Dainik Bhaskar

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Dainik Bhaskar

  1. 1. Dainik Bhaskar: The Innovative Marketer <ul><li>3: Roll no. 81 - 90 </li></ul>
  2. 2. History <ul><li>Started by D.P. Agarwal in 1958 as a family venture </li></ul><ul><li>1978 internal division of the family business </li></ul><ul><li>Dainik Bhaskar went to D.P. Agarwal </li></ul><ul><li>1983 Ujjain edition closed and replaced by Indore </li></ul><ul><li>1990- No.2 in M.P. & 1992- No.1 in M.P. </li></ul><ul><li>1995- Entry into Rajasthan </li></ul>
  3. 3. Innovation At Dainik Bhaskar <ul><li>Best Sample is the population </li></ul><ul><li>Mass brand Survey, mass brand Awareness </li></ul><ul><li>First Survey outcome: “We want neutral news” </li></ul><ul><li>Second Survey : We are Coming, are you with us? </li></ul><ul><li>Competing against monopoly: keeping the hawkers away </li></ul><ul><li>Parallel Distribution System </li></ul>
  4. 4. Beating The Competitor <ul><li>Unbiased and Economical </li></ul><ul><li>Special offer to those who believes us (1.5 Rs) </li></ul><ul><li>Entering Gujrat (Divya Bhaskar) with the mass brand survey </li></ul><ul><li>More Color, More Pages & Innovative magazine Format </li></ul><ul><li>No front page advertisements </li></ul><ul><li>More editions in Surat, Baroda, Rajkot </li></ul>
  5. 5. Uniqueness <ul><li>Detail news </li></ul><ul><li>First media company to implement SAP </li></ul><ul><li>4Cplus News Wrap: Editorial System for faster production and revision </li></ul>
  6. 6. Ambitions <ul><li>World wide Recognition </li></ul><ul><li>To be world class with its systems, writting style, and operations </li></ul><ul><li>Target circulation of 5 million by 2009 </li></ul>
  7. 7. Strategies For business Development <ul><li>Selling paper is just half work Done </li></ul><ul><li>Remaining Half is selling your Website </li></ul><ul><li>Selling website can fetch you more money in less time </li></ul>
  8. 8. Where D.B. Stand on Social Media Marketing No. Of Likes On Facebook pages
  9. 9. Where D.B. stands on twitter No. of followers on Twitter
  10. 10. How to Attract Advertisers on D.B. website <ul><li>B to B marketing </li></ul><ul><li>Attracting readers through blogs </li></ul><ul><li>Encouraging journoes to write micro-blogging </li></ul><ul><li>thereby creating interest in D.B. Website </li></ul><ul><li>Better user-interface </li></ul>
  11. 11. Continued <ul><li>Getting priority through Google searching </li></ul><ul><li>Online contests </li></ul><ul><li>Add on Suppliment </li></ul><ul><li>Mobile interface for D.B. Website </li></ul>
  12. 12. <ul><li>Thank You </li></ul>

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