Social Media Presented by Sandy Masters, CPCU, ITP for AAMGA University West  August 19, 2011
Let’s Play a Game <ul><li>Who Wants to be a Social Media Superstar? </li></ul><ul><li>Tables are TEAMS </li></ul><ul><li>C...
Quick Survey <ul><li>How many use Facebook (personal vs. business) </li></ul><ul><li>How many use LinkedIn (personal vs. b...
Please remember <ul><li>Social media is about: </li></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Communicating <...
A short history lesson <ul><li>Media develops from innovation </li></ul><ul><li>Computers – Internet – Google – Social Med...
The World Wide Web Today <ul><li>Apps that facilitate information  </li></ul><ul><li>sharing, interoperability,  </li></ul...
The Social Web Today
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Media and Insurance
Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul>
Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul><ul><li>Social Media Policy (...
Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul><ul><li>Social Media Policy (...
Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul><ul><li>Social Media Policy (...
Strategy
Poking Fun at Facebook Video
<ul><li>FACTS: </li></ul><ul><li>Launched February 2004 </li></ul><ul><li>More than 750 million active users </li></ul><ul...
Facebook <ul><ul><li>Privacy Settings / Lists / Facebook EdgeRank </li></ul></ul><ul><ul><li>Personal “Vanity” URL </li></...
Facebook – Privacy Settings
Facebook – Privacy Settings
Facebook Personal URL <ul><li>Get your own personal Facebook URL now! </li></ul><ul><li>First-come, first-served basis </l...
Facebook “Like” Pages <ul><li>“ Like” button replaced “Become a Fan” on April 21, 2010 </li></ul><ul><li>Included on “Fan ...
Facebook Etiquette Do’s & Don’ts <ul><li>Cryptic or mundane status updates </li></ul><ul><li>Keep on poking away </li></ul...
Facebook and Insurance <ul><li>Interact with fans and clients regarding real-life experiences on how they saved money on t...
BranchOut
Poking Fun at LinkedIn Video
LinkedIn Facts & Issues <ul><li>FACTS: </li></ul><ul><li>Business-oriented social networking site  </li></ul><ul><li>Launc...
LinkedIn <ul><ul><li>Mining your connections  - advanced search (research companies and individuals) – Should you connect ...
Strong Ties – Dunbar’s Number <ul><li>150 </li></ul><ul><li>Theoretical cognitive limit of number of people we can maintai...
Mining Your Connections <ul><li>How to mine them? </li></ul><ul><li>Advanced search (research companies and individuals) <...
LinkedIn Status Updates <ul><li>Why? </li></ul><ul><li>How often? </li></ul><ul><li>Connect to Twitter?  Both ways? </li><...
Asking Questions
Answering questions <ul><li>Become an expert </li></ul>
Recommendations <ul><li>Ask the people you know best to endorse you on LinkedIn </li></ul><ul><li>Manage your recommendati...
Groups <ul><li>Can join up to 50 groups </li></ul><ul><li>Search to find a group that interests you </li></ul><ul><li>You ...
Applications <ul><li>Polls </li></ul><ul><li>Reading List </li></ul><ul><li>TripIt </li></ul><ul><li>Slideshare </li></ul>...
Need a Pro Account? <ul><li>Business - $25 - 100 per month </li></ul><ul><li>Job Seeker - $20 - $50 per month </li></ul><u...
Twitter Facts Fascinating real-time insight into hot topics of the day Huge conversation on any topic imaginable 200
Ultimate Convergent Tool
Apparel
Twitter Issues <ul><li>ISSUES: </li></ul><ul><li>System Stability </li></ul><ul><li>Breaking news stories by eyewitnesses ...
Twitaholics How many of the top 10 Twitterholics can you name (based on followers)?
How I Heard About UBL <ul><li>CNN (Wolf Blitzer) vs. FoxNews (Geraldo Rivera) vs. Twitter (Trending topics) </li></ul><ul>...
