“…the successful organic flow of narrative over a host of platforms, each one excelling at what it                        ...
Organizes our worldCreates contextCommunicates values and meaning
“Everyone has a story, and we want youto tell yours. How your story unfoldscould be someone else’s inspiration…...What is ...
INTERACTIVEIMMERSIVEPARTICIPATORYNOT JUST STORY – A STORY EXPERIENCE
IT’S A BRAVE NEW WORLD OF COMMUNICATION Fragmented audiences New set of Expectations Cultural Shift – participatory cul...
Monomedia – Multimedia – Transmedia  One way monologue         Many ways-same message        Two way DialogueOne channel m...
Media Platforms
http://cathysbook.com/    Transforming Traditional Media:                  “Cathy’s Book”
Three Reasons To Use TransmediaStorytelling – Pamela Rutledge  1. Persuasion    a. Intuitive    b. Sensory    c. Executive
Three Reasons To Use TransmediaStorytelling – Pamela Rutledge   2. Audience Connection     a. Multiple ways to engage     ...
Three Reasons To Use TransmediaStorytelling – Pamela Rutledge  3. Financial Impact    a. Creates loyalty    b. Consumers v...
Example:THE STARBUCKS EXPERIENCE
TRANSMEDIA FOR GOODDeep engagement means the power to change the world
42 Students2 Cities: Montreal & Los Angeles2 Teachers10 Stories1 Rocket into Space
Social Benefit Storytelling  5 Libraries  50 scholarships  Over 9000 books
The 3 Little Pigs…      …A Transmedia Makeover           www.athinklab.com
Taking The Plunge
Things You Can Do Right NowPut BeBELMONT front and center on your websiteBe proactive with Belmont’s Facebook profile – ...
WANT A CHALLENGE?   Create a class-based,department-based or campus   wide story experience
Resources CONSPIRACY FOR GOOD: www.conspiracyforgood.com Robot Heart Stories: http://robotheartstories.com/about NEW ME...
Credits Allison Norrington – “Games for Change” interview http://tinyurl.com/78n55n9 Belmont University: http://bebelmon...
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Transmedia storytelling belmont university

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  • This is a little more advanced – but if you’re ambitious, this could really increase the immersive element to “beingBELMONT.”
  • Transmedia storytelling belmont university

    1. 1. “…the successful organic flow of narrative over a host of platforms, each one excelling at what it does best.” Allison Norrington http://tinyurl.com/78n55n9
    2. 2. Organizes our worldCreates contextCommunicates values and meaning
    3. 3. “Everyone has a story, and we want youto tell yours. How your story unfoldscould be someone else’s inspiration…...What is your story?”
    4. 4. INTERACTIVEIMMERSIVEPARTICIPATORYNOT JUST STORY – A STORY EXPERIENCE
    5. 5. IT’S A BRAVE NEW WORLD OF COMMUNICATION Fragmented audiences New set of Expectations Cultural Shift – participatory culture
    6. 6. Monomedia – Multimedia – Transmedia One way monologue Many ways-same message Two way DialogueOne channel must reach Audience chooses how it Reaches in many ways all engagesSingle message adapts to Same message – many Each medium contributes media media to the messageCreator controls message Creator controls message Audience collaborates No leverage for profits More exposure, but… Broadens profitabilityAttention by interruption Various interruptions Attention by invitation Audience participation = brand loyalty Value beyond the product Audience is validated and celebrated
    7. 7. Media Platforms
    8. 8. http://cathysbook.com/ Transforming Traditional Media: “Cathy’s Book”
    9. 9. Three Reasons To Use TransmediaStorytelling – Pamela Rutledge 1. Persuasion a. Intuitive b. Sensory c. Executive
    10. 10. Three Reasons To Use TransmediaStorytelling – Pamela Rutledge 2. Audience Connection a. Multiple ways to engage b. Choice of experience level c. Creation of “community”
    11. 11. Three Reasons To Use TransmediaStorytelling – Pamela Rutledge 3. Financial Impact a. Creates loyalty b. Consumers vs Advocates c. Extends shelf-life of the Message
    12. 12. Example:THE STARBUCKS EXPERIENCE
    13. 13. TRANSMEDIA FOR GOODDeep engagement means the power to change the world
    14. 14. 42 Students2 Cities: Montreal & Los Angeles2 Teachers10 Stories1 Rocket into Space
    15. 15. Social Benefit Storytelling 5 Libraries 50 scholarships Over 9000 books
    16. 16. The 3 Little Pigs… …A Transmedia Makeover www.athinklab.com
    17. 17. Taking The Plunge
    18. 18. Things You Can Do Right NowPut BeBELMONT front and center on your websiteBe proactive with Belmont’s Facebook profile – encourage participationBegin Tweeting: create a collaborative Twitter storyCreate a collaborative story in the classroom using social mediaExplore the Conspiracy For Good website: www.conspiracyforgood.com
    19. 19. WANT A CHALLENGE? Create a class-based,department-based or campus wide story experience
    20. 20. Resources CONSPIRACY FOR GOOD: www.conspiracyforgood.com Robot Heart Stories: http://robotheartstories.com/about NEW MEDIA LITERACIES: http://newmedialiteracies.org/ TRANSMYTHOLOGY: http://transmythology.com/ ARGNet: http://www.argn.com/ A Storied Career: http://astoriedcareer.com/ Storycentral Digital: http://storycentraldigital.wordpress.com/
    21. 21. Credits Allison Norrington – “Games for Change” interview http://tinyurl.com/78n55n9 Belmont University: http://bebelmont.com/ A Think Lab http://athinklab.com/transmedia-storytelling/ Monomedia vs Transmedia - Pamela Rutledge Planning-ness 2011: http://tinyurl.com/7ufsk57 Dr. Pamela Rutledge: http://www.pamelarutledge.com/ “Cathy’s Book”: http://cathysbook.com/ Robot Heart Stories: http://robotheartstories.com/about CONSPIRACY FOR GOOD: www.conspiracyforgood.com A Case Study – Three Little Pigs - A Think Lab http://tinyurl.com/cy8252z Engaging with The TranSocialMedia Community - Gary Hayes: http://tinyurl.com/7by6f9v

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