Find a Twitter Chat: http://bit.ly/findtwitterchats
TweetChat -- http://tweetchat.com/
Learn to “speak” measurement
Things you start measuring today, for FREE (or little money) + your time
# of Followers/Fans/Subscribers
# of posts/tweets/updates
Comments on your blog or your FB page and responses on Twitter
# of mentions, # of retweets, # of conversations
Traffic to your blog – visits NOT hits
Links to your site or social media channel
Clickthroughs on the links you share with your networks
Know your score
Klout -- klout.com
TweetReach -- tweetreach.com
Twitter Grader -- twitter.grader.com
Don’t automate your posts
Schedule advanced updates
Publish on the weekend
The four best times for higher engagement rates among followers are at 4 a.m., 7 a.m., 5 p.m., and 11 p.m.
Write simply and plainly
Use a real voice – not “press release” speak
Watch Your Post Frequency and Timing
The tool isn’t what’s important, what’s important is how you use it.
Be aware of what you’re trying to do. It’s important to have a goal when approaching these tools.
Be aware of your limitations. Social media can be time intensive, and most of us have limited resources, so don’t try to do everything at once.
Get everyone on the same page.
If you begin engaging your audiences, then be prepared to start receiving complaints, suggestions and questions via those new channels, whether that’s your intent or not.
You will need to have public relations or community relations, information technology, and your organization’s customer service department all aware of the activities, and have made decisions on how you’re going to handle inquiries before you receive them.