Twitter <ul><ul><li>Lists </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Hashtags # / @ (mentions)  </li></u...
Lists
Search
Hash tags# and Mentions@ The hashtag symbol helps  categorize Tweets by keyword  – words preceded by the # symbol are grou...
Direct Messages
Related Twitter Apps
Related Twitter Apps
Link Twitter with LI & FB? <ul><li>Connect FB updates to Twitter </li></ul><ul><li>Connect LI updates to Twitter </li></ul...
Twitter and Insurance <ul><li>Search Twellow </li></ul><ul><li>Do a search on Twitter for latest real time tweets </li></ul>
Strategy Exercise Work with your teams to develop your Social Media Strategy
Scenario <ul><li>You are an influential leader at your organization (Wholesale Agency or E&S Company). Sandy, the CEO has ...
What’s Next?
Resources for Further Study <ul><li>MarketingProfs Social Media Tool </li></ul><ul><li>SmartBrief on Social Media </li></u...
“ You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.” NewsRadio, the 1990s ...
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Social Media Education Workshop for AAMGA University West

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  • Social Media: Highly interactive technology tools Many-to-Many Online communities Free, easy, fun Content producers New, more efficient way to communicate
  • Launched February 2004 More than 400 million active users 50% of active users log on to Facebook daily Average user has 130 friends People spend &gt; 500 billion minutes/ month on FB Average user creates 70 pieces of content / month More than 25 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. Users create profiles / photos / lists of personal interests / contact info / other personal information. Communicating through private or public messages or a chat feature. Users create / join interest groups and &amp;quot;like pages&amp;quot; “ Like” buttons spreading across internet User set their own privacy settings and choose who can see what parts of their profile. Need 25 fans to get vanity URL
  • Social Media Education Workshop for AAMGA University West

    1. 1. Social Media Presented by Sandy Masters, CPCU, ITP for AAMGA University West August 19, 2011
    2. 2. Let’s Play a Game <ul><li>Who Wants to be a Social Media Superstar? </li></ul><ul><li>Tables are TEAMS </li></ul><ul><li>Come up with a team name </li></ul><ul><li>Appoint a leader </li></ul><ul><li>Team with the highest points wins a prize </li></ul>
    3. 3. Quick Survey <ul><li>How many use Facebook (personal vs. business) </li></ul><ul><li>How many use LinkedIn (personal vs. business) </li></ul><ul><li>How many use Twitter </li></ul><ul><li>Disclaimer – this is not a class on how to set up a profile </li></ul><ul><li>Class structure </li></ul><ul><li>This presentation can be found on Slideshare </li></ul><ul><li>Video: Social Media ROI: Socialnomics </li></ul>
    4. 4. Please remember <ul><li>Social media is about: </li></ul><ul><ul><li>Connecting </li></ul></ul><ul><ul><li>Communicating </li></ul></ul><ul><ul><li>Collaborating </li></ul></ul><ul><ul><li>It’s about creating and nurturing your community both personally and professionally </li></ul></ul>
    5. 5. A short history lesson <ul><li>Media develops from innovation </li></ul><ul><li>Computers – Internet – Google – Social Media </li></ul><ul><li>Power shifting from Technology (search) to People (social) </li></ul>Content Distribution Media Value of Media Today People Influence
