Disney's Animal Kingdom - Alive On The Web

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Final Homework Presentation for New Media Drivers Licence Class at Michigan State by Sandra Maciarz

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Disney's Animal Kingdom - Alive On The Web

  1. 1. ALIVE ON THE WEB
  2. 2. <ul><li>Objective </li></ul><ul><li>Drive visitation levels and stay top of mind </li></ul><ul><li>Continue to accelerate participation in the digital space </li></ul><ul><ul><li>Join and shape online conversation </li></ul></ul><ul><ul><li>Enhance the brand experience online </li></ul></ul><ul><ul><li>Increase ways people interact with the brand </li></ul></ul>
  3. 3. Target Mom’s Primary Family Planners
  4. 5. <ul><li>Blogging </li></ul><ul><li>Engage people in conversation online. </li></ul>
  5. 6. <ul><li>Facebook </li></ul><ul><li>Create a page with regular updates that will encourage people to interact more with the site. </li></ul><ul><ul><li>Status updates: News, Special Events, Animal Facts, Promotions, Scheduled Feedings </li></ul></ul>
  6. 7. <ul><li>Photo and Video Sharing </li></ul><ul><li>Allows a way to interact with the animals. </li></ul><ul><li>Establish a video channel or photo group that can sync with Facebook. </li></ul>
  7. 8. <ul><li>Mobile </li></ul><ul><li>Make it a day of fun with a scavenger hunt while at the park. </li></ul><ul><li>Provide audio tours taking visitors through the park. </li></ul>
  8. 9. <ul><li>Search </li></ul><ul><li>Paid search provides the ability to reach more people, control cost per click and strength brand and positioning. </li></ul><ul><ul><li>Ad word selection will guarantee people find you easily. </li></ul></ul>
  9. 10. <ul><li>Budget </li></ul><ul><li>Measure Result </li></ul><ul><li>Continue to monitor online results </li></ul><ul><ul><li>Facebook: Number of “fans” and posts </li></ul></ul><ul><ul><li>Search: How many people click through and impressions </li></ul></ul>

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