The world's first television advertisement was broadcast July 1, 1941. The watchmaker Bulova paid $4 for a placement on New York station WNBT before a baseball game between the Brooklyn Dodgers and Philadelphia Phillies . The 10-second spot displayed a picture of a clock superimposed on a map of the United States, accompanied by the voice-over "America runs on Bulova time."
Television vs Newspapers- Television serves more functions in times of crisis and can provide immediate, minimally edited images of what is happening. Such images are usually edited (or censored) to avoid giving offense.
TV can provide “natural” comfort in a way that print media can not.
Because viewing is usually embedded in the private sphere of the home, instead of on the move as often is the case with a newspaper, TV offers reassuring familiarity.
"Broadcast" means communication to the public-
(i) by any means of wireless diffusion, whether in any one or more of the forms of signs, sounds or visual images; or
(ii) by wire, and includes a re-broadcast;
"Communication to the public" Means making any work available for being seen or heard or otherwise enjoyed by the public directly or by any means of display or diffusion other than by issuing copies of such work regardless of whether any member of the public actually sees, hears or otherwise enjoys the work so made available.
Explanation . - For the purposes of this clause, communication through satellite or cable or any other means of simultaneous communication to more than one household or place of residence including residential rooms of any hotel or hostel shall be deemed to be communication to the public;
FAIR DEALING: section 52(z),115 the making of an ephemeral recording, by a broadcasting organisation using its own facilities for its own broadcast by a broadcasting organisation of a work which it has the right to broadcast; and the retention of such recording for archival purposes on the ground of its exceptional documentary character;
Good advertising creative strategy translates the brand’s positioning statement into a persuasive and memorable message. A great creative will provide lasting impact even if advertising budgets are constrained.
“ How you say it is as critical as what you say”
SOME OLD ADVERTISEMENT Dove Evolution in a 2006 Commercial A Coca-Cola ad from the 1890s