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Screw Earning Media, Start Earning Value
 

Screw Earning Media, Start Earning Value

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Slides from a talk @shaunabe and I gave at Social Media Week 2012 in NYC. We discuss the use of social media to earn things from customers beyond a purchase. When seeing what these companies get out ...

Slides from a talk @shaunabe and I gave at Social Media Week 2012 in NYC. We discuss the use of social media to earn things from customers beyond a purchase. When seeing what these companies get out of their audiences, we think "earning media"is trivial by comparison. Video of the presentation can be seen here: http://j.mp/wZr65B.

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Screw Earning Media, Start Earning Value Screw Earning Media, Start Earning Value Presentation Transcript