Social MediaPresented by Sandy Masters, CPCUfor the PLUS Southwest Chapter Education Workshop<br />
Quick Survey<br />How many use Facebook (personal vs. business)<br />How many use LinkedIn (personal vs. business)<br />Ho...
The World Wide Web Today<br />Apps that facilitate information <br />sharing, interoperability, <br />user-centered design...
The Social Web Today<br />
Social Media and Insurance<br />
Social Media and Insurance<br />
Social Media and Insurance<br />
Social Media and Insurance<br />
Social Media and Insurance<br />
Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />
Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />Social Media Policy (what to include?...
Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />Social Media Policy (what to include?...
Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />Social Media Policy (what to include?...
Strategy<br />http://marketingprofs.com<br />
Facebook Facts & Issues<br />FACTS:<br /><ul><li>Launched February 2004
More than 600 million active users
50% of active users log on to Facebook daily
Average user has 130 friends
People spend >700 billion minutes/month on FB
More than 25 billion pieces of content
“Like” buttons spreading across internet
User set their own privacy settings and choose who can see what parts of their profile</li></ul>ISSUES:<br /><ul><li>User ...
Intellectual property rights
Terms of use
Data mining
Inability to voluntarily terminate accounts</li></ul>http://www.facebook.com/press/info.php?statistics<br />
Facebook<br /><ul><li>Privacy Settings / Lists / Facebook EdgeRank
Personal “Vanity” URL
Fan / “Like” Pages
Etiquette / Posting Do’s & Don’ts
Insurance Entities – How are they using it?</li></li></ul><li>Facebook – Privacy Settings<br />
Facebook – Privacy Settings<br />
Facebook Personal URL<br /><ul><li>Get your own personal Facebook URL now!
First-come, first-served basis
Once you pick your name, it’s yours for life
Don’t have to use your real name
Can’t use generic words
At least 5 characters
Current privacy settings apply</li></li></ul><li>Facebook “Like” Pages<br /><ul><li>“Like” button replaced “Become a Fan” ...
Included on on “Fan Pages” - 2 million web sites using it now
Lets user share your content with Friends on FB
User clicks “Like” button – then hits user’s friends News Feed
All over the web now – look for it on Yahoo, CNN, others
You will also see “Recommend” and “Share” buttons on websites</li></li></ul><li>Facebook EtiquetteDo’s & Don’ts<br /><ul><...
Keep on poking away
Sharing your quiz results
Invite your friends to some sort of battle
Reply to broadcast messages
Post awful pictures of your friends and tagging them
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Social Media Education Workshop for the Plus Southwest Chapter

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This is a presentation I made for the PLUS Southwest Chapter in May 2011

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  • Social Media:Highly interactive technology tools Many-to-ManyOnline communitiesFree, easy, funContent producersNew, more efficient way to communicate
  • Social Media Education Workshop for the Plus Southwest Chapter

    1. 1. Social MediaPresented by Sandy Masters, CPCUfor the PLUS Southwest Chapter Education Workshop<br />
    2. 2. Quick Survey<br />How many use Facebook (personal vs. business)<br />How many use LinkedIn (personal vs. business)<br />How many use Twitter<br />Disclaimer – this is not a class on how to set up a profile<br />Class structure<br />This presentation can be found on Slideshare<br />Video: Social Media ROI: Socialnomics<br />
    3. 3. The World Wide Web Today<br />Apps that facilitate information <br />sharing, interoperability, <br />user-centered design <br />and collaboration <br />on the world wide web<br />Cumulative changes in <br />the way developers and <br />end users use the web<br />Transforming people from <br />content consumers <br />to content producers<br />Social Networking: LinkedIn, FaceBook<br />Micro-blogging: Twitter<br />Blogs: Technorati, WordPress, Blogger, Blogspot<br />Photos & Images: Flickr, Picasa<br />RSS & Newsreaders, GoogleReader<br />Wikis: Wikipedia<br />Podcasts: Podcast.com<br />Videos: Audacity, YouTube, Hulu<br />Avatars: Second Life<br />Bookmark storage: Digg, Diigo, Delicious, StumbleUpon<br />Browsers: FireFox, Safari, Chrome<br />Video Conferencing: Skype<br />Presentation sharing: Slideshare<br />Social Platform: Ning<br />Polling: Survey Monkey, PollDaddy<br />Synchronous webinar tools: GoToMeeting, Eluminate<br />Course Management Systems: Moodle<br />E-Learning development tools: Camtasia, Articulate<br />
