Storytelling Presenation for LLYC Counselors

Sharing the LLYC Story Sandra Sims, LLYC.org Editor Staff Week - May 30, 2011

Everyone Loves a True Story

StorytellingStories communicate our core values in a way that people outside of camp can understand immediatelyThey illustrate what “the Best Two Weeks of Your Life” really means

Which stories communicate the idea of the “Best Two Weeks” best?

Camp Fun!!!

Hiro Frio Rio Trio!

Inspiration  Roundup  Friendships  Random Acts of Kindness  Strong role models = YOU

The “Banana Plate” Story

Why is sharing our stories important? Parents... Are more confident in trusting us with their kids for two whole weeks! Helps them know we have kids best interests at heart Tells them the stories that their kids wont or cant

Why is sharing our stories important? Getting new campers... While 80% of our campers return every year, we still need to attract 240 new campers every year Stories provide more “heart” than just a list of activities Trust factor is big for new parents

Why is sharing our stories important?  Communicating LLYCs success to others... − Foundation staff and board members − Donors who provide funds to the foundation − Donors who give scholarships for kids to go to camp − Community at large

How do we prepare the story? Look, listen Writing, editing Photos with captions Video (highlights) Tying them all together

How do we get the stories out? LLYC.org “The Beat” Facebook YouTube videos Foundation newsletter “Connections” Print advertising Stories in the media

How you can be a LLYC Storyteller while at camp Media Team all stars! Help media team with photo captions Do you write in a journal? Your own photos Ask campers questions

How you can be a LLYC Storyteller AFTER camp1. Send us your stories!2. Facebook – LIKE us! Post on the wall Tag your own photos with LLYC Add Link to http://LLYC.org in photo description3. Do you have a blog or website? Post about your camp experience Link to LLYC.org

6 Tips for Using Social Media1. Act responsibly - Think before posting2. Be yourself - Use the first person and speak for yourself, not for all of LLYC3. Be honest and transparent - Truth and sarcasm look the same on paper (or a screen!)4. Contribute, engage, get involved!5. Do not talk about LLYC business stuff online6. Avoid endorsing products, companies, political parties, etc. on LLYC FB page

Whats this story?

Storytelling Presenation for LLYC Counselors

by Sandra Sims on May 31, 2011

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Storytelling Presenation for LLYC Counselors — Presentation Transcript