SlideShare a Scribd company logo
1 of 21
Download to read offline
#psyofonlinegiving
The Psychology of Online Giving
#psyofonlinegiving
Join the conversation!
Connect with us
#psyofonlinegiving
#LCDConf
#psyofonlinegiving
• Conducted via a YouGov Plc UK online
survey between November 8 – 11,
2013
• Total sample size was 2088 UK adults
(aged 18+)
About the study
#psyofonlinegiving
Growth in online fundraising
Online
Fundraising is
growing
year-on-year
#psyofonlinegiving
Growth in online fundraising
14
86
2013
Organisations
Reported Accepting
Online Donations
No
Yes
30
70
2012
Organisations
Reported Accepting
Online Donations
No
Yes
Source: SONI 2013 and 2012, Blackbaud Europe
#psyofonlinegiving
40% of UK
consumers said
online giving is
their main way
of donating to a
cause
#psyofonlinegiving
#psyofonlinegiving
Top 5 Reasons People Donate Online
#5 “Paying it forward”
#4 For my own self-worth
#3 A personal connection to a particular cause
#2 In response to a campaign for a particular cause
#1 To support a friend/family member in doing something good
#psyofonlinegiving
Chapter Section SlideUpward Trends
#psyofonlinegiving
Upward trends
Social Sharing
Social Sharing has “traditionally” been
used to generate awareness for causes
and campaigns
• 15% of respondents reported “sharing”
that they’d donated via a social network
• Rises to 25% among 25-44 year olds
#psyofonlinegiving
#psyofonlinegiving
Upward trends
Mobile Fundraising
Mobiles are quickly becoming the
preferred device for accessing the
Internet
• 17% of respondents said they’d
donated via a smartphone or
tablet
#psyofonlinegiving
#psyofonlinegiving
Caution!
• 1 in 5 of respondents did not notice the charity they were supporting
• Possible causes:
• Just donating to a friend
• Likely using a 3rd party website
• Lack of information about the charity/campaign
• Little to no follow up for online donations (lack of data?)
#psyofonlinegiving
Nearly half of respondents indicated they’d like to
have easy access to further information about the cause
#psyofonlinegiving
#psyofonlinegiving
#psyofonlinegiving
We’re not a large charity, so for us the personal touch
is really important to keep our brand in the minds of
our supporters and keep them close to the
organisation. Blackbaud Heroix helps us do this, which
in turn will change short-term fundraisers into long-
term supporters of the Charity
- David Rees,
Fundraising Manager at Hope for Children
#psyofonlinegiving
• How prominent is your campaign brand during the
donation process?
• Start to Finish – across all mediums
• How easy is it to learn more about your charity or
cause?
• Are you able to reinforce your message with updates on
campaign success/results?
• How up-to-date is your website?
• How accessible is your website?
• Mobilisation
• Less adept users
#psyofonlinegiving
In summary
üLeverage technology and tools to support the growing #s of online donors
üEnsure you offer a variety of methods for support – web, social, mobile,
direct mail, face-to-face, etc
üAdopt a multi-channel approach
üEncourage social sharing – and take part in the dialogue where appropriate
üPrepare for mobile
üBe vigilant about your brand and message – make sure your intended
message is out there
üMake it easy to support, share, learn and participate
#psyofonlinegiving
Thank you!
Don’t forget to download the report and catch
our Top Tips for Online Giving
Visit:
https://www.blackbaud.co.uk/psychologyofonlinegiving
If you have any questions, please email:
solutions@blackbaud.co.uk
Or connect @BlackbaudEurope & @SandraLuther

More Related Content

Recently uploaded

20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.Sharon Liu
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesShyamsundar Das
 
Deep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - DatacampDeep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - DatacampVICTOR MAESTRE RAMIREZ
 
Growing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesGrowing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesSoftwareMill
 
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageSales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageDista
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdfMeon Technology
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfTobias Schneck
 
AI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human BeautyAI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human BeautyRaymond Okyere-Forson
 
Introduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntroduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntelliSource Technologies
 
How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?AmeliaSmith90
 
Enterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze IncEnterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze Incrobinwilliams8624
 
Top Software Development Trends in 2024
Top Software Development Trends in  2024Top Software Development Trends in  2024
Top Software Development Trends in 2024Mind IT Systems
 
Webinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptWebinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptkinjal48
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxAutus Cyber Tech
 
Generative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilGenerative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilVICTOR MAESTRE RAMIREZ
 
JS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIJS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIIvo Andreev
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Jaydeep Chhasatia
 
Why Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfWhy Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfBrain Inventory
 
OpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorOpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorShane Coughlan
 
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLBig Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLAlluxio, Inc.
 

Recently uploaded (20)

20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
20240319 Car Simulator Plan.pptx . Plan for a JavaScript Car Driving Simulator.
 
Watermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security ChallengesWatermarking in Source Code: Applications and Security Challenges
Watermarking in Source Code: Applications and Security Challenges
 
Deep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - DatacampDeep Learning for Images with PyTorch - Datacamp
Deep Learning for Images with PyTorch - Datacamp
 
Growing Oxen: channel operators and retries
Growing Oxen: channel operators and retriesGrowing Oxen: channel operators and retries
Growing Oxen: channel operators and retries
 
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales CoverageSales Territory Management: A Definitive Guide to Expand Sales Coverage
Sales Territory Management: A Definitive Guide to Expand Sales Coverage
 
online pdf editor software solutions.pdf
online pdf editor software solutions.pdfonline pdf editor software solutions.pdf
online pdf editor software solutions.pdf
 
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdfARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
ARM Talk @ Rejekts - Will ARM be the new Mainstream in our Data Centers_.pdf
 
AI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human BeautyAI Embracing Every Shade of Human Beauty
AI Embracing Every Shade of Human Beauty
 
Introduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptxIntroduction-to-Software-Development-Outsourcing.pptx
Introduction-to-Software-Development-Outsourcing.pptx
 
How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?How Does the Epitome of Spyware Differ from Other Malicious Software?
How Does the Epitome of Spyware Differ from Other Malicious Software?
 
Enterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze IncEnterprise Document Management System - Qualityze Inc
Enterprise Document Management System - Qualityze Inc
 
Top Software Development Trends in 2024
Top Software Development Trends in  2024Top Software Development Trends in  2024
Top Software Development Trends in 2024
 
Webinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.pptWebinar_050417_LeClair12345666777889.ppt
Webinar_050417_LeClair12345666777889.ppt
 
ERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptxERP For Electrical and Electronics manufecturing.pptx
ERP For Electrical and Electronics manufecturing.pptx
 
Generative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-CouncilGenerative AI for Cybersecurity - EC-Council
Generative AI for Cybersecurity - EC-Council
 
JS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AIJS-Experts - Cybersecurity for Generative AI
JS-Experts - Cybersecurity for Generative AI
 
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
Optimizing Business Potential: A Guide to Outsourcing Engineering Services in...
 
Why Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdfWhy Choose Brain Inventory For Ecommerce Development.pdf
Why Choose Brain Inventory For Ecommerce Development.pdf
 
OpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS CalculatorOpenChain Webinar: Universal CVSS Calculator
OpenChain Webinar: Universal CVSS Calculator
 
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/MLBig Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
Big Data Bellevue Meetup | Enhancing Python Data Loading in the Cloud for AI/ML
 

Update! 2013 Psychology of Online Giving with Examples!