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  • In the current scenario, where global warming which is the increase in the pollutative environment damages skin and increases pores and ageing & societal perception is such that urge for looking beautiful and younger is the fashion. So investing on research to produce eco – friendly herbal products.

Transcript

  • 1. WHAT IS BRAND???
    • Is it a promise ?
    • 2. Is it a logo, design, symbol?
    • 3. Combination of above all?
    1
    By: Sandesh Ghosal
  • 4. Something Different!!!
    USP of the Company/Product/Person which makes “Value Selling Proposition”.
    U & Me are also brands.
    B – Base
    R – Reputation
    A – Achievement
    N – Noticeable
    D– Dividends
    2
  • 5. PROFILE OF COMPANY
    3
  • 6. “L’ORÉAL”
    “I’m Worth it”
    4
  • 7. THE BRAND JOURNEY BEGINS HERE!!!
    5
  • 8. Brand Architecture
    6
  • 9. 7
    CONSUMER PRODUCTS
    LUXURY PRODUCTS
    PROFESSIONAL PRODUCTS
    ACTIVE PRODUCTS
    Brand Portfolio
  • 10. Brand Promise & Image
    8
  • 11. Brand Community & Culture
    9
  • 12. Brand Equity
    10
  • 13. Brand Loyalty
    11
  • 14. Claudia Schiffer, Aishwarya Rai, Sonam Kapoor, Frieda Pinto, Vanessa Williams, Eva Longoria and many more…
    Brand Ambassadors
    12
  • 15. Employer & Corporate Branding
    13
  • 16. Brand Genealogy
    14
  • 17. Product Brand & Living The Brand
    15
  • 18. Swot Analysis
    16
  • 19. Recommendation
    17
  • 20. ~ THANK YOU ~
    18
    Though Beauty lies in the heart, but it does matters to appear on face –
    I’m Worth it!!!!