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Webinar on facebook marketing plan
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Webinar on facebook marketing plan

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  • 1. Webinar onFacebook Marketing Plan by ‘Amy Porterfield’1By: Sandesh Ghosal
  • 2. Amy’s Tips What’s working on facebook, repeat them often. Page URL should be there in email signature, business cards. Link profile to your facebook page. Email your list and give them reason to become fan for your page. Add “like box” to the website. Add like box to the thank you page. Images convey the brand story. Users are more likely to engage with brands ifthey post pictures. Photos on facebook generate 53% more likes. Show them, don’t tell them. “Caption a photo as if fan is the best caption creator” – can run the contest onthe same.2
  • 3. …contd3 Using different colors in images will engage fans to be on the page. Step into the message behind your brand. Get active outside of Facebook and your ideal audience will make effort to findyou on your facebook. To get active outside do more – webinars, podcasts, videos, blog posts.“Get active outside the facebook”Tools and Resources for the images that Amy frequently uses - Picmonkey Snaglt Instagram
  • 4. Sample Marketing Plan4 Blogs & Article writing Videos Photos Straight status updates Statuses should be of short sentences End post with question that will engage fans to answer
  • 5. Few websites for cover photo and emailmarketing5 Websites to refer for cover photo www.customfandesigns.com Bit.ly/fbspecs1 Email Marketing Websites – www.mailchimp.com www.aweber.com www.infusionsoft.com www.socialtriggers.com www.copyblogger.com www.waldowsocial.com www.hubspot.com
  • 6. Facebook Marketing Plan63 step process:Attract Promote SellingIdentifyOptimizeyour effortsImplement
  • 7. …contd7Topic Identify Optimize youreffortsSystematize &ImplementThe Plan -Who is youraudience-Outline who theyare & whichpages onfacebook arealready grabbingthem.- 3 fan attractingstrategies & whichyour audiencerespond to putthem on autopilot.-When you do it-How you do it-Who isresponsible to doitPromote -What is yoursignaturepromotional giveaway to collectleads on facebook- 3 fan attractingstrategies & whichyour audiencerespond to putthem on autopilot.-Custom app onfacebook andthen ad strategythat you can placean auto pilot.-www.heyo.com
  • 8. …contd8Topic Identify Optimize youreffortsSystematize &ImplementSelling -You plan to seefrom whom youattract leads- Autoresponderemail that will runcontinuously.-When you do it-How you do it-Who isresponsible to doit