Community Management Tips
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Community Management Tips

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Community Management and Lessons learned while managing an online community for women.

Community Management and Lessons learned while managing an online community for women.

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  • The Social Woman :community for Canadian women to make friends with women in their city and attend & plan local events. Create Profiles, Browse for events happening in their city and connect with other local members.Plan Events: Members can create events based on their own interestsOfficial SW Events: events held at different venues
  • It’s NOT a numbers game, you want people who are going to particpate and add value!
  • Warm fuzzy feelingShare these stories with other people who are looking to see that things are happening
  • People who are active..participating..Empower themIn our case it means not having to go through the event moderation, special recognition at our 1 year anniversary partyWe were lucky for this to happen early on…
  • Women age 25-40Looking for new activitiesDisposable IncomeNot necessarily super tech savvy/social media savvyBusy, most are professionalSingle or in a relationship
  • seek input, get feedback…and don’t take it personally.People will complain
  • People will leave and that’s okFocus on making the ones who stayUnderstand that some may drop off..Obviously be concerned overnight if something happens but I cannot stress more on making the experience for the ones who stuck around enjoyable..unforgettable..w
  • Our members didn’t join SW to be marketed at..I have built trust. Cannot abuse that trust..and also can’t just let anyone in front of my members because that ruins my credibility..So there has to be trust with the people who I work with and promote.
  • You can’t be part of every conversationyou have to learn to delegate and accept that not everything is in your controlIn my case..I can’t be at every member event, I can’t worry about what people say or don’t say..I can just try to do my best to support the community, give them resources…etc
  • Evaluate what works? What doesn’t?What generates a response?

Community Management Tips Community Management Tips Presentation Transcript

  • COMMUNITY MANAGEMENT & THE SOCIAL WOMAN
    @sandysidhu
    www.sandyksidhu.com
    November 30th, 2010
  • WHY WAS SW STARTED?
    • New in town
    • Life Changes: Single/Caught in a Mingle/It’s ‘Complicated/In a Relationship
    • Making friends post-university is not easy!
    • New interests, drift apart from existing friends
    • Looking for new activities
    No matter what..Women need their girlfriends!!
  • ABOUT THE SOCIAL WOMAN
  • YOU HAVE AN AWESOME SITE..…
    NOW WHAT?
  • 11 LESSONS LEARNED
  • LESSON 1: LEAD BY EXAMPLE
    • And yes that may mean talking to yourself (for awhile)
    • You want Engagement..you have to engage
  • LESSON 2: Not everyone wants to be a part of your community…and that’s ok!
  • LESSON 3: FEATURE STORIES
    • Share success stories “Friendship Feature”
  • LESSON 4: Seek out ambassadors
  • LESSON 5: Understand your member profile
  • LESSON 6: Support MEMBERS
  • LESSON 7: Accept that you can’t please everyone
    Break it down into phases
    • Content creation
    • Focus on the ‘what’ you will take about, then the ‘where’
    • Align with your target audience
  • LESSON 8: Focus on the ones who stay
    Break it down into phases
    • Content creation
    • Focus on the ‘what’ you will take about, then the ‘where’
    • Align with your target audience
  • LESSON 9: Learn from your community
    Break it down into phases
    • Content creation
    • Focus on the ‘what’ you will take about, then the ‘where’
    • Align with your target audience
  • LESSON 10: Be a gatekeeper
  • LESSON 11: Listen & Let go
  • ONE YEAR LATER
  • RESOURCES
    • THE WHUFFIE FACTOR, Tara Hunt
    • Trust Agents, Chris Brogan & Julien Smith
  • Let’s Connect!
    Sandy Sidhu
    sandy.sidhu@gmail.com
    sandysidhu
    www.sandyksidhu.com
    www.thesocialwoman.com