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Cirque du soleil

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Example of Blue Ocean Strategy as well as Unique example of using men into the circus instead of animals.

Example of Blue Ocean Strategy as well as Unique example of using men into the circus instead of animals.

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Cirque du soleil Cirque du soleil Presentation Transcript

  • 1
  • Reinvention of Circus ~ Presented By:  Sandesh Ghosal  Shail Desai  Shilin Patel  Shivangi Bhatnagar 2
  • Interesting Facts !!!  4000 employees worldwide  1984 – 73 people  Today – 3000 employees + 1000 artists  Average Age – 35  40 Nationalities & 25 languages  90 Million viewers – 200 cities  19 shows across globe  Net worth – US $ 2.5 billion  One Drop Foundation – fight against poverty 3
  • Where???  Americas  Oceania  Asia & Middle East  Europe 4
  • Reinventing the Circus  Concept, reinvented, innovated, amazed & shock!  Replaced animals – humans  Reinvent theme  Niche segment – Corporate Executives 5
  • Reinvention of Art form  No animals, ring master – still hit  Attract human acrobats, jugglers, aerialists.  Own theme, sound track & costumes  Human innovation & imagination  Considering theme – set up created  Aesthetics & safety  Offering people – thrill of circus, artistic richness & sophistication 6
  • VIDEO 7
  • What Makes Them Different??  Artistic music & dance  Innovate humans  Training 1 – 4 months  40% profits – R & D  Technology effects on humans 8
  • Red Ocean & Blue Ocean Strategy RED OCEAN STRATGEY BLUE OCEAN STRATEGY • Compete – existing market space • Create uncontested market space. • Beat the competition • Make competition irrelevant • Exploit existing demand • Create & capture demand • Make the value/cost trade off • Break the value/cost trade – off • Industries – defined & accepted • Industries – defined untapped 9
  • Blue Ocean Strategy & Cirque Du Soleil  Created new market  Strong profitable growth  Didn’t follow competition  Value innovation  Differentiating factor  Fun & thrill  Intellectual sophistication 10
  • Strategy Canvas 11
  • SWOT Analysis STRENGTHS WEAKNESSES • Artistic tradition • Overshadows beauty & talents • Promote talent & performances • Inability – manage & promote business • Talented employees • Gaining customer loyalty & reputation OPPORTUNITIES THREATS • Target - Asian Countries • Expenses & financial resources • Familiar with local audiences • Threat from the entertainment industry • Gain competitive advantage 12
  • Consumer Behavior & Cirque Du Soleil  Buyer Group  Price  Animals replace Humans  Thematic Presentation  Redefined Watching Environment  Multiple Production  Artistic Music and Dance 13
  • Indian Circus Industry  Started in 1880 – Mumbai  Struggles for survival  Wildlife norms & new age entertainment  Industry making losses – Jumbo Circus Director 14
  • 15