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Automobile sector in India

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  • 1. INDIAN AUTOMOBILE INDUSTRY
  • 2. Automobile Industry
    • Where it has been
    • Where its going
  • 3. Indian automotive industry Pre 1983 1983-1993 1993-2007
    • Closed market
    • • Growth of market limited by supply
    • • Outdated models
    • Players
    • • Hindustan Motors
    • • Premier
    • • Telco
    • • Ashok Leyland
    • • Mahindra & Mahindra
    • Suzuki, Japan and GOI joint
    • venture to form Maruti Udyog
    • • Joint ventures with companies in commercial vehicles and components
    • Players
    • • Maruti Udyog
    • • Hindustan Motors
    • • Premier
    • • Telco
    • • Ashok Leyland
    • • Mahindra & Mahindra
    • Delicensing of sector in 1993
    • • Global major OEMs start assembly in India (Toyota, GM, Ford, Honda, Hyundai)
    • • Imports allowed from April 2001; alignment of duty on components and parts to ASEAN levels
    • • Implementation of VAT
  • 4. Automotive Companies in India Major Multi-national companies Major Indian Companies
  • 5. NODAL AGENCIES
    • ARAI
    • Provide research & development, testing, certification and calibration support for developing safe, reliable and eco-friendly vehicles / components
    • SIAM
    • Apex Industry body representing 44 leading vehicle and vehicular engine manufacturers in India.
  • 6.  
  • 7.  
  • 8. Future Prospects Of Indian Automobile Industry
  • 9.
    • SKODA AUTO
    • SKODA Auto is planning to make India its regional manufacturing hub.
    • Company plans to start to manufacturing in India from 2010 with a target of 50000 cars a year.
    • TATA MOTORS
    • TATA motors plan to manufacture 80000 units of its NANO car in Pantnagar plant in UTTARAKHAND.
    • The Mother facility in SANAND, Gujarat may be fully functional by 2010-11 with a capacity of 1.5 lakhs/year
  • 10.
    • RENAULT
    • RENAULT has entered into partnership with NISSAN Motors to setup a manufacturing unit near Chennai.
    • Project costs around $ 901.35 millions and having Capacity of 4lakh cars /year
    • HONDA MOTORS
      • Investing US $ 250 million in a new plant in Rajasthan with capacity of 60,000 car per year
  • 11.
    • TOYOTA –KIRLOSKAR
    • • Toyota- Kirloskar motors planning to launch its own small car in India by 2011
    • GENERAL MOTORS
    • To manufacture small cars at its Talegaon, Maharashtra plant with 80% local input.
  • 12. Why India?
  • 13. GROWTH DRIVERS OF INDIAN AUTO MARKET 2010
    • Rising industrial and agricultural output
    • Favorable demographic distribution with rising working population and middle class
    • Urbanization
    • Greater affordability of vehicles
    • Easy finance schemes
  • 14. The Indian Auto Components Market
    • Original Equipment Manufacturers (OEMs)
    • Replacement Parts Production and Distribution : e.g. Air filters, oil filers and replacement lights
    • Rubber Fabrication : tyres, hoses, belts etc.
    • Estimated component market size is US$ 6.7 bn
  • 15. The Indian Auto Components Market
  • 16. Composition Of Indian Auto Exports
  • 17.  
  • 18. PEST ANALYSIS OF INDIAN AUTOMOBILE INDUSTRY
  • 19. POLITICAL
    • Indian govt. launched AUTO POLICY for its Self Sustained growth.
    • Allowed Foreign Equity Investment up to 100%
    • Formulation of FUEL POLICY
    • Promotes for Vehicles propelled by AES
  • 20. ECONOMIC
    • Weighted Tax Deductions up to 150% for in house R&D activities.
    • Reduced Interest rates for export financing.
    • Economy has grown over 8.5% per annum for last 5 years.
    • Manufacturing sector has grown 8-10 % for last few years.
  • 21. Social
    • Changed Lifestyle leads to Increased demand
    • The Average family size is 4 which makes it favorable to buy a four wheeler.