    6. 6. The World Wide Web Today <ul><li>Apps that facilitate information </li></ul><ul><li>sharing, interoperability, </li></ul><ul><li>user-centered design </li></ul><ul><li>and collaboration </li></ul><ul><li>on the world wide web </li></ul><ul><li>Cumulative changes in </li></ul><ul><li>the way developers and </li></ul><ul><li>end users use the web </li></ul><ul><li>Transforming people from </li></ul><ul><li>content consumers </li></ul><ul><li>to content producers </li></ul>Social Networking: LinkedIn, FaceBook Micro-blogging: Twitter Blogs: Technorati, WordPress, Blogger, Blogspot Photos & Images: Flickr, Picasa RSS & Newsreaders, GoogleReader Wikis: Wikipedia Podcasts: Podcast.com Videos: Audacity, YouTube, Hulu Avatars: Second Life Bookmark storage: Digg, Diigo, Delicious, StumbleUpon Browsers: FireFox, Safari, Chrome Video Conferencing: Skype Presentation sharing: Slideshare Social Platform: Ning Polling: Survey Monkey, PollDaddy Synchronous webinar tools: GoToMeeting, Eluminate Course Management Systems: Moodle E-Learning development tools: Camtasia, Articulate
    7. 7. The Social Web Today
    8. 8. Social Media and Insurance
    9. 9. Social Media and Insurance
    10. 10. Social Media and Insurance
    11. 11. Social Media and Insurance
    12. 12. Social Media and Insurance
    13. 13. Social Media and Insurance
    14. 14. Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul>
    15. 15. Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul><ul><li>Social Media Policy (what to include?) </li></ul>
    16. 16. Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul><ul><li>Social Media Policy (what to include?) </li></ul><ul><li>Personal Web Presence & Reputation </li></ul>“ A reputation that took decades to build can be threatened by a single event”
    17. 17. Social Considerations <ul><li>Current Case Law (copyright, defamation, employment) </li></ul><ul><li>Social Media Policy (what to include?) </li></ul><ul><li>Personal Web Presence & Reputation </li></ul><ul><li>Social Media Strategy (Personal vs. Professional) </li></ul>
    18. 18. Strategy
    19. 19. Poking Fun at Facebook Video
    20. 20. <ul><li>FACTS: </li></ul><ul><li>Launched February 2004 </li></ul><ul><li>More than 750 million active users </li></ul><ul><li>50% of active users log on to Facebook daily </li></ul><ul><li>Average user has 130 friends </li></ul><ul><li>Average user is connected to 80 community pages, groups and events </li></ul><ul><li>“ Like” buttons spreading across internet </li></ul><ul><li>More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month. </li></ul><ul><li>ISSUES: </li></ul><ul><ul><li>User privacy </li></ul></ul><ul><ul><li>Intellectual property rights </li></ul></ul><ul><ul><li>Terms of use </li></ul></ul><ul><ul><li>Data mining </li></ul></ul><ul><ul><li>Inability to voluntarily terminate accounts </li></ul></ul>http://www.facebook.com/press/info.php?statistics Facebook Facts & Issues http://www.facebook.com/press/info.php?statistics
    21. 21. Facebook <ul><ul><li>Privacy Settings / Lists / Facebook EdgeRank </li></ul></ul><ul><ul><li>Personal “Vanity” URL </li></ul></ul><ul><ul><li>Fan / “Like” Pages </li></ul></ul><ul><ul><li>Etiquette / Posting Do’s & Don’ts </li></ul></ul><ul><ul><li>Insurance Entities – How are they using it? </li></ul></ul><ul><ul><li>BranchOut – Connecting professionally in Facebook </li></ul></ul>
    22. 22. Facebook – Privacy Settings
    23. 23. Facebook – Privacy Settings
    24. 24. Facebook Personal URL <ul><li>Get your own personal Facebook URL now! </li></ul><ul><li>First-come, first-served basis </li></ul><ul><li>Once you pick your name, it’s yours for life </li></ul><ul><li>Don’t have to use your real name </li></ul><ul><li>Can’t use generic words </li></ul><ul><li>At least 5 characters </li></ul><ul><li>Current privacy settings apply </li></ul>
