Riding The Wave Aamga Automation Presentation

Riding the Wave of Web 2.0 – Prepare to be Overwhelmed
Presented by Sandy Masters, CPCU
Photo Bing Images

Agenda & Disclaimer
What is Web 2.0 and Social Media?
Why should you ride the wave?
Current statistics
What are the key considerations you need to make before jumping in?
What are the social media and Web 2.0 options and opportunities?
Content Sharing / Content Producing / Relationship Building
What are other leading practitioners doing online now?
Resources for further study
This presentation is on Slideshare.net
I know just enough about technology to be dangerous!

What is Web 2.0 and Social Media?
Web 2.0
Social Media
Apps that facilitate info sharing, interoperability, user-centered design and collaboration on the world wide web.
Cumulative changes in the way developers and end users use the web.
Media designed to be disseminated through social interaction.
Using web-based technology to transform media monologues (one to many) to social media dialogues (many to many)
From Wikipedia
Click here for Slideshare on “Community The Real Power of Social Media”
Transforming people from content consumers to content producers.

Social Media and Web 2.0 Overwhelm
WHY RIDE THE WAVE?
Social Media Revolution
State of the Internet

Why ride the wave? – Because 4 steps in the traditional sales process are going social
From Social Media Academy

How to go Social without becoming overwhelmed? From Social Media Academy
Take your top 50 business contacts and look them up in the relevant places and spaces.
Create an account on networks and sites where you find your customers, prospects, partners and influencers.
“Visit” them every other day, read the last posts, comment, care about them.
LISTEN to what’s on top of their mind – think beyond your project sale.
Be approachable, let your connections know how to connect with you.
Share your thoughts, interests – get social.
Take one of the reporting tools and begin to measure sentiments around your brand/product.
Tell your colleagues what you learn from your customers and prospects – encourage them to also listen and learn.
Help your customers and prospects with helpful links, introduce them to existing customers and experts of your products and services.
Stay focused on the people who are RELEVANT to you – otherwise you get distracted and spend 24 hours per day browsing around.
DO NOT waste your time with growing your followers, video editing, chatting with everybody who invites you . . . Follow your own business objectives.

Dunbar's number
A theoretical cognitive limit to the number of people with whom one can maintain stable social relationships. These are relationships in which an individual knows who each person is, and how each person relates to every other person. (from Wikipedia)
150

Collaboration
Transparency
Communication
Open Source
Sharing
Connection
From Wikipedia: File:Web 2.0 Map.svg

WILD WILD WEST!
WILD WILD WEST!

GOLD RUSH BUST!
GOLD RUSH BUST!

Statistics
comScore – Measuring the digital world

Search tools

Ted Video: Pay particular attention to the focus group participants
Free video courses from Harvard, Yale, MIT, Princeton, Berkeley, Stanford, and UCLA.
Marc Prensky is acknowledged to have coined the term digital native in his work Digital Natives, Digital Immigrants published in 2001.

Social Media Issues – Key considerations:
Privacy
Errors and omissions
Security
Protecting proprietary information
Transparency
Lawsuits
PDF file: From IIABA ACT Social Web Policy for Agencies
Article: Social Media Lawsuits: Your Posts and Pics Can Screw You by Jeff Louis
Blog : Workforce Darwinism by Adam Singer

Decisions – You can start by asking these questions:
Will your company participate?
Which employees have an appropriate business use for social media?
Can only certain employees use these tools during business hours?
To what extent will you monitor employee use, and how?
How would you prefer an employee mention the agency and their agency affiliation on their personal sites?
You will need a clear company philosophy defining the agency attitudes toward social networking.
You should also make it clear whether employees are allowed to identify themselves as representatives of the company on their personal social networks.
From IIABA ACT Social Web Policy for Agencies

Social Media Landscape – The Tools
User-Generated Content (UGC)
Producing
Social News –
Content
Sharing
Blogs
rss
Social Networking –
Relationship Building
© 2009 Omniture Inc.

The Ultimate Convergent Tool
EVEN AAMGA HAS A TWITTER ACCOUNT!

Twitter spawns more applications:
Twirl & Tweetdeck
Twollow
Tweetchat
Power Twitter & Tweetie
Tweetlater
TwitPic
TwitterBerry & Tiny Twitter
Twitterfon & Twitterfic
Your Twitter Karma
My Tweeple
TwitterFeed
Twitterpacks
Qwitter
Tweetstalk
Twitterati
There is even a website that explains and gives ratings to all these twitter apps:
www.twittereye.com

Blogs
ALLTOP Magazine Rack for Insurance
Insurance Blogs Directory
Why should you care?
Blogs are now a standard source of news and info
77 Million+ Americans visit blogs
346 Million blog readers worldwide
You now have a voice! Find your voice!
Article:
19 Blogs You
Should
Bookmark
Right Now
Really
Simple
Syndication
How to blog? Who to follow? How to organize?

Social Bookmarking

What are other leading practitioners doing online now?
Liberty Mutual – The Responsibility Project
1st Guard Corp. – Trucker1 iPhone App
Northwestern Mutual – Dress to Impress
Insurance Noodle & Superior Access – Your competition?
Claims reporting iPhone apps

Resources for further study
Social Media Clubs – Local Face to Face meetings
SmartBrief on Social Media – E-zine
Insurance & Technology – E-zine
IIABA – ACT – Social Web Policy for Independent Agencies
Social Media Academy – Online Master Certificate Classes
Articles: Insurance Networking News – Social Media from Fad to Factor
Articles: Insurance & Technology – Mobile Phones Bring Insurance to Kenyan Farmers

Personal Self-Directed Learning & Personal Knowledge Management (click here for video explanation)
In the knowledge economy learning is work and your work is learning. Knowledge is only useful if you can use it to think in new ways, solve problems, and make decisions.
“An organization’s ability to learn and translate that learning into action is the ultimate competitive business advantage”–Jack Welch
“Knowledge has become the key economic resource and the dominant–and perhaps even the only–source of competitive advantage.”–Peter Drucker

What’s Next
SMART Phones/Apps & Mobile Devices

Now what? LUNCH!
Action Planning / TableTopic
• One thing I can do….
• One thing my team can do….
• One thing my organization can do….
• One other thought….

Riding The Wave Aamga Automation Presentation

by Sandra Masters on Mar 15, 2010

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Riding The Wave Aamga Automation Presentation — Presentation Transcript

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