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Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
Assignment 1   l'oreal
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Assignment 1 l'oreal

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Brand Definitions - L'Oreal

Brand Definitions - L'Oreal

Published in: Lifestyle
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  • In the current scenario, where global warming which is the increase in the pollutative environment damages skin and increases pores and ageing & societal perception is such that urge for looking beautiful and younger is the fashion. So investing on research to produce eco – friendly herbal products.
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    • 1. WHAT IS BRAND???<br /><ul><li>Is it a promise ?
    • 2. Is it a logo, design, symbol?
    • 3. Combination of above all?</li></ul>1<br /> By: Sandesh Ghosal <br />
    • 4. Something Different!!!<br />USP of the Company/Product/Person which makes “Value Selling Proposition”.<br />U &amp; Me are also brands. <br />B – Base<br />R – Reputation<br />A – Achievement <br />N – Noticeable<br />D– Dividends <br />2<br />
    • 5. PROFILE OF COMPANY<br />3<br />
    • 6. “L’ORÉAL”<br />“I’m Worth it”<br />4<br />
    • 7. THE BRAND JOURNEY BEGINS HERE!!!<br />5<br />
    • 8. Brand Architecture<br />6<br />
    • 9. 7<br />CONSUMER PRODUCTS<br />LUXURY PRODUCTS<br />PROFESSIONAL PRODUCTS<br />ACTIVE PRODUCTS<br />Brand Portfolio<br />
    • 10. Brand Promise &amp; Image<br />8<br />
    • 11. Brand Community &amp; Culture<br />9<br />
    • 12. Brand Equity<br />10<br />
    • 13. Brand Loyalty<br />11<br />
    • 14. Claudia Schiffer, Aishwarya Rai, Sonam Kapoor, Frieda Pinto, Vanessa Williams, Eva Longoria and many more…<br />Brand Ambassadors <br />12<br />
    • 15. Employer &amp; Corporate Branding <br />13<br />
    • 16. Brand Genealogy<br />14<br />
    • 17. Product Brand &amp; Living The Brand <br />15<br />
    • 18. Swot Analysis<br />16<br />
    • 19. Recommendation <br />17<br />
    • 20. ~ THANK YOU ~<br />18<br />Though Beauty lies in the heart, but it does matters to appear on face – <br />I’m Worth it!!!!<br />

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