GTA Presentation

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Presentation to accompany written proposal for Grand Theft Auto franchise. Presentation for Kevin Sandler's Entertainment Industries class at Arizona State University. Document for educational purposes only.

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GTA Presentation

  1. 1. FMS 482 March 3, 2011 GRAND THEFT AUTO  FRANCHISE PRESENTATION
  2. 2. Only the sinful survive. Warner Bros. Pictures presents Gerard Butler    Benicio Del Toro    Olivia Wilde     Chris 'Ludacris' Bridges    Teresa Palmer    Michael Imperioli A Silver Pictures Production
  3. 3. In the press... "...It’s my pleasure to guide new audiences through the corrupt, sexy, and dangerous world of Liberty City. Just like the game did when it first appeared in 1997, we plan on breaking new ground and turning some heads."  - Guy Ritchie, director "Rockstar [Games] has developed incredibly complex stories to pair with their state of the art graphics, and we want to maintain that superior quality when translating the game onto the big screen." - Alan F. Horn  President, Warner Bros. Pictures
  4. 4. DIRECTE D BY Guy Ritch ie                   Snatch                      $10 Million Budget                      $30 Million Gross                      Ritchie Won Empire Award for Best                           British Director                    Sherlock Holmes                      $90 Million Budget                      $64.2 Million Opening Weekend U.S                      Grossed $518,419,489 Worldwide                      Grossed $209,019,489 US                      2 Oscar Nominations
  5. 5. PRODUCED BY Joel Silver <ul><ul><li>The Matrix Trilogy </li></ul></ul><ul><ul><ul><li>$456 Million Gross </li></ul></ul></ul><ul><ul><li>Die Hard  </li></ul></ul><ul><ul><ul><li>$28 Million Budget, $137 Million Worldwide Gross </li></ul></ul></ul><ul><ul><li>Lethal Weapon Franchise </li></ul></ul><ul><ul><li>V for Vendetta  </li></ul></ul><ul><ul><ul><li>$54 Million Budget, Grossed $123 Million Worldwide, $25.6 Million Opening Weekend </li></ul></ul></ul><ul><ul><li>Predator </li></ul></ul><ul><ul><li>The Book of Eli </li></ul></ul><ul><ul><li>Unknown </li></ul></ul><ul><ul><li>Swordfish </li></ul></ul><ul><ul><li>Rock n Rolla </li></ul></ul><ul><ul><li>Kiss Kiss Bang Bang </li></ul></ul>
  6. 6. CAST Claude Catalina 8-Ball Joey Leone Tony Cipriani Salvatore Leone Maria Leone Kenji Gerard Butler Olivia Wilde Chris 'Ludacris' Bridges Stephen Graham Michael Imperioli Benicio Del Toro Teresa Palmer Ken Watanabe
  7. 7. Gerard Butler is Claude - Protagonist - Known for strong action roles - Appeals to men due to previous roles - Sex appeal for women - Prior experience with director Recent Film:  - 300 Budget at $65M  -Opening weekend of $70.9M -Total gross of $457M World Wide
  8. 8. Olivia Wilde is Catalina - Female Antagonist - Expanding list of film roles - Strong, sexy - Popular with men and women
  9. 9. Benicio Del Toro is Leone - Antagonist - Believable for the character - Ethnic appearance - Prior experience with director Recent Films: Traffic Budgeted at $48M Gross $204M World wide Sin City $40M Budget  Gross $99M world wide
  10. 10. Chris Bridges is 8-Ball - Supporting Role - Was very successful in similar roles - Contributor on soundtrack - Opportunity to expand audience Recent Films:  - Crash Budget of $6.5M  while grossing $55M  Crash won the Academy Award for Best Picture
  11. 11. Teresa Palmer is Maria -Rising starlet -Sexy, charismatic, scene-stealer -Low Quote 
  12. 12. Michael Imperioli is Tony Stephen Graham is Joey - English Actor with Italian appearance - Has portrayed gangsters before - On HBO's Boardwalk Empire - Likely recognizable to target demo - Famous for portrayal on  HBO's Sopranos
  13. 13. Plot Synopsis <ul><ul><li>Catalina betrays Claude by shooting him after a succesful robbery the two conduct at Liberty City Bank. </li></ul></ul><ul><ul><li>Claude is arrested, yet breaks out with fellow convict 8-Ball after a gangland attack on the prison van. </li></ul></ul><ul><ul><li>Claude helps 8-Ball steal a car and drives him to safety at his hideout. As thanks, 8-Ball sets Claude up with a meeting with Liberty City's most powerful mob boss, Salvatore Leone. </li></ul></ul><ul><ul><li>Before he is allowed a sit-down with Leone, Claude must perform two tasks for Leone associates: killing a Leone nemesis and cleanly disposing of the body. </li></ul></ul><ul><ul><li>During Claude's sit-down with Leone, Leone claims Yakuza crimelord Kenji Kasen is responsible for Catalina's betrayal. Intrigued by Claude, Leone asks for him to drive his daughter Maria home as an act of good faith. </li></ul></ul>
  14. 14.               Plot Synopsis Continued <ul><ul><li>Claude and Maria fall passionately in love during their encounter, in which Claude reveals he must seek out Kenji to discover why Catalina betrayed him. </li></ul></ul><ul><ul><li>Claude sneaks his way up Kenji's gang by killing Yakuza adversaries until he is finally granted a sitdown with Kenji. </li></ul></ul><ul><ul><li>Kenji provides proof of Catalina's betrayal, not because of him, but Leone himself. </li></ul></ul><ul><ul><li>In Claude's attempt to confront Leone, he is ambushed by the Italian gang forcing him to brutally slay anyone in his path. </li></ul></ul><ul><ul><li>Claude's reunion with Leone reveals he is in league with Catalina and has given her Maria as bait upon prior knowledge of Claude's intention to kill him. </li></ul></ul><ul><ul><li>Claude savegely kills Leone regardless in an attempt to rescue Maria from Catalina's clutches. </li></ul></ul><ul><ul><li>With the assistance of the Yakuza, Claude is able to overcome Catalina and rescue Maria. The two of them drive off in a sports car into the great unknown. </li></ul></ul>
  15. 15. Traditional Marketing  <ul><ul><li>Poster </li></ul></ul><ul><ul><li>Events </li></ul></ul><ul><ul><li>Television </li></ul></ul><ul><ul><li>Video Game </li></ul></ul><ul><ul><li>Club Event </li></ul></ul><ul><ul><li>Print </li></ul></ul><ul><ul><li>Music </li></ul></ul><ul><ul><li>Product Tie-ins  </li></ul></ul>
  16. 16. Non-Traditional Marketing <ul><ul><li>Facebook Game </li></ul></ul><ul><ul><li>Twitter </li></ul></ul><ul><ul><li>Make Your Own Poster </li></ul></ul><ul><ul><li>Scavenger Hunt </li></ul></ul><ul><ul><li>Mobile App </li></ul></ul><ul><ul><li>Text Service </li></ul></ul><ul><ul><li>Billboards in the Game </li></ul></ul><ul><ul><li>[email_address] </li></ul></ul>
  17. 17. <ul><ul><li>Automobile items </li></ul></ul><ul><ul><li>Products mirroring theme of vice and sin </li></ul></ul><ul><ul><li>Marketed to key demographics (18-35) </li></ul></ul>MERCHANDISED PRODUCTS
  18. 18. POSTER
  19. 19. MOVIE TRAILER

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