Intro Networks Community Manager Presentation

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Presented to IntroNetworks Community Managers - increasing membership in social networking communities

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  • Sandra, have you seen Nattergalen's webinar on increasing participation yet? Maybe we should trade some notes!

    e-mail me at scott.hammond@nattergalen.com if you want to chat
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Intro Networks Community Manager Presentation

  1. 1. Welcome introNetworks Community Managers! SITEconnect: A community for SITE learning professionals Presented by: Sandy Masters Volunteer Community Manager
  2. 2. Topics – Increasing Membership: <ul><li>STAR (Situation, Tactics, Action, Results) </li></ul><ul><li>Ambassador Program </li></ul><ul><li>Idea for community engagement </li></ul><ul><li>First Friday’s – Training </li></ul><ul><li>Advertising in InSITE & Webinars </li></ul><ul><li>Challenge – Growing membership at the same time as building a thriving community </li></ul>
  3. 3. STAR <ul><li>Situation – Society of Insurance Trainers & Educators has almost 1000 members; many factors contributed to the need for an online social networking tool. </li></ul><ul><li>Tactics – Roll-out; Ambassador program </li></ul><ul><li>Actions – First Fridays; consistent messaging </li></ul><ul><li>Results – 307 members have created profiles; 45 SITEconnect Ambassadors </li></ul>
  4. 4. Ambassador Program <ul><li>Monthly meetings online </li></ul><ul><li>Created SITEconnect Ambassador Group </li></ul><ul><li>Recognition </li></ul><ul><li>Special Ambassador ribbons for conference </li></ul>
  5. 5. Community Purpose <ul><li>To create a place for SITE members to share information and resources as we discover them. This collective collaboration on learning tools and resources will enable us to improve our performance in a way that we could not do alone. </li></ul>
  6. 6. Modes of Interaction <ul><li>Viewing activity : people are drawn to a community and the information the community creates by their sense of usefulness of the information </li></ul><ul><li>Writing : posting activity is higher for those who participate in offline meetings around the community </li></ul><ul><li>90-9-1 Rule – Need the Ambassadors Help! </li></ul><ul><li>Source : http://blog.jackvinson.com/archives/2007/02/03/encouraging_participation_in_virtual_communities.html </li></ul>
  7. 7. SITEconnect Components <ul><li>My Profile </li></ul><ul><li>Connections/Search </li></ul><ul><li>Help </li></ul><ul><li>Groups </li></ul><ul><li>Resources </li></ul><ul><ul><li>Attachments </li></ul></ul><ul><ul><li>Internet sites </li></ul></ul><ul><ul><li>Really Simple Syndication (RSS Feeds) </li></ul></ul><ul><li>Forums </li></ul>
  8. 8. Importance of Completing Tags
  9. 9. Need tags to be seen on pin map
  10. 10. Word Selection – Top Tags
  11. 11. Log-Ins By Date
  12. 12. Contributions of a SITEconnect Ambassador <ul><li>Posting and monitoring a Forum Topic </li></ul><ul><li>Posting a Resource </li></ul><ul><li>Reaching out to another SITE member </li></ul><ul><li>Becoming a Group Manager </li></ul><ul><li>Write an article for InSITE </li></ul>
  13. 13. Ideas for Community Engagement <ul><li>Example that came from an Ambassador </li></ul>
  14. 14. First Fridays - Training <ul><li>Personally invite all new members to SITEconnect intro webinar </li></ul><ul><li>Held monthly </li></ul><ul><li>From website: </li></ul>
  15. 15. Advertising in inSITE/Webinars
  16. 16. Continuing Challenge <ul><li>Growing membership at the same time as building a thriving community </li></ul><ul><li>We have to remember that not all people understand how to use social networking tools to solve problems </li></ul><ul><li>We need to teach people how to connect, communicate and collaborate in new ways to make their job easier </li></ul><ul><li>Social Networking Community Managers are pioneers! </li></ul>
  17. 17. This presentation is available on Slideshare <ul><li>www.slideshare.net/sandramasters </li></ul>

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