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Raffles International Institute

Raffles International Institute
Mongolia
Interior Design Depratment
Creativity and Concept Development Module.

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  • POR FAVOR ESTA PROPUESTA DE NEGOCIO, ESCRIBA EN MI ESPALDA ID si está interesado.
    ------------------------------------

    Feliz mes nuevo abundante de noviembre,

    Hola.

    ¿Cómo estás hoy?
    Espero que estés bien y que todo está bien con usted? gracias God.My nombre es jenifer PETERSON. (estoy buscando una buena relación y además que tenga propuesta de negocios con usted) si lo desea. por favor, escríbeme mensaje a mi buzón de correo electrónico
    Thanks,>

    jeniferpeterson1 en / yh / dt / cum
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    PLEASE THIS BUSINESS PROPOSAL, WRITE ON MY ID BACK IF INTERESTED.
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    Happy abundant new month of November,

    Hello.

    how are you today?
    I hope you are fine and all is well with you ? thank God.My name is JENIFER PETERSON .(i am looking for a good relationship and also to have business proposal with you )if you want. please write me message to my email box
    THANKS,>

    jeniferpeterson1 at / yh / dt / cum
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    Raffles Institute_creativity&concept development_01 Raffles Institute_creativity&concept development_01 Presentation Transcript

    • Raffles International InstituteCreativity & Concept developmentMArch. Dipl.-Ing. Arch.Interior Design Lecturer IDSandra DRASKOVIC October 12© Draskovic 2012RAFFLES October 2012
    • DESIGN is a road or astrategic approach in order toachieve a uniqueexpectation/goal.DESIGN is a creative processwhich fosters futureinnovations, easier, nicer,smarter, improved way ofliving.DESIGN has evolved from anarrow discipline dealing withthe form and function ofproducts into a major newapproach to developingbusiness models. Whenpeople talk about innovationsin this decade, they reallymean design. October 12© Draskovic 2012
    • DESIGN is a skill that combine many ingredients into tasteful, tasty, visuallyappealing, innovative and unusual meal October 12© Draskovic 2012
    • Raffles International InstituteDESIGN IS IN THINGS WE October 12© Draskovic 2012
    • Raffles International InstituteDESIGN IS
    • Raffles International InstituteDESIGN IS SPACE WHERE WE
    • Raffles International InstituteDESIGN IS MAGAZINES WE
    • Raffles International Institute PROCESS DESIGN PROCESS: 1.LINEAR start point – end point “one size fits” all solution cause and effect content solution brief requirements design needs process product CAUSE CONTENT EXPECTED EFFECT October 12© Draskovic 2012
    • Raffles International Institute PROCESS DESIGN PROCESS: 2. NON-LINEAR conscious + unconscious out of box experiment abstract + lateral thinking extraordinary solution analysis Information mind research mapping brief design requirements solution needs concept rethinking development brief innovation October 12© Draskovic 2012
    • Raffles International Institute PROCESS DESIGN PROCESS: 3. CREATIVE THINKING using left and right side of the brain: strategic planning and creative visionSTRATEGIC CREATIVE PLANNING VISION October 12© Draskovic 2012
    • Raffles International Institute BRIEF BRIEF: PRELIMINARY BRIEF: “Sandra can you design for me a “fancy” place to invite friend for weekends.” IN-DEPTH BRIEF: 1. Functional needs 2. Scope of project 3. Complexity of stakeholders 4. Aesthetic requirements 5. Preliminary cost estimation / budget 6. Information about space/time/human needs 7. Environmental impact 8. Professional relationship between client(s) and designer, lines of communications and decisions 9. Recourses 10.Constraints etc October 12© Draskovic 2012
    • Raffles International Institute ANALYSIS Face-to-face discussions PRELIMINARY Actions to understand clients needs Chit-chat brief toward in-depth BRIEF written brief document Proposed design solutions/options PRELIMINARY to help client to determinate requirements and scope of project. DESIGN Formulate the brief as detailed unambiguous, precise written document IN-DEPTH Edit, distil, understand and define in BRIEF detail brief as starting point document. Summarizing and gathering all relevant information and aspects Prioritize the project objectives DESIGN Take risks, experiment, solve PROCESS puzzles, combine, expand … October 12© Draskovic 2012
