Facebook & EdgeRank

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An introduction to Facebook's EdgeRank algorithm, how it affects which of your fans you actually reach with your Facebook Page updates. This was prepared for a brief Lunch & Learn session for the Houston Chapter of Latinos in Tech Innovation and Social Media (LATISM)

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Facebook & EdgeRank

  1. 1. Facebook & EdgeRankPresented by:Sandra Fernandez@sandrasays#latismhou
  2. 2. @sandrasays #latismhouWords to know Timeline News Feed Friend Fan Updates
  3. 3. @sandrasays #latismhouEdgeRank What is it and why you should care Recent changes Reach  In January 2012 it was 17%  September 2012 major changes, now estimated 12% Engagement
  4. 4. @sandrasays #latismhouWhat affects EdgeRank Affinity – how “friendly” are you with that Page’s content? Weight – how popular is the post/content? Time Decay – how recent is the content?
  5. 5. @sandrasays #latismhouEdgeRank FormulaSource: http://www.copyblogger.com/state-of-facebook-marketing/
  6. 6. @sandrasays #latismhouEdgeRank Changes – ReachSource: http://edgerankchecker.com/blog/2012/11/did-photos-lose-news- feed-dominance-on-facebook/
  7. 7. @sandrasays #latismhouEdgeRank Changes – EngagementSource: http://edgerankchecker.com/blog/2012/11/did-photos-lose-news- feed-dominance-on-facebook/
  8. 8. @sandrasays #latismhouFacebook InsightsSource: http://www.copyblogger.com/state-of-facebook-marketing/
  9. 9. @sandrasays #latismhouTips & Tricks Images get more engagement, text has more reach Make sure you’re using a variety, different types of posts. Experiment with how often you post & the times of the day that get the best results Publish updates (and types of posts) that encourage interaction Ask users to share
  10. 10. @sandrasays #latismhouContact MeSandra Fernandezsandra@latism.orgTwitter: @sandrasaysLATISM Houston blog: hou.latism.org

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