Social Media Challenge Template Use this PowerPoint Template to fill in your solutions for the challenge. Fill in the contact information of the person who will submit the document on Page 3 of this PowerPoint Template. Fill in your summary on page 4. Take note that you are to keep within the 5-page limit set by the Organizers. Fill in your solutions within Pages 5 to 9 of this PowerPoint Template. Once you are done: Convert this PowerPoint document to a PDF File (‘File’ > ‘Save As’ > ‘Save As Type’ > ‘PDF’) Title your submission as: First Name_Last Name_Country Send your PDF submission to: firstname.lastname@example.org. Deadline April 30, 2012 23.59 GMT.
Contact information ofindividual or group representative• First name: Xuan• Last name: Qin• Country: China• City: Beijing• University: New York University• Expected year of graduation: 2013• Email: email@example.com
SummaryThis social media plan uses strategies includingmultimedia promotions, social media conversationsand online campaigns, to build awareness of,increase positive attitudes to and endure influenceof the University of Gothenburg in China in one-yeartime, thus enhancing the university’s reputationamong Chinese students.
Target Audience Primary Silent Majority• Chinese undergraduates who are joiners and spectators online and plan to study abroad.• Social media habits: Read posts, tweets, blogs, videos, and online forums. Intermediate Key Influencers• Chinese students who are creators and critics online and plan to study abroad or have overseas study experience.• Social media habits: Upload or share posts, videos, pictures. Short-term 2013 Applicants• Chinese undergraduates who are applying for overseas graduate schools in 2013 fall.
Social Media Key Messages Objectives (UPSs) GU welcomes Chinese Build students particularly. Awareness Increase GU offers the greatest Positive career opportunity. Sentiment Endure GU is the hub of business, Influence culture and entertainment with comfortable living conditions.
Social Networking Sites Baidupe dia (Wikipe Renren dia) Taisha (Facebo BBS ok) Youku (YouTub e) Weibo (Twitter)
Social Media Strategies & Tools •Video “How Swedish speak Chinese”: with spokesmen from five faculties at GU saying “Gothenburg welcomes you” in English and five Chinese dialects including Mandarin, 1. Multimedia Shanghainese, Cantonese, Northwest dialect and Northeast Promotions dialect. Have people share it on Renren & Weibo. •Album “the Greatest Place to Study” on Renren, with pictures and works of GU. Have Chinese students in pictures. •Build an online community “Study in Europe” on Renren. Use invitations and polls to engage Chinese undergraduates in 2. Social Media communications. Use microdonation to encourage threads. Conversations •Observe and join conversations on Taisha BBS and Renren. •Campaign “Digital GU” for Chinese students to make videos introducing GU with links on Renren. Select winners and offer3. Campaigns and them the winter or summer exchange opportunities at GU. following Share the information on Renren and Weibo. Social Media News Release •Campaign “Alice in Gothenburg” for GU students to submit a journal about their experience at GU. Select the best ones and list them on Renren homepage.
2012-2013 UG Social Media Plan Timeline 2012 2013 Time June July August September October Nov ember December January Video "That Complete GUs Chinese is called media kit Campus!"Multimedia Video "How Sw edishPromotions speak Chinese" Album "the Greatest place to study" on Build an Social Media online Recruit SM specialists community "Study in Europe" Tactics & Timeline Social Open GUs Update posts on Renren homepage and Blog. Raise questions and quickly respond Media Weibo to follow ers questions.Conv ersatio account ns Join Renren Observ e and join conv ersations on Taisha forum, w w w .kina.cc or On-Campus BBS. Group Open a Build up relations w ith Education agents, forums and other round-up key influencers. Sina blogCampaigns Pilot Surv ey: "What do and you v alue most w hen Campaign "Alice in Gothenburg" follow ing choosing a univ ersity Social abroad?" Media Campaign "Digital Univ ersity of Joint Campaign w ith New s Gothenburg" Volv o
Contact InformationSend your entries (in PDF form) to:firstname.lastname@example.orgSend your questions to:Maria Paulsson RönnbäckCMO/Project ManagerStudent Competitionsmaria@studentcompetitions.com