Social Media Essentials -- Facebook            Sandra Fernandez         Manager of Public Relations &          Social Medi...
Facebook Facts•   Facebook has 610,736,920 MEMBER PROFILES.    Thats one for every ELEVEN people on the planet.•   More th...
Facebook Facts•   EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000    messages, update 95,000 statuses, write 80,000 wall ...
Facebook Facts•   Zynga, Facebook’s biggest app developer, has 19 games that    attract 275 MILLION users a month, sabotag...
Facebook Facts•   AMERICANS make up 24% of users, followed by    Indonesians (6%), Brits (5%), and Turks (4%).•   Brands w...
Fill Out Your Profile   Profile  Edit Profile   Hometown   Languages   About Me     REMINDER: use Keywords!   Profi...
Fill Out Your Profile   Featured people     Family     Friends   Education & Work         At least current job      ...
Username   www.facebook.com/username   Restrictions on “Fan” Page   Look for your name   Permanent
Personal Profile Page – Get Acquainted   Personal Profile vs “Fan” Page/Business Page   Edit Profile   Personal info ...
ActivityCustomize – Activity       Change your photo banner
Personal Profile Page – Get Acquainted   Share       Status           Tag       Question       Photo       Link    ...
Personal Profile Page – Get Acquainted   Wall   Info   Notes   Friends       You May Know   Family   Add badge to y...
Personal Profile Page – Maintenance   Share       Status       Question       Photo       Link       Video   Target...
ActivityShare – Activity   Post a status update, include one tag.
“Fan” Page – Setup   Edit Page   Your Settings       Page Visibility       Default Landing Tab       Posting Ability
“Fan” Page – Setup   Basic Information       Category & Subcategory       About       Description       General Infor...
“Fan” Page – Setup   Profile Pic       Thumbnail   Featured   Marketing       Get a Badge       Add a Like Box to yo...
“Fan” Page – Setup   Manage Admins   Apps       FBML Landing Pages   Insights   Deals – check-ins
“Fan” Page – Maintenance   Use Facebook as Page                         Use Facebook as Page                           Vi...
“Fan” Page – Maintenance   Target Your Updates                     Use Facebook as Page                        View notif...
“Fan” Page – Maintenance   Events       Create an event       Send to your fans   Comment   Like
The top-10 reasons why consumers follow acompany on Facebook1.   40% want to receive discounts and promotions2.   37% want...
The top-10 reasons why consumers follow acompany on Facebook6.    30% want to get updates and information on      future s...
Examples of Great Facebook “Fan” Pages   Best Buy: www.facebook.com/bestbuy   Dell: www.facebook.com/dell   Doritos: ww...
Promote Facebook on other sites   Add personal profile badge to your site   Get a “Fan” Page Badge   Add a “Fan” Page L...
Newsfeed       Most Recent        Subcategories        Lists        Edit Options        Doesn’t show everything     ...
Messages & Events       Messages           Messages           Updates       Events           Upcoming Events        ...
ActivityMessage – Activity           Send a message.
Friends       Build your network       Friend requests        Not now        Hidden requests       Find Friends     ...
ActivityFriends – Activity             Search for a friend           Send a “friend” request
Other       Groups        Create a group       Apps        Beware the zombies and vampires!       Chat        Online...
Other       Notifications        Friend requests        Messages        Activity       Account Settings        Downl...
Other       Privacy Settings        Customize your settings       Build Your Network        Friends        Pages    ...
ActivityPrivacy – Activity           Update your settings.
Other       Places        Mobile Check-ins       Third-Party Tools        HootSuite        TweetDeck        Seesmic
Metrics       Create goals and measure your success       “Fan” Page Insights         Users         Interactions     ...
Tips   Your page/wall should have content relevant to how you    make your living   Use Keywords   Create Facebook stra...
Tips       Publish on the weekend       The four best times for higher engagement rates among        followers are at 4 ...
Tips       Tag         Photos         Updates       Notes        Pull in your blog       Questions:        Keep you...
Where to find me   www.SandraSays.com   www.twitter.com/sandrasays   www.facebook.com/sandrasays   www.linkedin.com/in...
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Social Media Essentials -- Facebook

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Social Media Essentials -- Facebook