    25. 25. Facebook “Like” Pages <ul><li>“ Like” button replaced “Become a Fan” on April 21, 2010 </li></ul><ul><li>Included on “Fan Pages” - 2 million web sites using it now </li></ul><ul><li>Lets user share your content with Friends on FB </li></ul><ul><li>User clicks “Like” button – then hits user’s friends News Feed </li></ul><ul><li>All over the web now – look for it on Yahoo, CNN, others </li></ul><ul><li>You will also see “Recommend” and “Share” buttons on websites </li></ul>
    26. 26. Facebook Etiquette Do’s & Don’ts <ul><li>Cryptic or mundane status updates </li></ul><ul><li>Keep on poking away </li></ul><ul><li>Sharing your quiz results </li></ul><ul><li>Invite your friends to some sort of battle </li></ul><ul><li>Reply to broadcast messages </li></ul><ul><li>Post awful pictures of your friends and tagging them </li></ul><ul><li>Friend people you hated in High School </li></ul><ul><li>Friending a friend’s friend (creepy) </li></ul><ul><li>Chain statuses asking you to post whatever it is in YOUR status to “spread the word” </li></ul><ul><li>Dissing your workplace / coworkers / boss while forgetting that they are part of your network (oops) </li></ul><ul><li>Carrying out personal conversations only you and a friend are in on </li></ul>
    27. 27. Facebook and Insurance <ul><li>Interact with fans and clients regarding real-life experiences on how they saved money on their insurance </li></ul><ul><li>Post tips, reminders, cautionary tales </li></ul><ul><li>Recruiting </li></ul><ul><li>Product research </li></ul>
    28. 28. BranchOut
    29. 29. Poking Fun at LinkedIn Video
    30. 30. LinkedIn Facts & Issues <ul><li>FACTS: </li></ul><ul><li>Business-oriented social networking site </li></ul><ul><li>Launched in May 2003 </li></ul><ul><li>Over 100 million registered users </li></ul><ul><li>More than 200 countries / territories worldwide </li></ul><ul><li>A new member joins LinkedIn every second </li></ul><ul><li>50% of members are outside the U.S. </li></ul><ul><li>Executives from all Fortune 500 companies are LinkedIn members </li></ul><ul><li>ISSUES: </li></ul><ul><li>Recommendations – how should companies use them for applicants </li></ul><ul><li>Authentication of users </li></ul><ul><li>To be or not to be a LION </li></ul>
    31. 31. LinkedIn <ul><ul><li>Mining your connections - advanced search (research companies and individuals) – Should you connect with prospects and customers? </li></ul></ul><ul><ul><li>Status updates linked to Facebook and Twitter </li></ul></ul><ul><ul><li>Building reputation by answering questions </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><ul><li>Groups (RSS feeds) </li></ul></ul><ul><ul><li>Applications (Trip-it / Slideshare / What are you reading / YouTube Channel) </li></ul></ul><ul><ul><li>Need a pro-account? Jobs </li></ul></ul>
    32. 32. Strong Ties – Dunbar’s Number <ul><li>150 </li></ul><ul><li>Theoretical cognitive limit of number of people we can maintain stable social relationships with </li></ul><ul><li>Relationships where one knows who each person is, and how each person relates to every other person </li></ul>
    33. 33. Mining Your Connections <ul><li>How to mine them? </li></ul><ul><li>Advanced search (research companies and individuals) </li></ul><ul><li>Should you connect with clients and prospects? </li></ul>
    34. 34. LinkedIn Status Updates <ul><li>Why? </li></ul><ul><li>How often? </li></ul><ul><li>Connect to Twitter? Both ways? </li></ul>
    35. 35. Asking Questions
    36. 36. Answering questions <ul><li>Become an expert </li></ul>
    37. 37. Recommendations <ul><li>Ask the people you know best to endorse you on LinkedIn </li></ul><ul><li>Manage your recommendations </li></ul><ul><li>Make recommendations </li></ul><ul><li>Manage the recommendations you sent </li></ul>
    38. 38. Groups <ul><li>Can join up to 50 groups </li></ul><ul><li>Search to find a group that interests you </li></ul><ul><li>You can start a group (best practice is to start a group by topic and not company name) </li></ul><ul><li>Great way to find expertise and share your expertise </li></ul>
