Tourism Snapshot

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Tourism Snapshot

  1. 1. ~ Sandesh Ghosal IIPM - AHMEDABAD (09-11) 1
  2. 2. Tourism Contribution to Employment Economy (Chart) Incredible India About tourism IIPM - AHMEDABAD (09-11) 2
  3. 3.  Tourism – recreational, leisure or business purposes  WTO defines – stay away from usual environment for more than 24 hours & not more than 1 consecutive year.  Year 2008 – 922 million international tourists growth of 1.9%  Year 2009 – recession, H1N1 influenza virus > decline of 4% to 880 million international tourists.  Important tool – Egypt, Australia, Greece, Thailand, Seychelles, Maldives, etc.  Opportunity for employment – services like transportation services, hospitality services, entertainment venues, etc. IIPM - AHMEDABAD (09-11) 3
  4. 4. International International International tourist tourist tourist Rank Country UNWTO Regional Market arrivals arrivals arrivals (2008) (2007) (2006) 1 France Europe 79.3 million 81.9 million 78.9 million 2 U.S.A North America 58.0 million 56.0 million 51.0 million 3 Spain Europe 57.3 million 58.7 million 58.2 million 4 China Asia 53.0 million 54.7 million 49.9 million 5 Italy Europe 42.7 million 43.7 million 41.1 million 6 U.K Europe 30.2 million 30.9 million 30.7 million 7 Ukraine Europe 25.4 million 23.1 million 18.9 million 8 Turkey Europe 25.0 million 22.2 million 18.9 million 9 Germany Europe 24.9 million 24.4 million 23.5 million 10 Mexico North America 22.6 million 21.4 million 21.4 million IIPM - AHMEDABAD (09-11) Source: WTO 4
  5. 5.  Agri – Tourism  Cultural Tourism  Eco Tourism  Heritage Tourism  Medical Tourism  Poverty Tourism  War Tourism  Space Tourism , many more. . . IIPM - AHMEDABAD (09-11) 5
  6. 6. Sustainable Recession Eco Tourism Tourism tourism Medical Educational Creative Tourism Tourism Tourism Dark Tourism IIPM - AHMEDABAD (09-11) 6
  7. 7.  Sustainable Tourism – economic, social & aesthetics needs maintaining cultural integrity, ecological processes, biological diversity & life support system.  Eco Tourism – also ecological tourism, educate the traveler, funds for conservation, benefits the economic & political development.  Recession Tourism – low cost, high value experiences, businesses have seen boom due to low costs.  Medical Tourism – significant price difference for medical procedures & regulatory system.  Educational Tourism – learn culture through student exchange program or study tours, learning of knowledge & enhancing technical skills o/s classroom  Creative Tourism – participation of travellers in cultural event, interactive workshops & informal learning experiences.  Dark Tourism – battlegrounds, horrific crimes, etc. IIPM - AHMEDABAD (09-11) 7
  8. 8.  Ranked 5th – India Travel & Tourism 10 year long term growth; 2nd by 2019  Ranked 11th – Asia Pacific Region & 62nd in world  Ranked 14th – best tourist destination for natural resources.  Ranked 24th – Cultural resources with World Heritage Sites  Ranked 37th – Air transport network  “Best Country brand for value – for money” by Future Brands IIPM - AHMEDABAD (09-11) 8
  9. 9.  Largest service industry  GDP Contribution – 6.23%  Contribution to Employment – 8.78%  5 million foreign tourists annually & 562 million domestic tourists visits.  Generate revenue – US $ 100 billion in 2008  Expected to rise – US $ 275.5 billion by 2018  Growing Medical Tourism  2010 Commonwealth Games in Delhi – expects to boost tourism IIPM - AHMEDABAD (09-11) 9
  10. 10.  2010 India's travel & tourism expected to generate inr5,533bn (US $118bn) of economic activity (GDP). The industry„s Direct impact includes: Direct Industry GDP – US $ 42 billion = 3.1 % of total GDP Direct Industry Employment 18,610,000 jobs , representing 3.8% of total employment IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 10
  11. 11.  Touches all sectors in economy – real impact is even greater is even greater. Directly or Indirectly accounts for: Exports, Services & Economy GDP – Economy Employment Merchandise US $ 118 billion 40,086,000 jobs US $ 16 billion equivalent to 8.6% of total Representing 10% of total Equivalent to 5.5 % of total GDP employment exports Capital Investment – US $ 35 Government Expenditure – billion = US $ 2 billion 7.2% of total investment Equivalent to 1% of share IIPM - AHMEDABAD (09-11) Source: World Travel & Tourism Council 11
