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Screw EarnING Media,          Start Earning Value@saneel | @shaunabe | @bbhlabs
Screw EarnING Media,          Start Earning Value                 {Or at least exchange for it}@saneel | @shaunabe | @bbhl...
What is earned value?
What is earned value?           When brands benefit from         customers beyond purchase        {but outside of a transa...
EARNING VALUE FRAMEWORK
EARNING VALUE FRAMEWORK       Services        {Curation, Support, Editing}
EARNING VALUE FRAMEWORK       Services         {Curation, Support, Editing}      Creativity        {Design, Artistry, Engi...
EARNING VALUE FRAMEWORK       Services         {Curation, Support, Editing}      Creativity        {Design, Artistry, Engi...
EARNING VALUE FRAMEWORK
EARNING VALUE FRAMEWORK
EARNING SERVICES
HP Support Forum“Will You be our tech support team?”
HP VALUE EXCHANGE
HP VALUE EXCHANGEATTENTION
HP VALUE EXCHANGEATTENTION + GOOD
HP VALUE EXCHANGEATTENTION + GOOD = CUSTOMERS AS TECH SUPPORT
DUOLINGO“Will You be our translators?”
duolingo value exchange
duolingo value exchangeEXPERIENCE
duolingo value exchangeEXPERIENCE + GOOD = CUSTOMERS AS TRANSLATORS
Giffgaff“Will You be our marketERS, cUSTOMER SERVICE          REPRESENTATIVES and researchers?”
GIFFGAFF VALUE EXCHANGE
GIFFGAFF VALUE EXCHANGEGOOD
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF
GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF = CUSTOMERS AS MARKETERS,                            SUPPORT, AND RESEARCH
EARNING r&D
MW3 ELITE“Will you improve our game experience?”
MW3 ELITE VALUE EXCHANGE
MW3 ELITE VALUE EXCHANGEEXPERIENCE
MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION
MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION = PLAYERS AS BETA TESTERS
LEGO CUUSOO“WilL YOU GIve Us Qualified Product Ideas?”
LEGO CUUSOO VALUE EXCHANGE
LEGO CUUSOO VALUE EXCHANGEATTENTION
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE
LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE = FREE PRODUCT INNOVATION                                 (WITH B...
Google +1“Will YOU improve our search product?”
Google +1 VALUE EXCHANGE
Google +1 VALUE EXCHANGEEXPERIENCE
Google +1 VALUE EXCHANGEEXPERIENCE = INCREASED AD & SEARCH ACCURACY
EARNING Creativity
LOCAL MOTORS“Will you Design and engineer our cars?”
LOCAL MOTORS VALUE EXCHANGE
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION
LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION = CUSTOMERS AS DESIGNERS                             AND ENGINEERS
Tumblr“Will you be our design department?”
TUMBLR VALUE EXCHANGE
TUMBLR VALUE EXCHANGEATTENTION
TUMBLR VALUE EXCHANGEATTENTION + MONEY
TUMBLR VALUE EXCHANGEATTENTION + MONEY = CUSTOMERS AS DESIGNERS
PUZZLE CLUBHOUSE“Will you CREATIVE DIRECT our games?”
PUZZLE CLUBHOUSE VALUE EXCHANGE
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE
PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE = PLAYERS AS CREATIVE DIRECTORS
LEARNINGS
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when cust...
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when cust...
LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when cust...
Thank you@saneel | @shaunabe | @bbhlabs
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
Screw Earning Media, Start Earning Value
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Screw Earning Media, Start Earning Value

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Slides from a talk @shaunabe and I gave at Social Media Week 2012 in NYC. We discuss the use of social media to earn things from customers beyond a purchase. When seeing what these companies get out of their audiences, we think "earning media"is trivial by comparison. Video of the presentation can be seen here: http://j.mp/wZr65B.

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  • http://www.msrwya.com شات مصراوية
    http://www.msrwya.com/vb منتديات مصراوية
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  • Hello,
    How are you doing and how is life down there in your Country? I guess you are having good time. My name is Cordelia . I would love to be communicating with you for a mutual and well established friendship. I am really consumed by your profile, giving me the impression that you will be a type i desire to have as a friend. Pleas i will like you to write me back on my email address(ask4pretycordelia@hotmail.com) so that we can share our photos and experience of life and every other things in common with each other. I will wait to hear from you.