  1. 1. Social Media Essentials -- Facebook Sandra Fernandez Manager of Public Relations & Social Media Administrator Houston Public Library
  2. 2. Facebook Facts• Facebook has 610,736,920 MEMBER PROFILES. Thats one for every ELEVEN people on the planet.• More than half—51 percent—of Americans age 12 and older are using Facebook.• Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  3. 3. Facebook Facts• EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.• 65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.• Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  4. 4. Facebook Facts• Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)• Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.• Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  5. 5. Facebook Facts• AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4%).• Brands with the MOST fans on Facebook: Coca- Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  6. 6. Fill Out Your Profile Profile  Edit Profile Hometown Languages About Me  REMINDER: use Keywords! Profile Pic  Not as formal as LinkedIn  Show your personality  Keep within your business standards  Thumbnail
  7. 7. Fill Out Your Profile Featured people  Family  Friends Education & Work  At least current job  At least college where you graduated/obtained degree Philosophy Arts & Entertainment Sports Activities & Interests Contact Information
  8. 8. Username www.facebook.com/username Restrictions on “Fan” Page Look for your name Permanent
  9. 9. Personal Profile Page – Get Acquainted Personal Profile vs “Fan” Page/Business Page Edit Profile Personal info Facebook Photo Banner
  10. 10. ActivityCustomize – Activity Change your photo banner
  11. 11. Personal Profile Page – Get Acquainted Share  Status  Tag  Question  Photo  Link  Video
  12. 12. Personal Profile Page – Get Acquainted Wall Info Notes Friends  You May Know Family Add badge to your site
  13. 13. Personal Profile Page – Maintenance Share  Status  Question  Photo  Link  Video Target your updates
  14. 14. ActivityShare – Activity Post a status update, include one tag.
  15. 15. “Fan” Page – Setup Edit Page Your Settings  Page Visibility  Default Landing Tab  Posting Ability
  16. 16. “Fan” Page – Setup Basic Information  Category & Subcategory  About  Description  General Information  Email  Phone  Website
  17. 17. “Fan” Page – Setup Profile Pic  Thumbnail Featured Marketing  Get a Badge  Add a Like Box to your Website  Create an Alias  Send an Update
  18. 18. “Fan” Page – Setup Manage Admins Apps  FBML Landing Pages Insights Deals – check-ins
  19. 19. “Fan” Page – Maintenance Use Facebook as Page Use Facebook as Page View notifications View notifications Share Status Tag Share Question  Status Photo  Tag Link Video  Question  Photo  Link  Video
  20. 20. “Fan” Page – Maintenance Target Your Updates Use Facebook as Page View notifications Info Share Status Tag Photos Question  Upload photos Photo  Use Simple Uploader Link Video  Organize Photos  Edit Album  Edit Photos  Tag Photos
  21. 21. “Fan” Page – Maintenance Events  Create an event  Send to your fans Comment Like
  22. 22. The top-10 reasons why consumers follow acompany on Facebook1. 40% want to receive discounts and promotions2. 37% want to show support for the brand/company3. 36% hope (want) to get free samples, a coupon (a.k.a. freebies)4. 34% want to stay informed about the activities of the company5. 33% want to get updates on future products Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company
  23. 23. The top-10 reasons why consumers follow acompany on Facebook6. 30% want to get updates and information on future sales7. 27% like to get fun and entertainment out of it8. 25% want to get access to exclusive content9. 22% mentioned they were referred by someone to follow this brand/company10. 21% want just to learn more about the company Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company
  24. 24. Examples of Great Facebook “Fan” Pages Best Buy: www.facebook.com/bestbuy Dell: www.facebook.com/dell Doritos: www.facebook.com/doritos iTunes: www.facebook.com/iTunes Jones Soda: www.facebook.com/iTunes Kaplan SAT & ACT Prep: www.facebook.com/KaplanSAT McDonald’s: www.facebook.com/McDonalds Porsche: www.facebook.com/porsche Skittles: www.facebook.com/skittles Vitamin Water: www.facebook.com/vitaminwater Zappos: www.facebook.com/zappos
  25. 25. Promote Facebook on other sites Add personal profile badge to your site Get a “Fan” Page Badge Add a “Fan” Page Like Box to your Website
  26. 26. Newsfeed Most Recent  Subcategories  Lists  Edit Options  Doesn’t show everything Top news Hide
  27. 27. Messages & Events Messages  Messages  Updates Events  Upcoming Events  RSVP  Remove this Event  Friends Events  Birthdays  Create an event  Invite your friends
  28. 28. ActivityMessage – Activity Send a message.
  29. 29. Friends Build your network Friend requests  Not now  Hidden requests Find Friends Invite Friends People You May Know Edit Friends Lists Search Friends Contacts
  30. 30. ActivityFriends – Activity Search for a friend Send a “friend” request
  31. 31. Other Groups  Create a group Apps  Beware the zombies and vampires! Chat  Online vs offline
  32. 32. Other Notifications  Friend requests  Messages  Activity Account Settings  Download Your Information  Join a Network  Notifications
  33. 33. Other Privacy Settings  Customize your settings Build Your Network  Friends  Pages  Groups
  34. 34. ActivityPrivacy – Activity Update your settings.
  35. 35. Other Places  Mobile Check-ins Third-Party Tools  HootSuite  TweetDeck  Seesmic
  36. 36. Metrics Create goals and measure your success “Fan” Page Insights  Users  Interactions  Demographics  Activity  External Referrers  Media Consumption Link shorteners  HootSuite  Bit.ly
  37. 37. Tips Your page/wall should have content relevant to how you make your living Use Keywords Create Facebook strategies and policies Comment Share Don’t automate your posts
  38. 38. Tips Publish on the weekend The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m. Write simply and plainly Watch Your Post Frequency and Timing Listen  Facebook Search
  39. 39. Tips Tag  Photos  Updates Notes  Pull in your blog Questions:  Keep your answer choices to three or less. Promotions Guidelines: http:// www.facebook.com/promotions_guidelines.php
  40. 40. Where to find me www.SandraSays.com www.twitter.com/sandrasays www.facebook.com/sandrasays www.linkedin.com/in/sandrafernandez sandra@sandrasays.com

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