流行音樂及文化內容產業<br />
美國約翰霍普金斯大學琵琶地音樂院電腦音樂研究所畢<br />專著於使用冷冽的電子音色表現最真摯的人性面。<br />音樂型式跨越古典、電子異響、重金屬搖滾等。<br />經年致力於電腦實驗音樂的演奏與創作<br />近年來並與台灣新生代導演吳俊...
產業<br />產業指一個經濟體中,有效運用資金與勞力從事生產經濟物品(不論是物品還是服務)的各種行業。經濟學上,慣常把產業分門別類。一般而言,產業可分為三或四類。<br />
計多國家用作統計的產業分類一般只有傳統上的前三種產業。[<br />
流行音樂(英文:Popular Music或POP music),亦稱流行歌曲、現代流行音樂,是指廣泛被大眾所接受和喜歡的音樂。現代流行音樂又可作商業化運作,有時稱作商業音樂。和流行音樂形成對比的音樂形式是古典音樂和民族音樂。<br />目錄<...
Pop(英語:Pop Music),流行音樂的一個分支音樂類型,不同於古典音樂或民間音樂[1]。「Pop」一開始是「流行音樂」(popular music)的縮寫,也是其同義詞,不過大約在1954年以後逐漸被用來指稱定義較狹窄的特定的音樂類型。...
元素<br />Production 製作<br />PromotionMarketing 產銷<br />Song writing<br />Singer / performers<br />Recording<br />Visual Des...
Before you launch a marketing campaign, answer the following questions about your business and your product or service. Ha...
Before you launch a marketing campaign, answer the following questions about your business and your product or service. Ha...
Before you launch a marketing campaign, answer the following questions about your business and your product or service. Ha...
元素<br />Production 製作<br />PromotionMarketing 產銷<br />Song writing<br />Singer / performers<br />Recording<br />Visual Des...
實作<br />Marketing<br />Target Audience<br />Media (internet: facebook, streetvoice, myspace…etc<br />Topic<br />Barnstormi...
Production 製作<br />PromotionMarketing 產銷<br />Song writing<br />Singer / performers<br />Recording<br />Visual Design: CD ...
Sample <br />http://youtu.be/A-aBh9XPOBM再演一齣戲-Encore<br />http://youtu.be/ykovZny_qhQ高雄電影節 2009<br />http://youtu.be/lCYZX...
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流行音樂及文化內容產業講座 (1)

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流行音樂及文化內容產業講座 (1)

