Slides from a talk @shaunabe and I gave at Social Media Week 2012 in NYC. We discuss the use of social media to earn things from customers beyond a purchase. When seeing what these companies get out ...
Slides from a talk @shaunabe and I gave at Social Media Week 2012 in NYC. We discuss the use of social media to earn things from customers beyond a purchase. When seeing what these companies get out of their audiences, we think "earning media"is trivial by comparison. Video of the presentation can be seen here: http://j.mp/wZr65B.
MaYa ALihttp://www.msrwya.com شات مصراوية http://www.msrwya.com/vb منتديات مصراوية1 year ago
Are you sure you want to
julet434Hello, How are you doing and how is life down there in your Country? I guess you are having good time. My name is Cordelia . I would love to be communicating with you for a mutual and well established friendship. I am really consumed by your profile, giving me the impression that you will be a type i desire to have as a friend. Pleas i will like you to write me back on my email address(ask4pretycordelia@hotmail.com) so that we can share our photos and experience of life and every other things in common with each other. I will wait to hear from you.
HP Support Forum“Will You be our tech support team?”
HP VALUE EXCHANGE
HP VALUE EXCHANGEATTENTION
HP VALUE EXCHANGEATTENTION + GOOD
HP VALUE EXCHANGEATTENTION + GOOD = CUSTOMERS AS TECH SUPPORT
DUOLINGO“Will You be our translators?”
duolingo value exchange
duolingo value exchangeEXPERIENCE
duolingo value exchangeEXPERIENCE + GOOD
duolingo value exchangeEXPERIENCE + GOOD = CUSTOMERS AS TRANSLATORS
Giffgaff“Will You be our marketERS, cUSTOMER SERVICE REPRESENTATIVES and researchers?”
GIFFGAFF VALUE EXCHANGE
GIFFGAFF VALUE EXCHANGEGOOD
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF = CUSTOMERS AS MARKETERS, SUPPORT, AND RESEARCH
EARNING r&D
MW3 ELITE“Will you improve our game experience?”
MW3 ELITE VALUE EXCHANGE
MW3 ELITE VALUE EXCHANGEEXPERIENCE
MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION
MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION = PLAYERS AS BETA TESTERS
LEGO CUUSOO“WilL YOU GIve Us Qualified Product Ideas?”
LEGO CUUSOO VALUE EXCHANGE
LEGO CUUSOO VALUE EXCHANGEATTENTION
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE = FREE PRODUCT INNOVATION (WITH BUILT IN AUDIENCE)
Google +1“Will YOU improve our search product?”
Google +1 VALUE EXCHANGE
Google +1 VALUE EXCHANGEEXPERIENCE
Google +1 VALUE EXCHANGEEXPERIENCE = INCREASED AD & SEARCH ACCURACY
EARNING Creativity
LOCAL MOTORS“Will you Design and engineer our cars?”
LOCAL MOTORS VALUE EXCHANGE
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION = CUSTOMERS AS DESIGNERS AND ENGINEERS
Tumblr“Will you be our design department?”
TUMBLR VALUE EXCHANGE
TUMBLR VALUE EXCHANGEATTENTION
TUMBLR VALUE EXCHANGEATTENTION + MONEY
TUMBLR VALUE EXCHANGEATTENTION + MONEY = CUSTOMERS AS DESIGNERS
PUZZLE CLUBHOUSE“Will you CREATIVE DIRECT our games?”
PUZZLE CLUBHOUSE VALUE EXCHANGE
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE = PLAYERS AS CREATIVE DIRECTORS
LEARNINGS
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}{Using social media isn’t as accurate as data, butit’s got a number of beneficial byproducts}
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}{Using social media isn’t as accurate as data, butit’s got a number of beneficial byproducts}{Earning value is more akin to recruiting a partnerthan it is to finding a customer}
David Avalon
http://www.msrwya.com/vb منتديات مصراوية 1 year ago
How are you doing and how is life down there in your Country? I guess you are having good time. My name is Cordelia . I would love to be communicating with you for a mutual and well established friendship. I am really consumed by your profile, giving me the impression that you will be a type i desire to have as a friend. Pleas i will like you to write me back on my email address(ask4pretycordelia@hotmail.com) so that we can share our photos and experience of life and every other things in common with each other. I will wait to hear from you.
Take care of yourself.
Cordelia 1 year ago