Who are you on the Web?Why your Web presence is importantSept. 30, 2011
Why worry?✤   Students, friends, prospective employers will Google you✤   You need to control your brand, your image
What does thistell you?
What does thistell you?To me: i ride a bike, don’t wear MellowJonny’s elitist gear, did RAGBRAI, likepigs, hey, that’s the...
Today:✤   Your brand/logo/pitch✤   LinkedIn✤   Facebook✤   Your own website✤   Twitter
First question:✤   Who are you? Who do you want to be?✤   Try it in six words✤   Try it in a sentence✤   In some instances...
The social media mullet:✤   LinkedIn is the business in the front✤   Facebook is the party in the back✤   Is Twitter the M...
LinkedIn✤   An online resume✤   Keep up with professional contacts✤   Network with groups✤   Search for jobs
Facebook✤   Have fun with friends✤   Share your work✤   Share your friends’ work✤   Track key sources✤   Send msgs to hard...
Consider...✤   A personal page and a professional one✤   A personal page and a “fan” page✤   Now “subscribers”✤   You can ...
Your own page✤   So you own your name as a URL? Check on name.com✤   You should buy it if you can - about $10 a year✤   If...
Why have your own site?✤   It should be a first-stop in search✤   Display your work✤   Display your resume✤   Blog/write ab...
Some examples✤   Melita Garza✤   Morgan Heim✤   Lisa Marshall✤   Luke Trautwein✤   Jordan Wirfs-Brock
Hosting✤   You could get it for free:    ✤   CU offers web hosting    ✤   wordpress.com or blogger.com    ✤   Dan S. knows...
CMS/design considerations✤   HTML pages you code yourself✤   Blog platforms such as Wordpress, blogger, etc.✤   Combo of t...
HTML/code it yourself✤   You can use basic text editor✤   More sophisticated editors:    ✤   Komodo Edit    ✤   Text Wrang...
Blogging platforms✤   Wordpress - the .com for free, the .org for hosted✤   Blogger - no longer hosted, via google✤   Mova...
Why i prefer Wordpress✤   Many, many free themes✤   Many, many plug-ins✤   Static pages are versitile✤   Large support com...
Frameworks✤   Requires some programming/coding experience✤   It’s a plug-in/component system with a CSS wrapped around it✤...
Also, the Twitter!✤   Great for following news, sports, celebs, specialty topics, experts✤   Real-time interactivity✤   It...
Twitter tools✤   Tweetdeck✤   Hootsuite✤   Twitter on iPhone or iPad
Potential hazardsYou can delete it, but it won’t go away...
Then there’s the Google+✤   Great for video conferencing, aka “hangout”✤   Can divide people into streams/circles (why Fac...
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Web Presence

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Presentation for University of Colorado Journalism & Mass Communication graduate students, Fall 2011

Published in: Career, Technology, Design
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  • Web Presence

    1. 1. Who are you on the Web?Why your Web presence is importantSept. 30, 2011
    2. 2. Why worry?✤ Students, friends, prospective employers will Google you✤ You need to control your brand, your image
    3. 3. What does thistell you?
    4. 4. What does thistell you?To me: i ride a bike, don’t wear MellowJonny’s elitist gear, did RAGBRAI, likepigs, hey, that’s the Dove she’s holding!
    5. 5. Today:✤ Your brand/logo/pitch✤ LinkedIn✤ Facebook✤ Your own website✤ Twitter
    6. 6. First question:✤ Who are you? Who do you want to be?✤ Try it in six words✤ Try it in a sentence✤ In some instances, you’ll want a story/narrative
    7. 7. The social media mullet:✤ LinkedIn is the business in the front✤ Facebook is the party in the back✤ Is Twitter the Mohawk?
    8. 8. LinkedIn✤ An online resume✤ Keep up with professional contacts✤ Network with groups✤ Search for jobs
    9. 9. Facebook✤ Have fun with friends✤ Share your work✤ Share your friends’ work✤ Track key sources✤ Send msgs to hard-to-reach sources
    10. 10. Consider...✤ A personal page and a professional one✤ A personal page and a “fan” page✤ Now “subscribers”✤ You can filter who sees what you post✤ It’s complicated✤ Anything you do online is public
    11. 11. Your own page✤ So you own your name as a URL? Check on name.com✤ You should buy it if you can - about $10 a year✤ If not, you need to find an alternative - middle initial, a spin on it
    12. 12. Why have your own site?✤ It should be a first-stop in search✤ Display your work✤ Display your resume✤ Blog/write about your passion
    13. 13. Some examples✤ Melita Garza✤ Morgan Heim✤ Lisa Marshall✤ Luke Trautwein✤ Jordan Wirfs-Brock
    14. 14. Hosting✤ You could get it for free: ✤ CU offers web hosting ✤ wordpress.com or blogger.com ✤ Dan S. knows of sites✤ You could pay: ✤ more versatility, room, control
    15. 15. CMS/design considerations✤ HTML pages you code yourself✤ Blog platforms such as Wordpress, blogger, etc.✤ Combo of the two✤ Frameworks such as Drupal, Django, Rails
    16. 16. HTML/code it yourself✤ You can use basic text editor✤ More sophisticated editors: ✤ Komodo Edit ✤ Text Wrangler ✤ Xcode on Mac✤ Other software: ✤ Adobe’s Dreamweaver
    17. 17. Blogging platforms✤ Wordpress - the .com for free, the .org for hosted✤ Blogger - no longer hosted, via google✤ Movable type✤ Typepad
    18. 18. Why i prefer Wordpress✤ Many, many free themes✤ Many, many plug-ins✤ Static pages are versitile✤ Large support community✤ You can be as basic or as complex as you like✤ Based on PHP
    19. 19. Frameworks✤ Requires some programming/coding experience✤ It’s a plug-in/component system with a CSS wrapped around it✤ Examples: ✤ Ruby on Rails ✤ Drupal (PHP) ✤ Django (Python)
    20. 20. Also, the Twitter!✤ Great for following news, sports, celebs, specialty topics, experts✤ Real-time interactivity✤ It’s about building community✤ Good for promoting your work and that of others✤ Tracking sources✤ Tracking trends✤ Breaking news
    21. 21. Twitter tools✤ Tweetdeck✤ Hootsuite✤ Twitter on iPhone or iPad
    22. 22. Potential hazardsYou can delete it, but it won’t go away...
    23. 23. Then there’s the Google+✤ Great for video conferencing, aka “hangout”✤ Can divide people into streams/circles (why Facebook recently changed)✤ But maybe this is all too much...

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