    4. 4. The Social Web Today<br />
    5. 5. Social Media and Insurance<br />
    6. 6. Social Media and Insurance<br />
    7. 7. Social Media and Insurance<br />
    8. 8. Social Media and Insurance<br />
    9. 9. Social Media and Insurance<br />
    10. 10. Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />
    11. 11. Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />Social Media Policy (what to include?)<br />
    12. 12. Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />Social Media Policy (what to include?)<br />Personal Web Presence & Reputation<br />“A reputation that took decades to build can be threatened by a single event”<br />
    13. 13. Social Considerations<br />Current Case Law (copyright, defamation, employment)<br />Social Media Policy (what to include?)<br />Personal Web Presence & Reputation<br />Social Media Strategy (Personal vs. Professional)<br />
    14. 14. Strategy<br />http://marketingprofs.com<br />
    15. 15. Facebook Facts & Issues<br />FACTS:<br /><ul><li>Launched February 2004
    16. 16. More than 600 million active users
    17. 17. 50% of active users log on to Facebook daily
    18. 18. Average user has 130 friends
    19. 19. People spend >700 billion minutes/month on FB
    20. 20. More than 25 billion pieces of content
    21. 21. “Like” buttons spreading across internet
    22. 22. User set their own privacy settings and choose who can see what parts of their profile</li></ul>ISSUES:<br /><ul><li>User privacy
    23. 23. Intellectual property rights
    24. 24. Terms of use
    25. 25. Data mining
    26. 26. Inability to voluntarily terminate accounts</li></ul>http://www.facebook.com/press/info.php?statistics<br />
    27. 27. Facebook<br /><ul><li>Privacy Settings / Lists / Facebook EdgeRank
    28. 28. Personal “Vanity” URL
    29. 29. Fan / “Like” Pages
    30. 30. Etiquette / Posting Do’s & Don’ts
    31. 31. Insurance Entities – How are they using it?</li></li></ul><li>Facebook – Privacy Settings<br />
    32. 32. Facebook – Privacy Settings<br />
    33. 33. Facebook Personal URL<br /><ul><li>Get your own personal Facebook URL now!
    34. 34. First-come, first-served basis
    35. 35. Once you pick your name, it’s yours for life
    36. 36. Don’t have to use your real name
    37. 37. Can’t use generic words
    38. 38. At least 5 characters
    39. 39. Current privacy settings apply</li></li></ul><li>Facebook “Like” Pages<br /><ul><li>“Like” button replaced “Become a Fan” on April 21, 2010
    40. 40. Included on on “Fan Pages” - 2 million web sites using it now
    41. 41. Lets user share your content with Friends on FB
    42. 42. User clicks “Like” button – then hits user’s friends News Feed
    43. 43. All over the web now – look for it on Yahoo, CNN, others
    44. 44. You will also see “Recommend” and “Share” buttons on websites</li></li></ul><li>Facebook EtiquetteDo’s & Don’ts<br /><ul><li>Cryptic or mundane status updates
    45. 45. Keep on poking away
    46. 46. Sharing your quiz results
    47. 47. Invite your friends to some sort of battle
    48. 48. Reply to broadcast messages
    49. 49. Post awful pictures of your friends and tagging them
    50. 50. Friend people you hated in High School
    51. 51. Friending a friend’s friend (creepy)
    52. 52. Chain statuses asking you to post whatever it is in YOUR status to “spread the word”
    53. 53. Dissing your workplace / coworkers / boss while forgetting that they are part of your network (oops)
    54. 54. Carrying out personal conversations only you and a friend are in on</li></li></ul><li>Facebook and Insurance<br /><ul><li>Interact with fans and clients regarding real-life experiences on how they saved money on their insurance
    55. 55. Post tips, reminders, cautionary tales
    56. 56. Recruiting
    57. 57. Product research</li></li></ul><li>LinkedIn Facts & Issues<br />FACTS:<br /><ul><li>Business-oriented social networking site
    58. 58. Launched in May 2003
    59. 59. Over 100 million registered users
    60. 60. More than 200 countries / territories worldwide
    61. 61. A new member joins LinkedIn every second
    62. 62. 50% of members are outside the U.S.
