Wasssup 9/9
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Wasssup 9/9

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Wasssup 9/9 Wasssup 9/9 Presentation Transcript

  • Wasssup? 9/9
  • Capture Everything. Share Everything.
  • Modern life. Onion style. “We have about 2400 pictures of the cigarette failing out of his hand from 14 different angles.”
  • Funny Animal = Viral. Squirrel Crasher: Amazing holiday snap goes photoshop viral ends up in The Sun & on BBC News.
  • What do you think?
  • Narrative + Choice. Interactive narrative gives knife crime advert personal, & deeper, engagement online
  • 16 comments 100 Review Everything. American Apparelʼs site even gathers reviews for brown tees and turquoise pants!
  • Ratings > Price Halfords using ADVOCACY more prominently than FREE.
  • Social Data Capture.
  • Tagging = Community UO Flickr pool grabs tagged images of people wearing their clothes. An online, real life, showcase.
  • Listen. Now.
  • Listen in to chatter. Twitter has provided a platform for brands to engage directly with their customers in real time.
  • Together Real-time. Nike host live debate with friends old and new on Facebook.
  • Virtual real-life.
  • Connect with Fanbase Poults holds a competition on twitter for his fans to play a round with him on Xbox Live.
  • Virtual lives. Same trendy. Adidas sells branded clothing for your avatar on Xbox using online currencies earned in games.
  • Creating new revenue. Britneyʼs Facebook gifts cost $2 a pop!
  • Trending Places
  • status + location + gaming @NYC = hot right now! Foursquare: a GeoTagged status game creates powerful trends
  • live reviews. local promotion. A media channel where business/brands engage and reward through localised real time coupons etc
  • Virtual meets Physical. in-phone browsers target reviews and venues so you can find/see the right place to go
  • local info & value AR apps can offer very targeted offers, and also extend digital profiles.
  • Local.
  • Local information. Community sourced. EveryBlock uses contextually tagged and sourced data to create very local news sites.
  • Local problems. Community fixed. Lewisham Council offers locals the chance to upload problems & see when they are fixed
  • Local life. Interesting content. Small local stories can be told and shared. Brands can bring areas to life.
  • Capture Everything. Share Everything. What do you think?: choice & reviews Social Data Capture: create content to be captured Listen. Now: by listening brands in real time, Virtual real-life: creating better fan(data)bases Trending places: communities & opportunities Local: in your neighbourhood.