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Impact of Digital Revolution on Ad Agencies

by Founder and EVP, Product Innovation at Finch15 on Aug 19, 2010

  • 27,095 views

I was asked to present on "the impact of digital on advertising agencies" to an NYU Stern School of Business EMBA class in July 2010. ...

I was asked to present on "the impact of digital on advertising agencies" to an NYU Stern School of Business EMBA class in July 2010.

I was specifically asked about how Media Design as an idea (my personal Berlin School of Creative Leadership thesis) fits into this impact.

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  • BalazsZs Balazs Zsido, Marketing trainee at PMX consulting Congrats! Great presentation, I really like it. 2 years ago
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  • virtualassistantinc Virtual Assistant Inc. at Virtual Assistant Inc. Indeed the digital age had a big impact on the advertising industry. Social media marketing is now the most in demand form of 'advertising'. Do you thing ad agencies are obsolete? 2 years ago
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  • morrcolin The Creative PitchDoctor at The Creative PitchDoctor Eye opener for many am sure. Agencies just have to drop their preconceived habits and get with the flow....they have the talent but seem to be wearing blinkers...Have u taken yours off yet? The Digital pitchDoctor 3 years ago
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  • lexbz Lex Bradshaw-Zanger, Client Partner at Facebook Regional Director, Digital Strategy - Leo Burnett MENA,
    Excellent deck and great insights; most definitely agree with the model and talent being the answers, when you have the right people and a clear vision for the product they will find a way to do it. Unfortunately when we don't have those we sometimes need process to steer people in the right direction...
    3 years ago
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  • Coolwizz Coolwizz Very interesting Presentation... Thanks for sharing... 3 years ago
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  • gearyinteractive Geary LSF at Geary LSF I like the representation of the concept in a Facebook feed very creative. 3 years ago
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  • jkeehler John Keehler, Group Director, Digital Strategy & Emerging Platforms at The Richards Group Interesting presentation... thanks for sharing! 3 years ago
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  • mixalis1 Michael Paredrakos, Strategic Planner at http://thecuriousbrain.com/ very informative posted at http://thecuriousbrain.com/ 3 years ago
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  • saneelr Saneel Radia, Founder and EVP, Product Innovation at Finch15 Since a few have asked, this is the point of each of the 'Production Issue Quotes' (Slide 37):
    1. A business model built on production allows clients to disintermediate IP from production, as a number of cheaper options always exist.
    2. A production model requires investing in a technology which, by nature, biases agencies ('this microsite will solve any business problem') and forces them to gamble on technology (even flash's future is in question thanks to Apple and agencies have invested heavily in it).
    3. There are no universal production specs. Having to balance recommendations to clients with the growing discrepancy between the specs of executions causes a conflict of interest and a need to have a project management expertise of growing capacity / concern.
    3 years ago
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  • Willemvdh Willem van der Horst, senior strategist at Saatchi & Saatchi Thanks, excellent presentation and brilliant use of the Facebook news feed at the beginning as well. 3 years ago
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Impact of Digital Revolution on Ad Agencies Impact of Digital Revolution on Ad Agencies Presentation Transcript