 What is SEO?
 What Effects SEO?
 Live Examples
 What Can You Do?
 Tracking Results
 Resources & Tools
 Q & A
 Search Engine Optimization
 A definition: The modification of a web site’s build
and content to better position the sit...
 Consumer skepticism towards advertising
 Consumer trust in advertising has plunged 41% in the past 3
years – only 10% o...
 5 step process:
 Reporting
 Research
 Optimization
 Submission
 Follow Up Reporting
 White Hat
 Quality content creation
 Light keyword
optimization
 Sound website building
tactics
 Everything out in t...
 Most the traffic surfing through Google. It
around 83.46% of total searches
 Yahoo have 7.83% & Bing have 4.85%
 Where does the optimization happen?
 On-Page Factors
 Content is King
 Evaluate existing content
 Make recommendatio...
 Spiderability
 A measure of if or how well a site can be indexed (or
crawled) by a search engine spider
 Site Navigati...
 Use keywords only once in each tag
 Use unique tags for each page – don’t copy and paste throughout
 Title
 Lead with...
Move JavaScript and CSS to external files
 Moves site content (read keywords) up in the code,
giving them more importance...
 Encourage your clients to spend time on quality content
development
 Build sites that have the following:
 Text-based ...
 Site Traffic
 Log Analysis
 Web Trends
 Tracking Script
 Net Applications
 Information Tracked
 Level of traffic
...
 Search Engine Watch (and SearchDay newsletter)
 www.searchenginewatch.com
 Link Popularity Checker
 http://www.linkpo...
Seo Basics Google, Search Engine Basics for Beginners, search engine optimization guideline by Google
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Seo Basics Google, Search Engine Basics for Beginners, search engine optimization guideline by Google

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SEO Basics - Now the basics of search engine optimization guideline by Google for Search Engine beginners.

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Seo Basics Google, Search Engine Basics for Beginners, search engine optimization guideline by Google

  1. 1.  What is SEO?  What Effects SEO?  Live Examples  What Can You Do?  Tracking Results  Resources & Tools  Q & A
  2. 2.  Search Engine Optimization  A definition: The modification of a web site’s build and content to better position the site in the natural/organic results of the major search engines.  Pull vs. push marketing  Why Search is So Hot  The SEO Process  White Hat vs. Black Hat  Which Engines to Target?
  3. 3.  Consumer skepticism towards advertising  Consumer trust in advertising has plunged 41% in the past 3 years – only 10% of consumers say that they “trust” ads today  With today’s media choices, the consumer is increasingly in control  70% of consumers are actively trying to block out, opt-out or eliminate advertising  iProspect study shows that 61% of internet searchers think natural listing are more relevant  B2B users have a 63% preference for organic listings  Organic listings get higher conversion rates than paid Source: “Searchonomics: Search Statistics Made Fun,” by Christine Churchill
  4. 4.  5 step process:  Reporting  Research  Optimization  Submission  Follow Up Reporting
  5. 5.  White Hat  Quality content creation  Light keyword optimization  Sound website building tactics  Everything out in the open  Nothing designed to trick the search engine or the user  Black Hat  Cloaking  Hidden text or tiny text  Keyword stacking or stuffing  Use non-related keywords  Duplicate pages/ duplicate content  Domain spam / cybersquatting  Re-directs  Page swapping
  6. 6.  Most the traffic surfing through Google. It around 83.46% of total searches  Yahoo have 7.83% & Bing have 4.85%
  7. 7.  Where does the optimization happen?  On-Page Factors  Content is King  Evaluate existing content  Make recommendations for additional content with targeted keyword phrases in mind  Prominence of keywords in content  Regular updates will bring spiders more often >> higher rankings  Build  Spiderability or Indexability  Site Navigation & Site Map  Stop Characters  Title, <H1>, meta and alt tags  Trim down code  Off-Page Factors  Link Popularity  Quality of Incoming Links (backlinks) e.g. PR4+  Age of backlinks  Links in prominent directories (ODP, Yahoo Directory)  Anchor text of inbound links  Age of Site
  8. 8.  Spiderability  A measure of if or how well a site can be indexed (or crawled) by a search engine spider  Site Navigation  Site Map  Splash Pages  Frames  A view from a spiders’ eyes  SE Spider Simulator:  http://www.webconfs.com/search-engine-spider-simulator.php  Live Examples  Seek out victim(s)
  9. 9.  Use keywords only once in each tag  Use unique tags for each page – don’t copy and paste throughout  Title  Lead with most important keyword phrase  8-10 words, or shorter  Max of 75 characters, including spaces  Will be used as the search results listing link  Write titles that serve as an ad campaign  Heading  Lead with single most important phrase for that page  See my site as example  Meta Description  Maximum of 150 characters, including spaces  Will be used to describe site in some SEs search results  Use to your advantage – treat as an ad  Alt  Keep it related to a description of the image  Live Examples
  10. 10. Move JavaScript and CSS to external files  Moves site content (read keywords) up in the code, giving them more importance  Decreases download time for the user  Decreases download time for the SE spiders  Makes universal changes easy with edits to only one document
  11. 11.  Encourage your clients to spend time on quality content development  Build sites that have the following:  Text-based navigation  Site map with a text link to it on every page  No splash pages  Contact info on every page  Design layout that allows for plenty of content  Use the page titles and other tags to your advantage  Move css and javascript code to external files  Don’t build with frames  Limit the use of flash  In a re-build, keep pages names the same if possible
  12. 12.  Site Traffic  Log Analysis  Web Trends  Tracking Script  Net Applications  Information Tracked  Level of traffic  Source of traffic  Changes over time  Site Rankings  Web Position  Specify engines and phrases  Shows rankings and changes over time  Sample Report
  13. 13.  Search Engine Watch (and SearchDay newsletter)  www.searchenginewatch.com  Link Popularity Checker  http://www.linkpopularity.com/  Yahoo Search Marketing Keyword Tool  http://searchmarketing.yahoo.com/rc/srch/  Search Engine Spider Simulator  http://www.webconfs.com/search-engine-spider-simulator.php  SEMPO  www.sempo.com  Google Local (now called Google Maps)  http://local.google.com/  Yahoo! Local  http://listings.local.yahoo.com/  Online Web Training (certification programs)  http://www.onlinewebtraining.com/  Search Engine Visibility (by Shari Thurow)  http://www.searchenginesbook.com/

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