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  1. 1. source: smayen - flickr m-commerce, are we ready... does it matter? created by: @sandronache
  2. 2. M-Commerce:“ Mobile commerce, or m-commerce, is the buying and selling of services and goods using a mo- “ bile device. It is a branch of electronic commerce, or e-commerce, that is conducted over Inter- net-enabled wireless and/or hand-held devices. Source: What Is The Meaning Of Mobile Commerce? - Natasha Gilani. eHow
  3. 3. M-Commerce has been hyped for years with little in the way of results. Source: The age of the app - Lorinc, Tossell, and Akkad. The Globe and Mail
  4. 4. However, the surge in smartphone ownership suggests that mobile marketing will experience MASSIVE growth.source: blake spot - flickr
  5. 5. source: - financial forecastAnnual sales for Smartphones climbing from 175.8 millionsold in 2009 to 302.6 million sold in 2010, a 74.4% increase. source: Smartphone devices sold better than Personal Computers
  6. 6. source: 4freephotos - arrow on bicycle lane71% of smartphone users search because of an ad they’ve seeneither online or offline;88% of those who look for local information on their smartphonestake action within a day. source: Smartphone user study shows movile movement under way - Dai Pham, Google Mobile Ads Blog
  7. 7. “ Implement an integrated marketing strategy with mobile advertising that takes advantage of the knowledge that people are using their smartphones “ while consuming other media and are influenced by it.source: Smartphone user study shows movile movement under way - Dai Pham, Google Mobile Ads Blog
  8. 8. How are companies utilizing and taking advantage of this new stream of advertising?source: Sakeeb Sabakka - flickr
  9. 9. SMS – Short Messaging it still relevant? source: Christopher Penn - flickr
  10. 10. In September 2010, eMarketer forecast that SMS would be the biggest single mobile advertising format in 2011, with a 38% share of mobile advertising spending. Source: Brands Shift Focus of Mobile Outreach - eMarketer.comsource: John Federico - flickr
  11. 11. source: twicepix - flickr Gavin Mehrotra, Director of International Media for Coca-Cola stated: “SMS is the number one priority at Coca-Cola in mobile”. He added that the mobile web is number two, and smartphone apps are a distant number three.Source: MMA Asia 2011 Review – MobiThinking
  12. 12. But as smartphone users increase and feature phone owners decrease, will companies boost spending on smartphone applications?source: - flickr
  13. 13. source: ipadnotebook - wordpressAppvertising
  14. 14. source: Matthew Oliphant - flickr “The number of downloaded apps is expected to in- crease from 10.9 billion worldwide in 2010 to more than 76.9 billion in 2014. In addition, worldwide mobile apps revenues will experience similar growth, surpassing $35 billion in 2014”source: 10.9 billion mobile apps downloaded in 2010, expected to rise to 76.9 billion in 2014 - Mobile Marketing Watch
  15. 15. “A recent BMW iAd allows users to explore some of the X3’s 70 million unique configurations. Colors and wheels can be changed, as well as the vehicle’s angle. iPhone users can even go inside and choose interior options, including a variety of trims and leathers...You can then locate a dealer to discuss the build that you started”source: mobile app advertising –
  16. 16. What about Mobile Barcode Scanning?
  17. 17. 80% of US consumers surveyed expressed interest in scanning mobile barcodes source: Consumer Goods Technology Magazine, ‘Using Barcodes as Creative Advertising Platform’source: elizabeth thomsen - flickr
  18. 18. source: avlxyz - flickr“A QR code makes a magazine ad into an Alice-in-Wonderland rabbit holethrough which a consumer can dive for more information. A two-secondmagazine ad turns into a five minute brand-immersion experience." source: Why those funny new cellphone bar codes will take over the world, Tim Mullaney - USA TODAY
  19. 19. Should the general public be weary of the stream of ads bombarding our phones?source: lydiashiningbrightly - flickr
  20. 20. source: Mr. T in DC - flickrThe Commercial Privacy Bill of Rights Act of 2011 is intended to create a frame-work to protect the personal information of all Americans. John McCain, an Arizona Republican, said the bill allows companies to continue marketing and advertising to consumers, but“does not allow for the collection and sharing of private data by businesses that have no relationship to the consumer for purposes other than advertising and marketing.” source: Chloe Albanesius - Sens. Kerry, McCain Introduce Online Privacy Bill of Rights -
  21. 21. However...“ In interviews with 28 US mobile phone users, Strategy Analytics found that the majority would accept some form of mobile advertising as long as no “ hidden charges are associated with participation, they receive something in return, and the level of intrusion is limited.Source: US Consumers Willing to Accept MobileAdvertising Despite Concerns Over Hidden Charges– Paul Brown – Strategy Analytics source: brtsergio - flickr
  22. 22. Arewepreparedforaneraofmobileadverts? Do we have a choice? Will payment systems have to evolve to suit m-commerce?How about our laws?