  12. 12.  Tourism Industry – Government of India target of 10 million tourists by 2010  WTO Prediction – 25 million tourists by 2015  Investment in Hotels – Rs. 40,463.10 crores  WTTC prediction – growing @ 10.1% per annum IIPM - AHMEDABAD (09-11) 12
  13. 13.  Offers online booking system  Online booking system accounted US $ 800 million which is 14% of total tourism & travel industry.  Also features Medical Tourism therapies – YOGA, Meditation, Ayurveda, allopathy, etc.  Provides direct employment  Infrastructure development  Low cost of medical – i.e. medical tourism IIPM - AHMEDABAD (09-11) 13
  14. 14.  Cause environmental damage – pollution, forest fires, etc.  Tourists – not respecting cultures  Sometimes – it is like seasonal employment  Development of illegal or destructive economic activities.  Low benefits – no job security, no safety rules, no health care, etc.  Decision making – corporate dollars corrupt government IIPM - AHMEDABAD (09-11) 14
  15. 15.  Also known – Health Tourism  Developing concept – people visit India for treatment  “Cost Effective” private medical care collaboration with tourism industry  Covers broad spectrum – medical services  Mix leisure, fun, & relaxation with wellness & health care  Large number of patients – Europe & USA  Indian Corporate Hospitals excel – cardiology & cardiothoracic surgery, joint replacement, transplants, ophthalmology, orthopedic surgery & more  Mc Kinsey Report & Indian Confederation of India Industry – Medical Tourism $ 1 billion business by 2012  Slogan – “First World Treatment” at “Third World Prices” IIPM - AHMEDABAD (09-11) 15
  16. 16. STRENGTHS WEAKENESS • Quality & Range of services • No strong Government support • Affordable costs • No proper co-ordination between major players • Well establish tourism infrastructure – airline, hospitals & hotels • Manage large scale projects • Lack of uniform pricing policies • International standard • Cheating • Political Problems. THREATS OPPORTUNITIES • Strong competition – Thailand, Malaysia & • Increased demand – health care services Singapore • Shortage of supply health services – Canada, UK • Lack of international accreditation • Personal touch • Overseas Medical Care – not covered by Medical • Traffic system is well developed Insurance • Medicines & labour cost low • Exploitation tourists – illegal money changers. • Demand from under developed countries IIPM - AHMEDABAD (09-11) 16
  17. 17.  MICE – meetings, incentives, conferences & exhibitions  New & Rapidly growing concept  Fastest growing sectors of the tourism & hospitality industry  Caters – business travelers  Also caters forms of businesses – conferences, conventions, exhibitions & product launches.  India Occupies – 27th position Global MICE IIPM - AHMEDABAD (09-11) 17
  18. 18. 1% 18% World Market MICE Tourism US $ 280 billions Asia Pacific Share US $ 60 billions India 81% US $ 4.8 billions Source: World –Tourism.org IIPM - AHMEDABAD (09-11) 18
  19. 19.  Impressive mix of cultural & historical tourists sites  Offers powerful combination – modern & cultural conference organizer  India – courtesy & hospitality gives feel & experience  Fairly good transport network on domestic routes  Elaborate & robust railway network  Fairly good network – roads including national & state highways  Significant population – fluent in English  Seating Capacity – New Delhi, Mumbai, Agra, Bangalore, Hyderabad, Jaipur, etc.  Companies – spend at least 4% to 5% of income on incentives for employees  Government taking initiatives – public private partnership IIPM - AHMEDABAD (09-11) 19
  20. 20.  Requires extensive research  Need - world class hotels, convention centers & conference venues  Develop more suitable & well equipped convention centers  Ample scope – improvement in transportation facilities  Security – critical issue  Terrorists Attack – Taj & Oberoi  Report Planning Commission:  Bangkok – 60,000 hotel rooms  Delhi & Mumbai – 20,000 & 25,000 rooms respectively  Rooms Rents high in India IIPM - AHMEDABAD (09-11) 20
  21. 21.  75-80% health care services – carried by private players  Government taking interest  Medical Tourist arrivals – 1 million to reach soon  Played vital role campaign – Incredible India  Industry helped growing –  horticulture,  handicrafts,  agriculture,  construction &  Poultry  Need to promote MICE Worldwide IIPM - AHMEDABAD (09-11) 21

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