Sandra Tavali

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  • 1. Sandra Tava LiSenior Digital Director at Tribal DDB Taiwansandrawcl@gmail.comExperienceSenior Digital Director (TribalDDB) at DDB Taiwan GroupSeptember 2012 - Present (8 months)- Working on the digital accounts / team for high profile consumer brands, with the opportunity to expand asthe team and client portfolio grows.* Own the delivery and quality of digital projects for clients based on the deep technical understanding of thedigital landscape, trends and market opportunities.- Sound financial management to ensure profitability of client and projectClient servicing:tw.battle.netwww.885-995.comprj.gamer.com.tw/2013/wowevent0304/www.heysong-camellia.com.twwww.skittles.comwww.skittlesupsidedown.com.twwww.fidelity.com.twwww.heysong.com.twDigital Media Consultant at Digital Media Consultant2001 - Present (12 years)Director (Taiwan Section) at Amnesty International2010 - 2012 (2 years)(Secretary-general in Amnesty International Taiwan)- Organization management and development, financial budget control.- Leveraging the digital media and social media to International campaign strategy and production.- Digital e-Marketing promotion (BTL+ATL) and online social media interaction: Efficient Communicationto target audiences, donators and board members- Sales (Donation) strategy planning and achievement.- Membership program enhancement and growth.Marketing event and campaign project successful cases:-PTS news#Amnesty international stands for human rights in any condition#http://youtu.be/PTfsnT5MJ50-ChinaTimes#AI 50 Poster exhibition# http://goo.gl/Oc5Yd-United Nations Guiding Principles on Internal Displacement# http://goo.gl/JqFMHPage1
  • 2. www.amnesty.orgwww.amnesty.twDirector of Digital Marketing at JWT2008 - 2008 (less than a year)- Business Lead, Client media strategy planning- Create and execute project work plans and revise as appropriate to meet changing needs and requirements- Communicate effectively with clients to identify needs and evaluate alternative business solutions- Manage day-to-day interaction with customers- Nurture and deepen lasting relationships with customers by continually seeking opportunities to increasecustomer satisfaction- ensure on-time and on-budget project delivery- Monitor team member progressCLIENT# Nokia#Sakura (Kitchen) #Pfizer #Unicharm #Uni-President #UnileverDirector of Digital Marketing at Draftfcb2006 - 2008 (2 years)- Business Lead, Client media strategy planning- Create and execute project work plans and revise as appropriate to meet changing needs and requirements- Communicate effectively with clients to identify needs and evaluate alternative business solutions- Manage day-to-day interaction with customers- Nurture and deepen lasting relationships with customers by continually seeking opportunities to increasecustomer satisfaction- ensure on-time and on-budget project delivery- Monitor team member progressCLIENT:Heysong #Taiwan mobile #Council for Cultural Affairs #HYUNDAI #Hong Kong Tourism Board#CaiChang International DVD# RinnaiDeputy Manager of Digital Media at KADOKAWA Contents Gate Co.,Ltd2001 - 2006 (5 years)Online-marketing Lead, Business partner developed including: PHS, TCC, CHT, FET, Hinet, 7-11,Yahoo#PC Home, AEON Card. Citibank, Sales performance demonstrated more than 200% increment peryear.- eCommerce#Online bookstore, web membership / event directing- Digital Media strategizing / Business coordinating- Digital content / Wireless mobile content services maintenance- Database Management: http://www.kadokawa.com.tw/index_content.asp)Page2
  • 3. http://www.kadokawa.com.tw/http://www.walkerland.com.tw/Account Manager / Project Manager at Agenda1999 - 2001 (2 years)Project proposal, pricing negotiationExecutive project manager, company alliance project coordinator, Web event planner.Project: www.udn.com, www.udnstars.com , www.acer.com , www.cw.com.tw , www.ericsson.com.tw,www.msn.com.tw.LanguagesChineseEnglishTaiwaneseSkills & ExpertiseDigital Marketing ConsultantDigital Media IntegrationDigital Marketing DirectorDigital MarketingDigital StrategyDigital EngagementSocial Media ROISocial Media Best PracticesSales GrowthGrowth StrategiesProfitable GrowthEducationThe Johns Hopkins UniversityMM, CM, 1993 - 1999Page3
  • 4. Sandra Tava LiSenior Digital Director at Tribal DDB Taiwansandrawcl@gmail.comContact Sandra Tava on LinkedInPage4