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Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
Dainik Bhaskar
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Dainik Bhaskar

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Case Study

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  • 1. Dainik Bhaskar: The Innovative Marketer <ul><li>3: Roll no. 81 - 90 </li></ul>
  • 2. History <ul><li>Started by D.P. Agarwal in 1958 as a family venture </li></ul><ul><li>1978 internal division of the family business </li></ul><ul><li>Dainik Bhaskar went to D.P. Agarwal </li></ul><ul><li>1983 Ujjain edition closed and replaced by Indore </li></ul><ul><li>1990- No.2 in M.P. & 1992- No.1 in M.P. </li></ul><ul><li>1995- Entry into Rajasthan </li></ul>
  • 3. Innovation At Dainik Bhaskar <ul><li>Best Sample is the population </li></ul><ul><li>Mass brand Survey, mass brand Awareness </li></ul><ul><li>First Survey outcome: “We want neutral news” </li></ul><ul><li>Second Survey : We are Coming, are you with us? </li></ul><ul><li>Competing against monopoly: keeping the hawkers away </li></ul><ul><li>Parallel Distribution System </li></ul>
  • 4. Beating The Competitor <ul><li>Unbiased and Economical </li></ul><ul><li>Special offer to those who believes us (1.5 Rs) </li></ul><ul><li>Entering Gujrat (Divya Bhaskar) with the mass brand survey </li></ul><ul><li>More Color, More Pages & Innovative magazine Format </li></ul><ul><li>No front page advertisements </li></ul><ul><li>More editions in Surat, Baroda, Rajkot </li></ul>
  • 5. Uniqueness <ul><li>Detail news </li></ul><ul><li>First media company to implement SAP </li></ul><ul><li>4Cplus News Wrap: Editorial System for faster production and revision </li></ul>
  • 6. Ambitions <ul><li>World wide Recognition </li></ul><ul><li>To be world class with its systems, writting style, and operations </li></ul><ul><li>Target circulation of 5 million by 2009 </li></ul>
  • 7. Strategies For business Development <ul><li>Selling paper is just half work Done </li></ul><ul><li>Remaining Half is selling your Website </li></ul><ul><li>Selling website can fetch you more money in less time </li></ul>
  • 8. Where D.B. Stand on Social Media Marketing No. Of Likes On Facebook pages
  • 9. Where D.B. stands on twitter No. of followers on Twitter
  • 10. How to Attract Advertisers on D.B. website <ul><li>B to B marketing </li></ul><ul><li>Attracting readers through blogs </li></ul><ul><li>Encouraging journoes to write micro-blogging </li></ul><ul><li>thereby creating interest in D.B. Website </li></ul><ul><li>Better user-interface </li></ul>
  • 11. Continued <ul><li>Getting priority through Google searching </li></ul><ul><li>Online contests </li></ul><ul><li>Add on Suppliment </li></ul><ul><li>Mobile interface for D.B. Website </li></ul>
  • 12. <ul><li>Thank You </li></ul>

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