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Disney's Animal Kingdom - Alive On The Web
 

Disney's Animal Kingdom - Alive On The Web

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Final Homework Presentation for New Media Drivers Licence Class at Michigan State by Sandra Maciarz

Final Homework Presentation for New Media Drivers Licence Class at Michigan State by Sandra Maciarz

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    Disney's Animal Kingdom - Alive On The Web Disney's Animal Kingdom - Alive On The Web Presentation Transcript

    • ALIVE ON THE WEB
      • Objective
      • Drive visitation levels and stay top of mind
      • Continue to accelerate participation in the digital space
        • Join and shape online conversation
        • Enhance the brand experience online
        • Increase ways people interact with the brand
    • Target Mom’s Primary Family Planners
    •  
      • Blogging
      • Engage people in conversation online.
      • Facebook
      • Create a page with regular updates that will encourage people to interact more with the site.
        • Status updates: News, Special Events, Animal Facts, Promotions, Scheduled Feedings
      • Photo and Video Sharing
      • Allows a way to interact with the animals.
      • Establish a video channel or photo group that can sync with Facebook.
      • Mobile
      • Make it a day of fun with a scavenger hunt while at the park.
      • Provide audio tours taking visitors through the park.
      • Search
      • Paid search provides the ability to reach more people, control cost per click and strength brand and positioning.
        • Ad word selection will guarantee people find you easily.
      • Budget
      • Measure Result
      • Continue to monitor online results
        • Facebook: Number of “fans” and posts
        • Search: How many people click through and impressions