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Social Media Essentials -- Facebook

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  • 1. Social Media Essentials -- Facebook Sandra Fernandez Manager of Public Relations & Social Media Administrator Houston Public Library
  • 2. Facebook Facts• Facebook has 610,736,920 MEMBER PROFILES. Thats one for every ELEVEN people on the planet.• More than half—51 percent—of Americans age 12 and older are using Facebook.• Based on page views and users, Facebook is the NO. 2 site in the U.S., behind Google and ahead of YouTube and Yahoo.• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  • 3. Facebook Facts• EVERY 60 SECONDS ON FACEBOOK, USERS send 230,000 messages, update 95,000 statuses, write 80,000 wall posts, tag 65,000 photos, share 50,000 links—and affirm or disparage them all with half a million comments.• 65% of surveyed teens admit to being “FRIENDS” with their PARENTS though 16% said it was a precondition for joining the site. More than 38% of teens have ignored a friend request from Mom or Dad.• Each month, the average user creates 90 pieces of content and spends 6 hours, 2 minutes ,and 59 seconds on the site.• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  • 4. Facebook Facts• Zynga, Facebook’s biggest app developer, has 19 games that attract 275 MILLION users a month, sabotaging about a kajillion hours of productivity. (Damn you, CityVille!)• Analysts estimate that Facebook pulled in $1.86 BILLION in advertising in 2010. That’s expected to grow 118% this year, to $4 billion.• Facebook takes a 30% cut of all revenue generated through its virtual currency, Facebook Credits. Virtual goods for sale on the site make up an estimated $835 MILLION market.• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  • 5. Facebook Facts• AMERICANS make up 24% of users, followed by Indonesians (6%), Brits (5%), and Turks (4%).• Brands with the MOST fans on Facebook: Coca- Cola (21.6 million),Starbucks (19 million), Oreo (16.2 million), Disney (15.6 million), and Red Bull (14.7 million).• SOURCES: http://www.fastcompany.com/magazine/154/numerology-the-business-of-facebook.html & http://prdaily.com/Main/Articles/7826.aspx
  • 6. Fill Out Your Profile Profile  Edit Profile Hometown Languages About Me  REMINDER: use Keywords! Profile Pic  Not as formal as LinkedIn  Show your personality  Keep within your business standards  Thumbnail
  • 7. Fill Out Your Profile Featured people  Family  Friends Education & Work  At least current job  At least college where you graduated/obtained degree Philosophy Arts & Entertainment Sports Activities & Interests Contact Information
  • 8. Username www.facebook.com/username Restrictions on “Fan” Page Look for your name Permanent
  • 9. Personal Profile Page – Get Acquainted Personal Profile vs “Fan” Page/Business Page Edit Profile Personal info Facebook Photo Banner
  • 10. ActivityCustomize – Activity Change your photo banner
  • 11. Personal Profile Page – Get Acquainted Share  Status  Tag  Question  Photo  Link  Video
  • 12. Personal Profile Page – Get Acquainted Wall Info Notes Friends  You May Know Family Add badge to your site
  • 13. Personal Profile Page – Maintenance Share  Status  Question  Photo  Link  Video Target your updates
  • 14. ActivityShare – Activity Post a status update, include one tag.
