Target audience


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Target audience

  1. 1. Target Audience By Ben Dom Harry
  2. 2. PsychographicsThis is the study of a personality, values, attitudes, interests andlifestyles.Advertising agency ‘Young and Rubican’ came up with theconcept ‘psychographics’.Producers and directors have to take into consideration, the typeof people there film would be aimed at. This is something we hadto think about when deciding on our idea. This gives you a goodidea on the different props and costumes we would use.With our film opening being a thriller the type of person that weare aiming it at is an Explorer. This is because the unknowninterests them.
  3. 3. Psychographicscontinued- Social People in the UK are targeted based on their social class.The categories are A, B, C1, C2, D, and E.The things they are based on are things like, Occupations, Education, Economic status and Background. The 6 social classes are:A – Upper Middle ClassB - Middle ClassC1 – Lower Middle ClassC2 – Skilled Working ClassD – Working ClassE - Students/Unemployed
  4. 4. Target audience for TakenThis film is directed at the 15-24 yearcategory and is also still widely viewedby the over 45s. This not only showsthat this is rated a 15 certificate but alsothat a certain element of maturity wouldbe needed by the viewer to enjoy thisfilm.The targeted class is very varied.However it is not mainly targeted at theupper class hinting that the film may beinformal and mainstream.Furthermore the gender is fairly evenshowing that both types of genders couldfind the film enjoyable. Although there isan 8% advantage in favour of the malesshowing that a male may slightly enjoyit more than a female.
  5. 5. Target audience for Harry PotterThe broad range of people of all differentages (other than 4-6) shows that this filmwas targeted to all age groups meaning thatthis could have been a family film.Gender is particularly even which alsoshows that this film wasn’t really targetedtowards a specific group of people.However, as Harry Potter is a family filmthe gender would not come in toconsideration which may describe why thereis such an even split.The social class would also prove that therewas no specific audience in mind as peoplefrom all different social classes viewed thefilm.
  6. 6. Target audience for The Dark Knight RisesThe target age for this film is quite broad whichshows that it could be for the family. Also by it beingmostly targeted to the 15-24 it could be seen as anew,trendy filmThe gender split is a big difference: 62% Male 38%Female, favouring the males. This shows us that thisfilm is quite a male orientated as a substantial amountof men have viewed the film in comparison to thewomen.The social classes of the audiences are quite broadalthough it tends to favour the C1 Class, who arepeople likely to be working in offices. This may bebecause the film has a small sense of realism to it eventhough it is very exciting.
  7. 7. DemographicsBased on the three films we haveanalysed we realise that the genre of thefilm is influential into how an audience istargeted. Therefore as our film openingis a thriller these are the demographicswe hope to go by: Age - 15-35, Gender- Male 55% Women 45%, Class-Broad but mainly C1 to C2.
  8. 8. Our ideal customerOur film shall be targeting the explorer.Someone of who earns a relatively basicwage and ideally works to live, notlives to work. With this in mind we hopefor our film opening to get a viewersmind wondering and feeling excited asanything can happen as the filmprogresses.
  9. 9. How we will address the audienceWe shall address our audience withpsychographics and demographic inmind by including the following elementto our film opening:ExcitementTensionNarrative Enigmas
  10. 10. How we will address the audienceWe shall address our audience withpsychographics and demographic inmind by including the following elementto our film opening:ExcitementTensionNarrative Enigmas