Assignment 1 l'oreal

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Brand Definitions - L'Oreal

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  • In the current scenario, where global warming which is the increase in the pollutative environment damages skin and increases pores and ageing & societal perception is such that urge for looking beautiful and younger is the fashion. So investing on research to produce eco – friendly herbal products.
  • Assignment 1 l'oreal

    1. 1. WHAT IS BRAND???<br /><ul><li>Is it a promise ?
    2. 2. Is it a logo, design, symbol?
    3. 3. Combination of above all?</li></ul>1<br /> By: Sandesh Ghosal <br />
    4. 4. Something Different!!!<br />USP of the Company/Product/Person which makes “Value Selling Proposition”.<br />U & Me are also brands. <br />B – Base<br />R – Reputation<br />A – Achievement <br />N – Noticeable<br />D– Dividends <br />2<br />
    5. 5. PROFILE OF COMPANY<br />3<br />
    6. 6. “L’ORÉAL”<br />“I’m Worth it”<br />4<br />
    7. 7. THE BRAND JOURNEY BEGINS HERE!!!<br />5<br />
    8. 8. Brand Architecture<br />6<br />
    9. 9. 7<br />CONSUMER PRODUCTS<br />LUXURY PRODUCTS<br />PROFESSIONAL PRODUCTS<br />ACTIVE PRODUCTS<br />Brand Portfolio<br />
    10. 10. Brand Promise & Image<br />8<br />
    11. 11. Brand Community & Culture<br />9<br />
    12. 12. Brand Equity<br />10<br />
    13. 13. Brand Loyalty<br />11<br />
    14. 14. Claudia Schiffer, Aishwarya Rai, Sonam Kapoor, Frieda Pinto, Vanessa Williams, Eva Longoria and many more…<br />Brand Ambassadors <br />12<br />
    15. 15. Employer & Corporate Branding <br />13<br />
    16. 16. Brand Genealogy<br />14<br />
    17. 17. Product Brand & Living The Brand <br />15<br />
    18. 18. Swot Analysis<br />16<br />
    19. 19. Recommendation <br />17<br />
    20. 20. ~ THANK YOU ~<br />18<br />Though Beauty lies in the heart, but it does matters to appear on face – <br />I’m Worth it!!!!<br />

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