American Apparelʼs site even gathers reviews for brown tees and turquoise pants!
Ratings > Price
Halfords using ADVOCACY more prominently than FREE.
Social Data Capture.
Tagging = Community
UO Flickr pool grabs tagged images of people wearing their clothes. An online, real life, showcase.
Listen in to chatter.
Twitter has provided a platform for brands to engage directly with their customers in real time.
Nike host live debate with friends old and new on Facebook.
Connect with Fanbase
Poults holds a competition on twitter for his fans to play a round with him on Xbox Live.
Virtual lives. Same trendy.
Adidas sells branded clothing for your avatar on Xbox using online currencies earned in games.
Creating new revenue.
Britneyʼs Facebook gifts cost $2 a pop!
status + location + gaming @NYC = hot right now!
Foursquare: a GeoTagged status game creates powerful trends
live reviews. local promotion.
A media channel where business/brands engage and reward through localised real time coupons etc
Virtual meets Physical.
in-phone browsers target reviews and venues so you can ﬁnd/see the right place to go
local info & value
AR apps can offer very targeted offers, and also extend digital proﬁles.
Local information. Community sourced.
EveryBlock uses contextually tagged and sourced data to create very local news sites.
Local problems. Community ﬁxed.
Lewisham Council offers locals the chance to upload problems & see when they are ﬁxed
Local life. Interesting content.
Small local stories can be told and shared. Brands can bring areas to life.
Capture Everything. Share Everything.
What do you think?: choice & reviews
Social Data Capture: create content to be captured
Listen. Now: by listening brands in real time,
Virtual real-life: creating better fan(data)bases
Trending places: communities & opportunities
Local: in your neighbourhood.