    39. 39. Applications <ul><li>Polls </li></ul><ul><li>Reading List </li></ul><ul><li>TripIt </li></ul><ul><li>Slideshare </li></ul><ul><li>Wordpress </li></ul><ul><li>Events </li></ul><ul><li>Company Buzz </li></ul><ul><li>And many more! </li></ul>
    40. 40. Need a Pro Account? <ul><li>Business - $25 - 100 per month </li></ul><ul><li>Job Seeker - $20 - $50 per month </li></ul><ul><li>Free account limited on search results, InMail, 3 rd degree connections </li></ul>
    41. 41. Twitter Facts Fascinating real-time insight into hot topics of the day Huge conversation on any topic imaginable 200
    42. 42. Ultimate Convergent Tool
    43. 43. Apparel
    44. 44. Twitter Issues <ul><li>ISSUES: </li></ul><ul><li>System Stability </li></ul><ul><li>Breaking news stories by eyewitnesses </li></ul><ul><li>Freedom of speech </li></ul><ul><li>Tweet ups </li></ul><ul><li>Twitter imposters </li></ul><ul><li>Character limits for handle and profile name </li></ul><ul><li>Delay in updating – hard to find accounts </li></ul><ul><li>Self-help customer service </li></ul><ul><li>Will #hashtags prompt keyword-like trademark infringement lawsuits? </li></ul>
    45. 45. Twitaholics How many of the top 10 Twitterholics can you name (based on followers)?
    46. 46. How I Heard About UBL <ul><li>CNN (Wolf Blitzer) vs. FoxNews (Geraldo Rivera) vs. Twitter (Trending topics) </li></ul><ul><li>This is a true story </li></ul>
    47. 47. Twitter <ul><ul><li>Lists </li></ul></ul><ul><ul><li>Search </li></ul></ul><ul><ul><li>Hashtags # / @ (mentions) </li></ul></ul><ul><ul><li>Direct messages </li></ul></ul><ul><ul><li>Related Twitter Apps (Tweetdeck) </li></ul></ul><ul><ul><li>Integrating Twitter with Facebook and LinkedIn </li></ul></ul><ul><ul><li>Real world examples of how insurance professionals are using it </li></ul></ul>
    48. 48. Lists
    49. 49. Search
    50. 50. Hash tags# and Mentions@ The hashtag symbol helps categorize Tweets by keyword – words preceded by the # symbol are grouped with other Tweets containing that same #word. Clicking on a hashtagged word in any message shows you all other Tweets in that category.
    51. 51. Direct Messages
    52. 52. Related Twitter Apps
    53. 53. Related Twitter Apps
    54. 54. Link Twitter with LI & FB? <ul><li>Connect FB updates to Twitter </li></ul><ul><li>Connect LI updates to Twitter </li></ul><ul><li>Not sure if you want to connect all your tweets back to FB and LI – TMI! </li></ul>
    55. 55. Twitter and Insurance <ul><li>Search Twellow </li></ul><ul><li>Do a search on Twitter for latest real time tweets </li></ul>
    56. 56. Strategy Exercise Work with your teams to develop your Social Media Strategy
    57. 57. Scenario <ul><li>You are an influential leader at your organization (Wholesale Agency or E&S Company). Sandy, the CEO has asked you and your team to develop a social media strategy that will contribute to positive business results. </li></ul><ul><li>Where do you start? </li></ul><ul><li>Hint: Your team will use appendix A to develop a strategy. </li></ul><ul><li>Appoint your team leader who will report back to the CEO at the end of this exercise. </li></ul>
    58. 58. What’s Next?
    59. 59. Resources for Further Study <ul><li>MarketingProfs Social Media Tool </li></ul><ul><li>SmartBrief on Social Media </li></ul><ul><li>Mashable </li></ul><ul><li>Help guides </li></ul><ul><li>Charlene Kingston </li></ul><ul><li>“ Social Media DIY Workshop For Small Business ” </li></ul>
    60. 60. “ You can’t take something off the Internet. That’s like trying to take pee out of a swimming pool.” NewsRadio, the 1990s TV show
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