    Take care of yourself.
    Cordelia
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  • nice one saneel! important and timely message.
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  • i think very valueable information can be had from slideshare.
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  • Transcript of "Screw Earning Media, Start Earning Value"

    1. 1. Screw EarnING Media, Start Earning Value@saneel | @shaunabe | @bbhlabs
    2. 2. Screw EarnING Media, Start Earning Value {Or at least exchange for it}@saneel | @shaunabe | @bbhlabs
    3. 3. What is earned value?
    4. 4. What is earned value? When brands benefit from customers beyond purchase {but outside of a transaction}
    5. 5. EARNING VALUE FRAMEWORK
    6. 6. EARNING VALUE FRAMEWORK Services {Curation, Support, Editing}
    7. 7. EARNING VALUE FRAMEWORK Services {Curation, Support, Editing} Creativity {Design, Artistry, Engineering}
    8. 8. EARNING VALUE FRAMEWORK Services {Curation, Support, Editing} Creativity {Design, Artistry, Engineering} R&D {Testing, Ideas, Feedback}
    9. 9. EARNING VALUE FRAMEWORK
    10. 10. EARNING VALUE FRAMEWORK
    11. 11. EARNING SERVICES
    12. 12. HP Support Forum“Will You be our tech support team?”
    13. 13. HP VALUE EXCHANGE
    14. 14. HP VALUE EXCHANGEATTENTION
    15. 15. HP VALUE EXCHANGEATTENTION + GOOD
    16. 16. HP VALUE EXCHANGEATTENTION + GOOD = CUSTOMERS AS TECH SUPPORT
    17. 17. DUOLINGO“Will You be our translators?”
    18. 18. duolingo value exchange
    19. 19. duolingo value exchangeEXPERIENCE
    20. 20. duolingo value exchangeEXPERIENCE + GOOD
    21. 21. duolingo value exchangeEXPERIENCE + GOOD = CUSTOMERS AS TRANSLATORS
    22. 22. Giffgaff“Will You be our marketERS, cUSTOMER SERVICE REPRESENTATIVES and researchers?”
    23. 23. GIFFGAFF VALUE EXCHANGE
    24. 24. GIFFGAFF VALUE EXCHANGEGOOD
    25. 25. GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE
    26. 26. GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF
    27. 27. GIFFGAFF VALUE EXCHANGEGOOD + EXPERIENCE + STUFF = CUSTOMERS AS MARKETERS, SUPPORT, AND RESEARCH
    28. 28. EARNING r&D
    29. 29. MW3 ELITE“Will you improve our game experience?”
    30. 30. MW3 ELITE VALUE EXCHANGE
    31. 31. MW3 ELITE VALUE EXCHANGEEXPERIENCE
    32. 32. MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION
    33. 33. MW3 ELITE VALUE EXCHANGEEXPERIENCE + ATTENTION = PLAYERS AS BETA TESTERS
    34. 34. LEGO CUUSOO“WilL YOU GIve Us Qualified Product Ideas?”
    35. 35. LEGO CUUSOO VALUE EXCHANGE
    36. 36. LEGO CUUSOO VALUE EXCHANGEATTENTION
    37. 37. LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY
    38. 38. LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE
    39. 39. LEGO CUUSOO VALUE EXCHANGEATTENTION + MONEY + EXPERIENCE = FREE PRODUCT INNOVATION (WITH BUILT IN AUDIENCE)
    40. 40. Google +1“Will YOU improve our search product?”
    41. 41. Google +1 VALUE EXCHANGE
    42. 42. Google +1 VALUE EXCHANGEEXPERIENCE
    43. 43. Google +1 VALUE EXCHANGEEXPERIENCE = INCREASED AD & SEARCH ACCURACY
    44. 44. EARNING Creativity
    45. 45. LOCAL MOTORS“Will you Design and engineer our cars?”
    46. 46. LOCAL MOTORS VALUE EXCHANGE
    47. 47. LOCAL MOTORS VALUE EXCHANGEEXPERIENCE
    48. 48. LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION
    49. 49. LOCAL MOTORS VALUE EXCHANGEEXPERIENCE + ATTENTION = CUSTOMERS AS DESIGNERS AND ENGINEERS
    50. 50. Tumblr“Will you be our design department?”
    51. 51. TUMBLR VALUE EXCHANGE
    52. 52. TUMBLR VALUE EXCHANGEATTENTION
    53. 53. TUMBLR VALUE EXCHANGEATTENTION + MONEY
    54. 54. TUMBLR VALUE EXCHANGEATTENTION + MONEY = CUSTOMERS AS DESIGNERS
    55. 55. PUZZLE CLUBHOUSE“Will you CREATIVE DIRECT our games?”
    56. 56. PUZZLE CLUBHOUSE VALUE EXCHANGE
    57. 57. PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION
    58. 58. PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE
    59. 59. PUZZLE CLUBHOUSE VALUE EXCHANGE ATTENTION + EXPERIENCE = PLAYERS AS CREATIVE DIRECTORS
    60. 60. LEARNINGS
    61. 61. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}
    62. 62. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}
    63. 63. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}{Using social media isn’t as accurate as data, butit’s got a number of beneficial byproducts}
    64. 64. LEARNINGS{Packaging the opportunity is critically important towhat value you earn}{‘Crowdsourcing’ is inaccurate when customers feelthey are collaborating with or through a company}{Using social media isn’t as accurate as data, butit’s got a number of beneficial byproducts}{Earning value is more akin to recruiting a partnerthan it is to finding a customer}
    65. 65. Thank you@saneel | @shaunabe | @bbhlabs

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