2015 iof national convention blackbaud future of fundraising workshop
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2015 iof national convention blackbaud future of fundraising workshop
- 1. The Future of Fundraising Workshop with Sandra Luther Customer Success Manager – Blackbaud Europe
- 2. Viewpoints: - As a consumer - As a charity Tackling Technology Agenda
- 3. What does a donor look like? • What are their motivations / preferences? • How is this shifting / evolving?
- 4. Two thirds of the support received by charities comes from just 9% of the population. Source: CAF, Mind the Gap 2012
- 5. How do we give? Source: The Next Generation of Giving UK 2013
- 6. What recent campaigns have grabbed the headlines?
- 9. Consumer Attitudes to Giving: 4 key findings
- 10. Fundraising isn’t a true measure or value of passion and why I support or want to support 1
- 11. Giving is bigger and more emotionally meaningful than fundraising – Giving can include time, voice, energy and….money 2
- 12. Feedback and acknowledgement are almost nonexistent 3
- 13. When asked about the potential barriers to giving, 70% agreed that they would be more inclined to give if they knew how the money was directly helping - CAF, UK Giving 2014
- 14. There is no connection to community 4
- 16. How are we tackling the future of fundraising?
- 17. Are you available to potential donors 24/7/365? It’s now on their terms
- 19. Nearly half of emails are opened on smartphones and tablets—a 500% increase in four years!
- 20. ??% of online browsing is now done on mobile devices
- 21. 60% of online browsing is now done on mobile devices
- 22. How are you using your data?
- 24. £ £ £ Marketing Automation - Segment - Personalise - Engage
- 25. How are you accessing your data?
- 26. 31% of UK charities are using the cloud for CRM
- 27. Improved: Access Security Business Continuity Collaboration Cost
- 28. Power of the Crowd
- 33. Coming to the UK July 14th
- 34. The Social Swipe
- 35. Put donors in the driving seat – shape their involvement to match their giving preferences Ensure all fundraising is connected to mission delivery and impact – donors are now investors in your cause Leverage technology – predictive analytics, marketing automation, mobile technology, and the cloud will all allow better donor-centric strategies to succeed “Fail forward” Some Conclusions
Editor's Notes
- Who are your best donors today? Who is likely to be your best donors tomorrow? Research into the generational attitudes of giving in the UK Research into the understanding of donor motivations
- The definition of giving has changed Social/Slacktivist – Ice Bucket Challenge Ego Giving We live in a peer-to-peer world News, advice and Giving follows – is your organisation making the most of this? We demand transparency and accountability Beyond showing how much of your money goes to charity – you want to see where its going, how its helping, what you’ve helped accomplish This means fundraising needs to work more closely with operations
- Time and time again supporters report being left alone and having no idea whether their efforts made or are making a difference
- (https://www.cafonline.org/about-us/media-office/press-releases/2015/0704-uk-giving-2014.aspx)
- Supporters would like to gain a sense of others who are involved in the same Causes and Charities as themselves. This creates a sense of community and moving issues forward
- What percentage of your web traffic is from mobile devices?
- Litmus, one of the best sources for stats on Email marketing have produced a Jan 2015 update reviewing the current situation to previous years. This chart summarising their research shows the rise of mobile email marketing to the point that nearly half of emails are opened on smartphones and tablets—a 500% increase in four years! We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years. - https://litmus.com/blog/53-of-emails-opened-on-mobile-outlook-opens-decrease-33
- Google Prioritizes 'Mobile-Friendly' Sites in Search Results About 60 per cent of online browsing is now done on mobile devices, and Google is looking to clean up its search page and results to make that process neater and easier for users. - http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-mobilefriendly-pages-will-make-searches-on-phone-easier-but-mobilegeddon-could-hit-small-sites-10191885.html
- Google Prioritizes 'Mobile-Friendly' Sites in Search Results About 60 per cent of online browsing is now done on mobile devices, and Google is looking to clean up its search page and results to make that process neater and easier for users. - http://www.independent.co.uk/life-style/gadgets-and-tech/news/google-mobilefriendly-pages-will-make-searches-on-phone-easier-but-mobilegeddon-could-hit-small-sites-10191885.html
- As Facebook and Twitter have become infitrated with brand messaging and users have become disillusioned with the idea that broadcast communication makes them feel more connected to friends and family, people have turned to one-to-one or one-to-few communication forms.
- Cancer Research UK is to install contactless technology in four of its shop windows, enabling passersby to make a £2 donation to the charity by simply tapping their contactless card to a POS terminal placed on the other side of the glass. An interactive screen will also be installed that will react to donations by showing people the positive impact they are making. The Poppy Appeal – used NFC on money collection boxes HOPE4Children & Bliss – NFC wristbands for fundraisers
- Oxfam trialled NFC-enabled interactive posters, wristbands and collection tins in UK towns to let supporters make donations and see video content highlighting the charity’s work using their NFC phones. More about engagement through video – rather than a quick transaction.
- This is a cool Interactive Charity Donation Billboard, it’s called ‘The Social Swipe’ and it places a dual screen billboard at the centre of the equation, through the middle runs a credit card swipe reader, which instantly turns credit card donation swipes into synced video on the screens. It’s a cool way to get people to engage, to donate $2 to help people in need.