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Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
Flourish with Facebook: 3 ways to take your online presence from blah to brilliant
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Flourish with Facebook: 3 ways to take your online presence from blah to brilliant

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So you've finally gotten on the right platforms, but how can you really make them work? If all you are doing is posting self-promoting content, you are missing out on the opportunity to use social …

So you've finally gotten on the right platforms, but how can you really make them work? If all you are doing is posting self-promoting content, you are missing out on the opportunity to use social networks to increase your visibility with the influencers in your niche, attract your ideal clients, and convert browsers to buyers.

Are you struggling with what feels like the daily changes from Facebook?

I'll be sharing practical pointers that can help you go from stress to strategy & blah to brilliant!

For example:

How to manage your Facebook page
How to interact on other pages as your page
How to post content that is engaging and encourage your community to interact.

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  • 1. Flourish with Facebook: 3 ways to take your online presence from blah to brilliant Sandy K. Sidhu www.sandyksidhu.com @SandySidhu
  • 2. Recap: So what is social media? www.sandyksidhu.com
  • 3. Traditional Marketing Social Media MarketingDominate the Market Create a social media community within the marketShout out loud! Listen, Observe, Provide Value and EngageIt’s all about ME, ME, ME Us, Us, Us, WE!Push your product or service Pull people in with your message & storyAdvertising Word of Mouth MarketingControl and Dictate Allow and ShareNurture “Leads” Build and Nurture RelationshipsCostly Less costly www.sandyksidhu.com
  • 4. Social Media is.. Less yelling More engaging http://www.flickr.com/photos/tinfoilraccoon/ www.sandyksidhu.com
  • 5. Getting started www.sandyksidhu.com
  • 6. Create a Business Profile Page www.sandyksidhu.com
  • 7. Use Custom Tabs Use custom tabs to share offers and incentives with your potential fans www.sandyksidhu.com
  • 8. Now that you have some ideas about creating a Facebookpage, how do you get people to ‘Like’ you? Let’s look atgrowing your fanbase.Grow your fanbase www.sandyksidhu.com
  • 9. • suggest your page to your friends• send an email to your existing clients www.sandyksidhu.com
  • 10. Add the social icons everywhere! www.sandyksidhu.com
  • 11. Advertising Create ads targeted at your customer profile www.sandyksidhu.com
  • 12. Give them a Reason to Join www.sandyksidhu.com
  • 13. Engage with your fans www.sandyksidhu.com
  • 14. Sharing on Facebook  Ask questions  Polls/surveys  Share behind the scenes information  Tips  Offer exclusive deals/specials www.sandyksidhu.com
  • 15. Encourage Participation Get your fans to participate in contests, giveaways www.sandyksidhu.com
  • 16. More on “liking” Start conversations Share: goals, challenges, achievements Interesting content: videos, blogs, pictures, news articles, even jokes! Highlight members in your community www.sandyksidhu.com
  • 17. Interact www.sandyksidhu.com
  • 18. Use Facebook Questions• To poll and survey your community www.sandyksidhu.com
  • 19. Interact on Other PagesFind other pages that are in line with your values andbrand www.sandyksidhu.com
  • 20. Join the conversation Listen to what others are saying Observe how others interact Join in www.sandyksidhu.com
  • 21. Interact as Your PageLike content onother pagesLeave comments www.sandyksidhu.com
  • 22. Share content from other pagesShare content from other pages onyour page www.sandyksidhu.com
  • 23. Facebook: In Summary Be interesting! Share Don’t just talk about your products and services Build a community around your ideas and products. www.sandyksidhu.com
  • 24. What works? Use Insights Pages allow you access to statistics and information about your fan base www.sandyksidhu.com
  • 25. See what resonates and when! www.sandyksidhu.com
  • 26. Bringing it all together: Consistent Engaging Present www.sandyksidhu.com
  • 27. ConsistentTIP #1:• Develop a content strategy and content calendar to help you stay consistent www.sandyksidhu.com
  • 28. EngagingTIP #2:• Curate content from your members (“What fuels your passion”) and then you can use this advice in a blog post and so on. www.sandyksidhu.com
  • 29. Be PresentTIP #3:• Be there!• Respond Promptly• Ask a question and be the first to answer to get the conversation going www.sandyksidhu.com
  • 30. Your turn: Getting Started Develop a Social Media Strategy Break it down into phases Don’t try to do it all at once www.sandyksidhu.com
  • 31. Social Media Pit Falls Lack of purpose? Not writing for your target audience Social media is not as high a priority as other types of marketing Learning Curve: It’s not easy! Lack of Ownership www.sandyksidhu.com
  • 32. MARKETING CAMPAIGNS PPCSOCIALMEDIA SEO EMAIL MARKETING www.sandyksidhu.com http://www.flickr.com/photos/horiavarlan/4273913228
  • 33. http://www.flickr.com/photos/pabo76/186 www.sandyksidhu.com2652822/
  • 34. A few last wordsSocial media is part of a marketing strategy and is not meant toreplace your existing marketing but rather work together.You don’t need to be a part of every site.Social media won’t fix your products. Meaning, if your productisn’t so hot, well social media isn’t going to make it hotter.People interact with people and not products. Be a human first.Have fun! It is social media. And it’s okay to ask for help. www.sandyksidhu.com
  • 35. About Sandy:Sandy has been assisting everyone fromCEOs, Senior Sales and Marketing leaders andsmall business owners on how to integratesocial media into their marketing strategyand use blogging, Facebook and Twitter togrow their presence and connect withcustomers and increase revenue.She understands the changing landscape ofthe web and can help organizations be anintegral part of this landscape.Connect With Me:sandy.sidhu@gmail.comhttp://www.sandyksidhu.com/work-with-me/ www.sandyksidhu.com

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