  1. 1. 流行音樂及文化內容產業<br />
  2. 2. 美國約翰霍普金斯大學琵琶地音樂院電腦音樂研究所畢<br />專著於使用冷冽的電子音色表現最真摯的人性面。<br />音樂型式跨越古典、電子異響、重金屬搖滾等。<br />經年致力於電腦實驗音樂的演奏與創作<br />近年來並與台灣新生代導演吳俊輝、陳明秀、陳偉、及Discovery Channel 合作其配樂製作。曾經擔任 Indulge、閃靈樂團、衹樂團鍵盤手,2008年盤古樂團台灣巡迴演出之鍵盤手。目前是 MADarts http://www.goucher.edu/x39587.xml#wuan 師資成員。<br />由於對於行銷的喜愛,近年來從事的工作也包括廣告相關商業體系:曾任職台灣角川(TaipeiWalker)、博達廣告、智威湯遜數位行銷總監。<br />
  3. 3. 產業<br />產業指一個經濟體中,有效運用資金與勞力從事生產經濟物品(不論是物品還是服務)的各種行業。經濟學上,慣常把產業分門別類。一般而言,產業可分為三或四類。<br />
  4. 4. 計多國家用作統計的產業分類一般只有傳統上的前三種產業。[<br />
  5. 5.
  6. 6. 流行音樂(英文:Popular Music或POP music),亦稱流行歌曲、現代流行音樂,是指廣泛被大眾所接受和喜歡的音樂。現代流行音樂又可作商業化運作,有時稱作商業音樂。和流行音樂形成對比的音樂形式是古典音樂和民族音樂。<br />目錄<br />1 定義<br />2 模式<br />3 類型<br />4 獎項<br />定義<br />由於不同時期,所流行的音樂皆有不同。不過就當前認識上,是以大眾傳媒廣泛傳播的音樂,通常有如下特點:<br />電子化:通過不同的電子平台出現,例如電視、廣告、電影、動漫、MV<br />商業化:以音樂公司與合約歌手的形式推出歌曲,並作為商品銷售,形成一個龐大的產業<br />娛樂化:以娛樂大眾為目的<br />偶像化:包裝歌手並使之吸引大眾<br />模式<br />流行音樂大部份都是可組合的,通常都是詩句,合唱或重複。<br />
  7. 7. Pop(英語:Pop Music),流行音樂的一個分支音樂類型,不同於古典音樂或民間音樂[1]。「Pop」一開始是「流行音樂」(popular music)的縮寫,也是其同義詞,不過大約在1954年以後逐漸被用來指稱定義較狹窄的特定的音樂類型。Pop歌曲特指由職業音樂作曲家所寫,並由歌手演唱。相較之下,另兩種流行音樂類型,也就是搖滾音樂及Rap音樂,通常是由歌手自行創作歌曲。<br />
  8. 8. 元素<br />Production 製作<br />PromotionMarketing 產銷<br />Song writing<br />Singer / performers<br />Recording<br />Visual Design: CD COVER, MV<br />Sales performance<br />Campaign<br />CD, MV, Concerts<br />
  9. 9. Before you launch a marketing campaign, answer the following questions about your business and your product or service. Have you analyzed the market for your product or service? Do you know which features of your product or service will appeal to different market segments?<br />In forming your marketing message, have you described how your product or service will benefit your clients?<br />Have you prepared a pricing schedule? What kinds of discounts do you offer, and to whom do you offer them?<br />Have you prepared a sales forecast?<br />
  10. 10. Before you launch a marketing campaign, answer the following questions about your business and your product or service. Have you analyzed the market for your product or service? Do you know which features of your product or service will appeal to different market segments?<br />What type of media will you use in your marketing campaign?<br />Have you planned any sales promotions? Have you planned a publicity campaign?<br />Do your marketing materials mention any optional accessories or added services that consumers might want to purchase? <br />If you offer a product, have you prepared clear operating and assembly instructions? What kind of warranty do you provide? What type of customer service or support do you offer after the sale?<br />Do you have product liability insurance?<br />
  11. 11. Before you launch a marketing campaign, answer the following questions about your business and your product or service. Have you analyzed the market for your product or service? Do you know which features of your product or service will appeal to different market segments?<br />Is your style of packaging likely to appeal to your target market?<br />If your product is one you can patent, have you done so?<br />How will you distribute your product?<br />Have you prepared job descriptions for all of the employees needed to carry out your marketing plans?<br />
  12. 12. 元素<br />Production 製作<br />PromotionMarketing 產銷<br />Song writing<br />Singer / performers<br />Recording<br />Visual Design: CD COVER, MV<br />Sales performance<br />Campaign<br />
  13. 13. 實作<br />Marketing<br />Target Audience<br />Media (internet: facebook, streetvoice, myspace…etc<br />Topic<br />Barnstorming (食衣住行)<br />
  14. 14.
  15. 15.
  16. 16. Production 製作<br />PromotionMarketing 產銷<br />Song writing<br />Singer / performers<br />Recording<br />Visual Design: CD COVER, MV<br />Sales performance<br />Campaign<br />AGENCY 經紀( 公司 / 人)<br />
  17. 17. Sample <br />http://youtu.be/A-aBh9XPOBM再演一齣戲-Encore<br />http://youtu.be/ykovZny_qhQ高雄電影節 2009<br />http://youtu.be/lCYZX-OYbTc高雄電影節 2010<br />http://youtu.be/fZUe_ATEKeg閃靈 Painkiller<br />硬地<br />

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