Cirque du soleil

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Example of Blue Ocean Strategy as well as Unique example of using men into the circus instead of animals.

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Cirque du soleil

  1. 1. 1
  2. 2. Reinvention of Circus ~ Presented By:  Sandesh Ghosal  Shail Desai  Shilin Patel  Shivangi Bhatnagar 2
  3. 3. Interesting Facts !!!  4000 employees worldwide  1984 – 73 people  Today – 3000 employees + 1000 artists  Average Age – 35  40 Nationalities & 25 languages  90 Million viewers – 200 cities  19 shows across globe  Net worth – US $ 2.5 billion  One Drop Foundation – fight against poverty 3
  4. 4. Where???  Americas  Oceania  Asia & Middle East  Europe 4
  5. 5. Reinventing the Circus  Concept, reinvented, innovated, amazed & shock!  Replaced animals – humans  Reinvent theme  Niche segment – Corporate Executives 5
  6. 6. Reinvention of Art form  No animals, ring master – still hit  Attract human acrobats, jugglers, aerialists.  Own theme, sound track & costumes  Human innovation & imagination  Considering theme – set up created  Aesthetics & safety  Offering people – thrill of circus, artistic richness & sophistication 6
  7. 7. VIDEO 7
  8. 8. What Makes Them Different??  Artistic music & dance  Innovate humans  Training 1 – 4 months  40% profits – R & D  Technology effects on humans 8
  9. 9. Red Ocean & Blue Ocean Strategy RED OCEAN STRATGEY BLUE OCEAN STRATEGY • Compete – existing market space • Create uncontested market space. • Beat the competition • Make competition irrelevant • Exploit existing demand • Create & capture demand • Make the value/cost trade off • Break the value/cost trade – off • Industries – defined & accepted • Industries – defined untapped 9
  10. 10. Blue Ocean Strategy & Cirque Du Soleil  Created new market  Strong profitable growth  Didn’t follow competition  Value innovation  Differentiating factor  Fun & thrill  Intellectual sophistication 10
  11. 11. Strategy Canvas 11
  12. 12. SWOT Analysis STRENGTHS WEAKNESSES • Artistic tradition • Overshadows beauty & talents • Promote talent & performances • Inability – manage & promote business • Talented employees • Gaining customer loyalty & reputation OPPORTUNITIES THREATS • Target - Asian Countries • Expenses & financial resources • Familiar with local audiences • Threat from the entertainment industry • Gain competitive advantage 12
  13. 13. Consumer Behavior & Cirque Du Soleil  Buyer Group  Price  Animals replace Humans  Thematic Presentation  Redefined Watching Environment  Multiple Production  Artistic Music and Dance 13
  14. 14. Indian Circus Industry  Started in 1880 – Mumbai  Struggles for survival  Wildlife norms & new age entertainment  Industry making losses – Jumbo Circus Director 14
  15. 15. 15

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