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Social Media Unplugged sandy  gluckman, phd www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Sandy Gluck...
22 Million Tuned-Out Employees SPIRITED ECONOMICS™ using Spirit as an asset Sandy Gluckman - 972-758-1246  http://www.sand...
Where has all the Spirit Gone? SPIRITED ECONOMICS™ using Spirit as an asset Sandy Gluckman - 972-758-1246  http://www.sand...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Take Home No. 1 W...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com Facebook  -  350 million users  Accounts for 25% of the web tr...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset <ul><li>Take Home...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Who’s in my Drive...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset The Metamorphosis...
<ul><li>Do an Ego – Spirit Check </li></ul><ul><li>In my social media brand and communications … </li></ul><ul><li>How do ...
You can find the answers to  your ego-spirit check in my book Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com ...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset The Death Of Soci...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset <ul><li>We will b...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Burger King's cle...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com The 7-Step Process 1 .  Recognize your own Spirit and your own...
Your Customer Your Vision Your  Competencies The Values that define you Your Strategies Your Brand How it all  Hangs Toget...
Sandy Gluckman - 972-758-1246  http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset If you want to sp...
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Social Media Unplugged

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What will Social Media be like in the future? Has it reached it potential? Is our ego getting in the way of using Social Media to its fullest potential? What is driving us to use Social Media? These Powerpoints slides only tell a portion of the story. Talk with Dr. Gluckman to learn more.

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Transcript of "Social Media Unplugged "

  1. 1. Social Media Unplugged sandy gluckman, phd www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com
  2. 2. 22 Million Tuned-Out Employees SPIRITED ECONOMICS™ using Spirit as an asset Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com
  3. 3. Where has all the Spirit Gone? SPIRITED ECONOMICS™ using Spirit as an asset Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com
  4. 4. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Take Home No. 1 When we feel unrecognized by the significant others in our lives, this causes great emotional pain, which causes unproductive behavior.
  5. 5. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com Facebook - 350 million users Accounts for 25% of the web traffic. LinkedIn - 50 million users worldwide and growing at roughly one new member per second.   When LinkedIn launched in 2003, it took a year and four months — to reach first million members. This last million took only 12 days. Nearly 1-5 people use Twitter SPIRITED ECONOMICS™ using Spirit as an asset The Phenomenal Response to Social Media
  6. 6. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset <ul><li>Take Home No. 1 </li></ul><ul><li>When we feel unrecognized by the significant others in our lives, this causes great emotional pain and unproductive behavior. </li></ul><ul><li>Take Home No. 2 </li></ul><ul><li>When they do receive recognition, people respond in different ways: </li></ul><ul><li>Some can take it in their stride and do not let it go to their head; they respond with a spirit of humility. </li></ul><ul><li>Others develop an over-inflated ego. </li></ul>
  7. 7. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Who’s in my Driver’s Seat? Spirit or Ego?
  8. 8. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset The Metamorphosis of Social Media
  9. 9. <ul><li>Do an Ego – Spirit Check </li></ul><ul><li>In my social media brand and communications … </li></ul><ul><li>How do I sound? </li></ul><ul><li>What are my pet phrases? How does my language change? </li></ul><ul><li>How do I behave/come across Do I get self-righteous, arrogant; angry; judgmental? </li></ul><ul><li>Am I collaborative, compassionate and engaging? </li></ul>Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Who’s in My Driver’s Seat? Is this damaging or building my brand? What message am I sending about my values?
  10. 10. You can find the answers to your ego-spirit check in my book Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset
  11. 11. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset The Death Of Social Media? Forbes 12.23.09, Are spam, hackers, privacy concerns and commercialization killing social media? Can social media give you an over-inflated ego? Harvard Business Review We are seeing articles like this emerging…
  12. 12. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset <ul><li>We will begin to see a contraction of networked relationships. Rethink why they are involved with the people they are involved with and the places </li></ul><ul><li>Enterprises will look for marketers who specialize in understanding </li></ul><ul><li>customer psychology. </li></ul><ul><li>3. ROI Will Be Measured -and It Will Matter. </li></ul><ul><li>Surveys -18% of companies saw meaningful ROI from their social media activities . The ability to demonstrate ROI in hard numbers -- not in followers or fans -will become a baseline business requirement in 2010. </li></ul>4. Expect to see job postings for social media managers, social media executive administrators and social media psychologists . 2010 Trends
  13. 13. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset Burger King's clever Facebook marketing application, Whopper Sacrifice , was disabled after more than 233,000 Facebook &quot;friends&quot; were sacrificed for free Whoppers. What does this tell us?
  14. 14. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com The 7-Step Process 1 . Recognize your own Spirit and your own Ego 2. Identify the values that define you 3. Create the Brand that has your Spirit - authentic, open, real. 4. Create your vision – Where am I going with this? 5. Identify the 4 core strategies that will get you there 6. Know the spirit of your Customer 7. Have Fun! SPIRITED ECONOMICS™ using Spirit as an asset If you want to spice up your brand ask me about my Branding Workshop - Branding and Connecting with Spirit Or my branding consults. How it all Hangs Together
  15. 15. Your Customer Your Vision Your Competencies The Values that define you Your Strategies Your Brand How it all Hangs Together
  16. 16. Sandy Gluckman - 972-758-1246 http://www.sandygluckman.com SPIRITED ECONOMICS™ using Spirit as an asset If you want to spice up your brand ask me about my Branding Workshop - Branding and Connecting with Spirit Or my branding consults.
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