Leadership 2010

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Social medicine and medical students

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  • Generational shift…Every generation shift has changes, none more so now because it is advancing technology that is associated with
  • IE 6
    Work with what you have…we had to…
    Things have changed
    My Commadore 64 with 8MB of memory and floppy disks just does not cut it anymore!!
  • THANKFULLY - we have mobile technology top get around most of these problems
    Technological advancements
    iPhone - now with multi-tasking
    iPad - Revolutionary
    Useful for - collation, interpretation, education, iteration
    Ultrasound, Heart sound interpretation
  • Sub sub sub specialisation
  • Below the line
    Average to excellent – Service delivery, monotonous accuracy
    Clinic Creators – GP and specialists
    Department leaders, managers, administrators (The Dark Side) – The Clinical Leaders
    Academics, researchers and thinkers – The Nerds
    But that’s not why you are here…you are the
    Visionaries: a visionary can also be a person with a clear, distinctive and specific (in some details) vision of the future, usually connected with advances in technology, social or political arrangements
  • What type of leader are you…medical education needs
    You are at the forefront of development
  • Learn to question
  • USING THE ENVIRONMENT
    To survive in the jungle we must adapt
    With the exponential growth in technological awareness and availability and the explosion of social software, so a unique opportunity arises to deliver even more education through multimedia
    Listen to the sounds of the jungle
    Watch, learn, re-watch, iterate...
    Remember the ABC of digital medicine - Airway Breathing Camera
    There is always a unique learning experience around every corner...not just for you, your peers and your supervisors...but there to be shared with the world
    This has led to the birth of the TED talks and organisations such as Academic Earth
    TED Talks - TECHNOLOGY, ENTERTAINMENT, DESIGN
    Not for profit organisation
    Amazing speakers on unique ideas worth spreading
    Academic Earth - Online degrees and video courses from leading universities
    Including Medicine and Healthcare
    Watch the lecture, download the podcast, share with friends, read the transcript
    Grade the course
    From Universities such as Stanford, Yale, Harvard, NYU, Oxford, MIT
    Education is the GIFT - that just keeps GIVING
  • hospitals appear to be getting on board...
    They have chosen to use the simplest and most mainstream social software platforms...
    In the US at least
    http://ebennett.org/hsnl/
    US hospital online presence
    Ed Bennett has analysed the hospital social media strategies for keeping the public informed and interacting with the staff and public using social media
  • UNDERSTAND THE RISK
    MINIMIZE YOUR RISK
    Hospitals, physicians, and healthcare providers face new challenges that accompany the use of social media to network and communicate.
    Leads to a redefining of boundaries
    Patients may request to become friends on Facebook/twitter etc
    Patients then may have access to personal information and may be associated with inadvertent breach of confidentiality
    Lying down on the job...Seven UK doctors and nurses were suspended from their hospital after administrators discovered they had posted pictures on Facebook of themselves pretending to sleep on trolleys, in baths and on the helipad as part of the online craze, the Lying Down Game
    http://www.nejmjobs.org/career-resources/social-media-and-physicians.aspx
    http://www.medicalobserver.com.au/news/protecting-your-online-reputation
  • UNDERSTAND THE RISK to MINIMIZE YOUR RISK
    Egosurf to determine what information Google already has on you...you will be surprised! This will allow you to track down sources with unwanted information
    AFL footy players get a 2 week training session in managing the media...maybe medical students and physicians should as well...
    Aim to maximise the benefit of education delivery, and minimise the risk of social media exposure
    Having a defined online persona and determine the details you release
    Managing your persona can enhance the ability to define the boundaries between social and professional social medicine practices
    Remember that there are great ways to have a positive identifiable online persona - without having to befriend EVERYBODY, post Sexing messages, play STUPID games etc etc
    If you are going to be an idiot OFFLINE...you will probably be an idiot ONLINE
  • Understanding is half the battle...
    Your personal and professional persona’s had the same battle BEFORE social media came along...dating patients, sexually inappropriate behaviour etc etc
    Very much like everyday life - you are building a reputation, contacts and respect from peers..not patients
    Applying the same principles to your professional online presence will be of great benefit.
    because of the explosion in social media awareness, a partial/incomplete/poorly managed online presence will lead to WEEDS growing in your garden - very soon it will become overgrown and deifficult to manage...understand the context is the KEY
  • Take Home Message:
    Social Media is here to stay - at least for the short term
    As more businesses get involved, so the technology will be improved, the infrastructure will develop at pace and you will be rewarded with more time efficient learning strategies.
    Stretch your mind and your capabilities to beyond the classroom walls and into the jungle of social media - it is a walk well worth taking
    Get involved:
    Test your knowledge with the MCQ Exams
    Review your social standing
    Get LinkedIn
    Join me on some networks
    MESSAGE:
    Keep Safe – animals bite – know your enemy
    Don’t run
    Don’t be overwhelmed
    Beware the snake in the grass
    Embrace social medicine – it has lots of advantages
    Get involved in the conversation – tame the animals, grow trees, expand the jungle, live green, participate
    Social media is here to stay
  • Get in touch...
  • Leadership 2010

    1. 1. Problem Generational Shift –Tolerance Shift  Socratic Method  Pimping Method Technological advancements Dinosaurs Sub Sub Sub Specialization Information decay Dynamic vs static, ageing,
    2. 2. Generational Shift
    3. 3. Technology
    4. 4. Why the problem? By 2020… New technical information will doubles every 72 hours 50% of what you know in first year will be out of date by third year 5.6 billion Internet searches will be done every month 100 trillion bits per second will travel down one strand of optic fiber.
    5. 5. You have to engage with them • By the End of a traditional Lecture the Students will remember: • 10% of the facts • 25% of the concepts
    6. 6. Mobile Technology Information Delivery
    7. 7. The top 10 jobs in 2020 …didn’t exist in 2010. Predictions by Forbes Magazine • Gene Screener • Quarantine Enforcer • Drowned City Specialist • Teleport Specialist The population of virtual worlds like Second Life …will be larger than that of Canada.
    8. 8. Information Decay
    9. 9. • 47 million laptops were sold worldwide last year • 600,000 iPhone 4 were sold in 27 hours • By 2025, a $1000 laptop will exceed the capabilities of the human brain • By 2049, it will exceed the capability of the human race
    10. 10. Service Delivery Clinic Creators Department Heads Academics Administrators Visionaries
    11. 11. Leadership is like beauty… hard to define, but you know it when you see it
    12. 12. Enrichment
    13. 13. Hospitals Online 280 YouTube Channels 382 FaceBook Pages 470 Twitter Accounts 82 Blogs
    14. 14. Pitfalls in Social Medicine Redefine boundaries Patients requesting to become friends Inadvertent breach of confidentiality You are what you tweet Lying down on the job... Understand the Risk to Minimise the risk http://www.nejmjobs.org/career-resources/social-media-and-physicians.aspx http://www.medicalobserver.com.au/news/protecting-your-online-reputation
    15. 15. Tips andTricks Egosurf Review your privacy settings Define boundaries between social and professional medicine Risk/benefit analysis If you are an idiot OFFLINE, chances are you will be an idiot ONLINE
    16. 16. Manage your Social Medicine Garden Manicure your online persona
    17. 17. My Advice  Social media is here to stay (for now)  Take advantage of its great educational offerings  Passive: Understand/watch/listen/observe  Active:Tag/blog/like/stumble/annotate  Social bookmarking  Social and professional networking
    18. 18. Build your reputation Network Start Early Be responsible Make use of the resources  LinkedIn  Facebook  VisualCV
    19. 19. sandnsurf Mike Cadogan lifeinthefastlane.com

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