  • 15. “Fan” Page – Setup Edit Page Your Settings  Page Visibility  Default Landing Tab  Posting Ability
  • 16. “Fan” Page – Setup Basic Information  Category & Subcategory  About  Description  General Information  Email  Phone  Website
  • 17. “Fan” Page – Setup Profile Pic  Thumbnail Featured Marketing  Get a Badge  Add a Like Box to your Website  Create an Alias  Send an Update
  • 18. “Fan” Page – Setup Manage Admins Apps  FBML Landing Pages Insights Deals – check-ins
  • 19. “Fan” Page – Maintenance Use Facebook as Page Use Facebook as Page View notifications View notifications Share Status Tag Share Question  Status Photo  Tag Link Video  Question  Photo  Link  Video
  • 20. “Fan” Page – Maintenance Target Your Updates Use Facebook as Page View notifications Info Share Status Tag Photos Question  Upload photos Photo  Use Simple Uploader Link Video  Organize Photos  Edit Album  Edit Photos  Tag Photos
  • 21. “Fan” Page – Maintenance Events  Create an event  Send to your fans Comment Like
  • 22. The top-10 reasons why consumers follow acompany on Facebook1. 40% want to receive discounts and promotions2. 37% want to show support for the brand/company3. 36% hope (want) to get free samples, a coupon (a.k.a. freebies)4. 34% want to stay informed about the activities of the company5. 33% want to get updates on future products Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company
  • 23. The top-10 reasons why consumers follow acompany on Facebook6. 30% want to get updates and information on future sales7. 27% like to get fun and entertainment out of it8. 25% want to get access to exclusive content9. 22% mentioned they were referred by someone to follow this brand/company10. 21% want just to learn more about the company Source: http://socialmediatoday.com/ralphpaglia/260439/top-10-reasons-why-consumers-following-company
  • 24. Examples of Great Facebook “Fan” Pages Best Buy: www.facebook.com/bestbuy Dell: www.facebook.com/dell Doritos: www.facebook.com/doritos iTunes: www.facebook.com/iTunes Jones Soda: www.facebook.com/iTunes Kaplan SAT & ACT Prep: www.facebook.com/KaplanSAT McDonald’s: www.facebook.com/McDonalds Porsche: www.facebook.com/porsche Skittles: www.facebook.com/skittles Vitamin Water: www.facebook.com/vitaminwater Zappos: www.facebook.com/zappos
  • 25. Promote Facebook on other sites Add personal profile badge to your site Get a “Fan” Page Badge Add a “Fan” Page Like Box to your Website
  • 26. Newsfeed Most Recent  Subcategories  Lists  Edit Options  Doesn’t show everything Top news Hide
  • 27. Messages & Events Messages  Messages  Updates Events  Upcoming Events  RSVP  Remove this Event  Friends Events  Birthdays  Create an event  Invite your friends
  • 28. ActivityMessage – Activity Send a message.
  • 29. Friends Build your network Friend requests  Not now  Hidden requests Find Friends Invite Friends People You May Know Edit Friends Lists Search Friends Contacts
  • 30. ActivityFriends – Activity Search for a friend Send a “friend” request
  • 31. Other Groups  Create a group Apps  Beware the zombies and vampires! Chat  Online vs offline
  • 32. Other Notifications  Friend requests  Messages  Activity Account Settings  Download Your Information  Join a Network  Notifications
  • 33. Other Privacy Settings  Customize your settings Build Your Network  Friends  Pages  Groups
  • 34. ActivityPrivacy – Activity Update your settings.
  • 35. Other Places  Mobile Check-ins Third-Party Tools  HootSuite  TweetDeck  Seesmic
  • 36. Metrics Create goals and measure your success “Fan” Page Insights  Users  Interactions  Demographics  Activity  External Referrers  Media Consumption Link shorteners  HootSuite  Bit.ly
  • 37. Tips Your page/wall should have content relevant to how you make your living Use Keywords Create Facebook strategies and policies Comment Share Don’t automate your posts
  • 38. Tips Publish on the weekend The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 11 p.m., and 5 p.m. Write simply and plainly Watch Your Post Frequency and Timing Listen  Facebook Search
  • 39. Tips Tag  Photos  Updates Notes  Pull in your blog Questions:  Keep your answer choices to three or less. Promotions Guidelines: http:// www.facebook.com/promotions_guidelines.php
  • 40. Where to find me www.SandraSays.com www.twitter.com/sandrasays www.facebook.com/sandrasays www.linkedin.com/in/sandrafernandez sandra@sandrasays.com

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