Web Presence
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Web Presence

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Presentation for University of Colorado Journalism & Mass Communication graduate students, Fall 2011

Presentation for University of Colorado Journalism & Mass Communication graduate students, Fall 2011

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Web Presence Web Presence Presentation Transcript

  • Who are you on the Web?Why your Web presence is importantSept. 30, 2011
  • Why worry?✤ Students, friends, prospective employers will Google you✤ You need to control your brand, your image
  • What does thistell you?
  • What does thistell you?To me: i ride a bike, don’t wear MellowJonny’s elitist gear, did RAGBRAI, likepigs, hey, that’s the Dove she’s holding!
  • Today:✤ Your brand/logo/pitch✤ LinkedIn✤ Facebook✤ Your own website✤ Twitter
  • First question:✤ Who are you? Who do you want to be?✤ Try it in six words✤ Try it in a sentence✤ In some instances, you’ll want a story/narrative
  • The social media mullet:✤ LinkedIn is the business in the front✤ Facebook is the party in the back✤ Is Twitter the Mohawk?
  • LinkedIn✤ An online resume✤ Keep up with professional contacts✤ Network with groups✤ Search for jobs
  • Facebook✤ Have fun with friends✤ Share your work✤ Share your friends’ work✤ Track key sources✤ Send msgs to hard-to-reach sources
  • Consider...✤ A personal page and a professional one✤ A personal page and a “fan” page✤ Now “subscribers”✤ You can filter who sees what you post✤ It’s complicated✤ Anything you do online is public
  • Your own page✤ So you own your name as a URL? Check on name.com✤ You should buy it if you can - about $10 a year✤ If not, you need to find an alternative - middle initial, a spin on it
  • Why have your own site?✤ It should be a first-stop in search✤ Display your work✤ Display your resume✤ Blog/write about your passion
  • Some examples✤ Melita Garza✤ Morgan Heim✤ Lisa Marshall✤ Luke Trautwein✤ Jordan Wirfs-Brock
  • Hosting✤ You could get it for free: ✤ CU offers web hosting ✤ wordpress.com or blogger.com ✤ Dan S. knows of sites✤ You could pay: ✤ more versatility, room, control
  • CMS/design considerations✤ HTML pages you code yourself✤ Blog platforms such as Wordpress, blogger, etc.✤ Combo of the two✤ Frameworks such as Drupal, Django, Rails
  • HTML/code it yourself✤ You can use basic text editor✤ More sophisticated editors: ✤ Komodo Edit ✤ Text Wrangler ✤ Xcode on Mac✤ Other software: ✤ Adobe’s Dreamweaver
  • Blogging platforms✤ Wordpress - the .com for free, the .org for hosted✤ Blogger - no longer hosted, via google✤ Movable type✤ Typepad
  • Why i prefer Wordpress✤ Many, many free themes✤ Many, many plug-ins✤ Static pages are versitile✤ Large support community✤ You can be as basic or as complex as you like✤ Based on PHP
  • Frameworks✤ Requires some programming/coding experience✤ It’s a plug-in/component system with a CSS wrapped around it✤ Examples: ✤ Ruby on Rails ✤ Drupal (PHP) ✤ Django (Python)
  • Also, the Twitter!✤ Great for following news, sports, celebs, specialty topics, experts✤ Real-time interactivity✤ It’s about building community✤ Good for promoting your work and that of others✤ Tracking sources✤ Tracking trends✤ Breaking news
  • Twitter tools✤ Tweetdeck✤ Hootsuite✤ Twitter on iPhone or iPad
  • Potential hazardsYou can delete it, but it won’t go away...
  • Then there’s the Google+✤ Great for video conferencing, aka “hangout”✤ Can divide people into streams/circles (why Facebook recently changed)✤ But maybe this is all too much...