    • 4 th largest economy on PURCHASING PARITY INDEX
    • Preference for small and compact car
    • Preference for Fuel efficient cars with low maintenance
  • 22. TECHNOLOGICAL
    • More & more emphasis on R&D.
    • Govt .is promoting NATRIP(National Automotive testing and R&D Infrastructure Project) to support the growth of Auto industry in India.
    • Customized solutions (Designer cars ets)can be provided with proliferation of technology.
    • With Entry of global brands both product and production process has been improved.
  • 23. SWOT ANALYSIS OF INDIAN AUTOMOBILE INDUSTRY
  • 24. STRENGTHS
    • Automobile industry is established and
    • Evergreen industry.
    • India is the strongest player in small car segment
    • Indian Companies are best cost innovators
    • Assembly line manufacturing, and JIT inventory management, the automotive industry has been able to achieve significant gains in productivity.
    • Exceptional human resource base
  • 25. WEAKNESS
    • India lack proper infrastructural facilities
    • Poor after sales service
    • the automotive industry lags behind other sectors such as IT and financial services in management training, reward
    • and retention.
  • 26. Opportunities
    • Small cars is a future
    • Green cars
    • Auto financing
    • Royalty through Patents
  • 27. THREATS
    • Global Crisis
    • Companies not focusing on R & D are under great risk
    • High competition from foreign players
    • Lack of technology for Indian companies
  • 28.
    • Due to liquidity crunch buyers stayed away
    • Mahindra & Mahindra recorded a fall of about 40%, Tata Motors showed 12% decline in the car sales.
    • Resulted into less production
    • Job Cuts
    Impact Of Global Recession
  • 29. Three Major Players of Automobile(Car) Sector
  • 30. MARUTI SUZUKI
    • Founded: 1981 (as Maruti Udyog Limited)
    • Headquarters: Delhi, India
    • Key people: Mr. Shinzo Nakanishi, Managing Director and CEO
    • Revenue: US$4.8 billion (2009)
    • It offers 14 brands and over 150 variants
  • 31. WHY MARUTI ???
    • Sales and service network
    • Maruti Insurance
    • Maruti TrueValue
    • Maruti Driving School
  • 32. Hyundai
    • Founded: 6 May 1996
    • Headquarters: Chennai, India
    • Key people: Mr. H.W. Park, MD
    • The second largest car manufacturer in India
    • HMIL presently markets 6 models of passenger cars across segments.
    • HMIL has set up a modern research and development facility in the cyber city of Hyderabad.
  • 33.  
  • 34. TATA MOTORS
    • Founded in 1945 by JRD Tata
    • Headquarters: Mumbai, Maharashtra
    • Revenue: $20 billion (2009)
    • Key people: Ratan Tata, Chairman; Ravi Kant, Vice Chairman; Carl Peter Forster, CEO
    • Tata Motors is a dual-listed company
  • 35. IMPORTANT DEVELOPMENTS
    • Tata Indica
    • Tata Nano
    • Compressed Air Car
    • Electric Vehicles
  • 36. CAREER OPTIONS AFTER MBA IN AUTOMOBILE SECTOR
  • 37. CHENNAI IS CALLED AS “DETROIT” OF INDIA
  • 38. Opportunities for All
    • Stream Designations Offered
    • HR HR Manager, Personnel Manager, Compensation Analyst.
    • Marketing Sales Manager, Marketing Manager, Product manager
    • Operations Production Manager, Purchase Manager, Inventory Manager
    • Finance Financial Analyst, Risk Manager.
  • 39. Interested in & around Mumbai?
    • MUMBAI: MAHINDRA AND MHINDRA.
    • PUNE: TATA MOTORS, TELCO, FORCE MOTORS,LUCAS TVS, MAHINDRA & MAHINDRA,VOLKSWAGON, GM,DAIMLER – CHRYSLER,FIAT INDIA,BAJAJ AUTO,EICHER, KINETIC, BAJAJ TEMPO,HERO HONDA MOTORS LTD,PIAGGIO,PREMIER Ltd,
    • Besides This Many Auto Component Industries are in Pune.
  • 40.  

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