    63. 63. Executives from all Fortune 500 companies are LinkedIn members </li></ul>ISSUES:<br /><ul><li>Recommendations – how should companies use them for applicants
    64. 64. Authentication of users
    65. 65. To be or not to be a LION</li></li></ul><li>LinkedIn<br /><ul><li>Mining your connections - advanced search (research companies and individuals) – Should you connect with prospects and customers?
    66. 66. Status updates linked to Facebook and Twitter
    67. 67. Building reputation by answering questions
    68. 68. Recommendations
    69. 69. Groups (RSS feeds)
    70. 70. Applications (Trip-it / Slideshare / What are you reading / YouTube Channel)
    71. 71. Need a pro-account? Jobs</li></li></ul><li>Strong Ties – Dunbar’s Number<br />150<br />Theoretical cognitive limit of number of people we can maintain stable social relationships with<br />Relationships where one knows who each person is, and how each person relates to every other person<br />
    72. 72. Mining Your Connections<br /><ul><li>How to mine them?
    73. 73. Advanced search (research companies and individuals)
    74. 74. Should you connect with clients and prospects?</li></li></ul><li>LinkedIn Status Updates<br /><ul><li>Why?
    75. 75. How often?
    76. 76. Connect to Twitter? Both ways?</li></li></ul><li>Asking Questions<br />
    77. 77. Answering questions<br />Become an expert<br />
    78. 78. Recommendations<br />Ask the people you know best to endorse you on LinkedIn<br />Manage your recommendations<br />Make recommendations<br />Manage the recommendations you sent<br />
    79. 79. Groups<br /><ul><li>Can join up to 50 groups
    80. 80. Search to find a group that interests you
    81. 81. You can start a group (best practice is to start a group by topic and not company name)
    82. 82. Great way to find expertise and share your expertise</li></li></ul><li>Applications<br /><ul><li>Polls
    83. 83. Reading List
    84. 84. TripIt
    85. 85. Slideshare
    86. 86. Wordpress
    87. 87. Events
    88. 88. Company Buzz
    89. 89. And many more!</li></li></ul><li>Need a Pro Account?<br /><ul><li>Business - $25 - 100 per month
    90. 90. Job Seeker - $20 - $50 per month
    91. 91. Free account limited on search results, InMail, 3rd degree connections</li></li></ul><li>Twitter Facts<br />Fascinating real-time insight into hot topics of the day<br />200<br />Huge conversation on any topic imaginable<br />
    92. 92. Ultimate Convergent Tool<br />
    93. 93. Apparel<br />
    94. 94. Twitter Issues<br />ISSUES:<br /><ul><li>System Stability
    95. 95. Breaking news stories by eyewitnesses
    96. 96. Freedom of speech
    97. 97. Tweet ups
    98. 98. Twitter imposters
    99. 99. Character limits for handle and profile name
    100. 100. Delay in updating – hard to find accounts
    101. 101. Self-help customer service
    102. 102. Will #hashtagsprompt keyword-like trademark infringement lawsuits?</li></li></ul><li>How I Heard About UBL<br />This is a true story<br />
    103. 103. Twitter<br /><ul><li>Lists
    104. 104. Search
    105. 105. Hashtags # / @ (mentions)
    106. 106. Direct messages
    107. 107. Related Twitter Apps (Tweetdeck)
    108. 108. Integrating Twitter with Facebook and LinkedIn
    109. 109. Real world examples of how insurance professionals are using it</li></li></ul><li>Lists<br />
    110. 110. Search<br />
    111. 111. Hash tags# and Mentions@<br />The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category. <br />
    112. 112. Direct Messages<br />
    113. 113. Related Twitter Apps<br />
    114. 114. Related Twitter Apps<br />
    115. 115. Link Twitter with LI & FB?<br />Connect FB updates to Twitter<br />Connect LI updates to Twitter<br />Not sure if you want to connect all your tweets back to FB and LI – TMI!<br />
    116. 116. Twitter and Insurance<br />Search Twellow<br />Do a search on Twitter for latest real time tweets<br />
    117. 117. Resources for Further Study<br />Social Media Academy<br />SmartBrief on Social Media<br />Mashable<br />Help guides<br />
    118. 118. “You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.”<br />NewsRadio, the 1990s TV show<br />
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