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Lucidell
 

Lucidell

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Innovative Product launch

Innovative Product launch

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    Lucidell Lucidell Presentation Transcript

    • New Product Launch (Related Diversification)
      • “ Luci-Dell 50”
      • (Lucidity  Clearity)
      • “ The Camera Can Photograph Your Thoughts”
    • Features Of Luci-Dell
      • 6o megapixels
      • GPS facility
      • Blue tooth
      • Pinch Zoom in/out
      • Battery Portability Option( Ni-MH / Li-ion)
      • Other features
    • Segmentation Targeting Professional Photographers All Over the World Positioning
      • Tagline: “The Camera To Photograph Your Thoughts”
      • Makes clear that it is for mature and Professional users
      • “ LuciDell” name talks about the Quality (Clarity) of Images
    • 4P’s- “Product”
      • 6o megapixels
      • GPS facility
      • Blue tooth
      • Pinch Zoom in/out
      • Battery Portability Option( Ni-MH / Li-ion)
      • Competitors
      • Sinar Camera
      • Hassel-Blad Camera
      • Mamiya Camera
    • Price
      • Premium strategy (High Quality High Price)
      • Price= 15 lakhs Rs.
      • Product is for Niche Market
      • Profits by Product
    • Place
      • Distribution
      • Channels
      • Path to get to the buyer
    • Promotion
      • Photography Magazines(The Traveller, Better photography etc)
      • Photography Blogs
      • International Photography Competitions
      • Advertising
      • Print Adds
      • Social Media Campaign
      • Thank You