    • Raffles International Institute INFORMATION1. Objectives and Goals2. Budget and Schedule Preliminary cost estimation3. Target users Private client or corporate client4. Project Scope5. Available Materials and recourses6. Overall Style7. Definite “Do Nots” and constraints8. Relationship and lines of communication & decisions October 12© Draskovic 2012
    • Raffles International Institute DEVELOPMENT … DESIGN SOLUTION DESIGN AS FLUID overcome barriers or 06 STEP-BY-STEP blocks for creating new PROCESS 05 ideas, enlarge vision 04 03 LOOKING FOR 02 BEST SOLUTION 01 EVOLUTION FINAL BRIEF OF CONCEPT Understanding needs and creative process October 12© Draskovic 2012
    • Raffles International Institute DEVELOPMENT NINE DOTS PUZZLE Goal is to link all dots using straight lines or less without lifting the pen. October 12© Draskovic 2012
    • Raffles International Institute DEVELOPMENT NINE DOTS PUZZLE REMOVING BOUNDARIES!!!!!!! TRY TO SEE WHAT NOBODY HAS SEEN OR THOUGHT!!!!! October 12© Draskovic 2012
    • Raffles International Institute DEVELOPMENT INFORMATION ANALYSISABSTRACTION VISUALIATION MIND MAPPINGDESIGN THROUGH DESIGN THROUGHTHOUGHTS SKETCHES-Gathering information BRAINSTORMING Sketching ideas--Identify issues, foreseen Developing conceptproblems (ergonomic, spatial, aesthetic,-Understanding thoughts ABSTRACT IDEAS effective, details, connections)--Analyzing information Generating spatial and-Transferring information physical solutions-into idea / key words IDEA INTO CONCEPT Formal fully resolved-Developing ideas drawings--Inspiration within / out Formal models--Mind mapping GENERATE CONCEPT-Brainstorming INTO SOLUTION-Rethinking brief / ideas October 12© Draskovic 2012
    • Raffles International Institute MIND MAPPING
    • Raffles International Institute BRAINSTORMING
    • Raffles International Institute ABSTRACT THINKINGPABLO PICASSO
    • Raffles International Institute ABSTRACT THINKING KAZIMIR MALEVICH PIET MONDRIANPABLO PICASSO
    • Raffles International Institute LAYERS OF ABSTRACTION1. Higher Abstraction CONCEPTUALIZATIONLess Details (envisioning)Conceptualization deals with pure abstraction by“initiated” with the “conceptual idea” asthe basic generator of design.2. Form Generationis among the first translation of FORM GENERATIONthe concept. In most cases, form generation is a (schematic)simultaneous component of idea generation.3. Middle AbstractionEstablishment and the Significance of DetailsTranslated into measurable drawings.Connectedness between structure, function, FUNCTION-STRUCTUREtechniques and the 3D form are fixed within theplans, sections, spatial program, structuralsystems, lighting and ventilation, circulation, etc.4. Less Abstraction TECHNOLOGY FORMDetailing INTERFACEThe inter-relationships are fixed into detailedcontract documents which will serve as the guide DOCUMENTATION(the blueprints) during the implementation.5. No AbstractionImplementation of Details IMPLEMENTATIONThe actual construction (construction)
    • Raffles International Institute DRAWING AS TOOL1. ANALYZE THE BRIEF / SPACE 1. QUICK SKETCHES 2. DIAGRAMS 3. SCHEMES 2. EXPRESSING IDEA DIAGRAMS, SKETCHES … 1. ORTHOGRAPHIC SKETCHES 3. DEVELOPING CONCEPT 2. PERSPECTIVE SKETCHES SKETCHES, PROPOSALS 1. PLAN 4. RECORD WHAT IS ALREADY 2. SECTION FORMULATED – FORMAL DRAWINGS 3. ELEVATION COMPUTER SKILLS / STANDARDS 4. DETAIL DRAWING LEVEL OF DETAILS LESS DETAILS MIDDLE DETAILS FULLY ACCURACY
    • Raffles International Institute DRAWING AS EXPRESSION / TOOLABSTRACT ASPECTS AND SPATIAL / PHYSICALTHINKING STAKEHOLDERS THINKING Political movements SketchesLateral thinking Phenomenology ASAP ModelsMind mapping Philosophy DrawingsNon-linear thinking Theory of design SchemesExperiment Art, music, theatre, movies 3D perspectiveInnovation Global movements Prioritizingbrainstorming Technology PUTTING IDEAS INTO FORMS / FROM THOUGHTS TO PAPER PHYSICAL SOLUTION
    • Raffles International Institute DRAWING AS EXPRESSION / TOOL
    • Raffles International Institute DIAGRAM AS TOOL
    • Raffles International Institute DRAWING AS EXPRESSION / TOOL
    • Raffles International Institute DRAWING AS EXPRESSION / TOOL
    • Raffles International Institute HOMEWORKPRELIMINARY BRIEF“Design storage cupboard for young designer” A.Raw information from client EXPECTED DESIGNAssessment details, scope of work, objectives “CONTENT”Understanding needs/ requirementsCLIENT B. EXTRAORDINARYCollecting information to determinate profile DESIGNObserving, conscious / unconscious thoughts / associations “DELIGHTED”Face-to-face meetingResearchForms to fillBRIEFCarefully gathering information into in-depth briefFormulate and recognize various described points, aspectsSearch for inspiration, innovation withinConstraints are good, positive force!!!
    • Raffles International Institute HOMEWORK