviews. Forrester has great data to help with this, but you can make some estimates on your own. Just dont start without thinking about it. • O is objectives. Pick one. Are you starting an application to listen to your customers, or to talk with them? To support them, or to energize your best customers to evangelize others? Or are you trying to collaborate with them? Decide on your objective before you decide on a technology. Then figure out how you will measure it. • S is Strategy. Strategy here means figuring out what will be different after youre done. Do you want a closer, two-way relationship with your best customers? Do you want to get people talking about your products? Do you want a permanent focus group for testing product ideas and generating new ones? Imagine you succeed. How will things be different afterwards? Imagine the endpoint and youll know where to begin. • T is Technology. A community. A wiki. A blog or a hundred blogs. Once you know your people, objectives, and strategy, then you can decide with confidence. 14
  15. 15. 10/19/2012Useful Tools & Resources 15
  16. 16. 10/19/2012 16
  17. 17. 10/19/2012 Useful LinksWISE KIDS micro-site for the Volunteering in a Digital Ageconference:https://sites.google.com/site/volunteeringinadigitalage A strategy to succeed Picture from http://www.flickr.com/ photos/rodrigogalind ez/4637637337 Creative Commons License http://creativecommo ns.org/licenses/by/2. 0/deed.en Creating a Vision Mapping how to achieve this Staff Training - Staff/ Need Skills and Knowledge/ Guidance /Support Implement Measure Refine 17
  18. 18. 10/19/2012 Thank You sangeet@wisekids.org.uk www.wisekids.org.uk About WISE KIDS• WISE KIDS believes that the Internet is a vital tool in the Information Age, and works to Promote Awareness of New Media, Digital and Internet Technologies, Internet Literacy, Proficiency and Safety• WISE KIDS provides: – Customised Training Programmes (online and face-to-face) – Consultancy – Research and Resource Development – Awareness Raising Events Copyright © WISE KIDS 2012. 18

×