Clark D. Sanford Career Portfolio Highlights Farmington Hills, Michigan January 2009 [email_address] www.linkedin.com/in/clarkdsanford

Clark D. Sanford - Founder The Sanford Consulting Group LLC., President, 2005 – 2009 Towns – Sanford Advertising and Communications, Partner 2007 – 2009 General Motors Corporation, 1989 – 2005 Marketing (GMC Truck & The GM Card) Human Resources Carnegie Mellon University, 1985 - 1989 Diversity Recruiting and Student Counseling Academy of Oak Park School Board – 2008-2009 Board Secretary Chair – Community Relations Member – Budget & Finance Churchill Estates Homeowners Association – 1996 – 2009 Farmington Hills, Michigan President 2002-2009 Vice President 1996 - 2002 Youngstown State University, B.S. in Business Admin. 1984 Youngstown, Ohio

The Sanford Consulting Group LLC., President, 2005 – 2009

Towns – Sanford Advertising and Communications, Partner

2007 – 2009

General Motors Corporation, 1989 – 2005

Marketing (GMC Truck & The GM Card)

Human Resources

Carnegie Mellon University, 1985 - 1989

Diversity Recruiting and Student Counseling

Academy of Oak Park School Board – 2008-2009

Board Secretary

Chair – Community Relations

Member – Budget & Finance

Churchill Estates Homeowners Association – 1996 – 2009 Farmington Hills, Michigan

President 2002-2009

Vice President 1996 - 2002

Youngstown State University, B.S. in Business Admin. 1984

Youngstown, Ohio

History The Sanford Consulting Group was founded in 2005 and specializes in two primary areas. We provide production services for the film and television industry, including transportation management, location scouting consultation and media based product integration. The firm also has a significant expertise in brand development, strategic & experiential marketing, business planning and sponsorship/promotions.

The Sanford Consulting Group was founded in 2005 and specializes in two primary areas.

We provide production services for the film and television industry, including transportation management, location scouting consultation and media based product integration.

The firm also has a significant expertise in brand development, strategic & experiential marketing, business planning and sponsorship/promotions.

Business Philosophy Our approach is based on thorough research and market analysis. We deliver value, innovative thinking and realistic solutions. Our clients are diverse; primarily small to mid-size businesses looking for tangible opportunities to grow their businesses.

Our approach is based on thorough research and market analysis. We deliver value, innovative thinking and realistic solutions. Our clients are diverse; primarily small to mid-size businesses looking for tangible opportunities to grow their businesses.

MISSION The Sanford Consulting Group, partners with clients to provide film and television production planning and comprehensive marketing services. We add value to our customers' operations through the use of customized consulting, analysis, and measurement services using a participative team approach and delivering the highest quality service and expertise.

The Sanford Consulting Group, partners with clients to provide film and television production planning and comprehensive marketing services. We add value to our customers' operations through the use of customized consulting, analysis, and measurement services using a participative team approach and delivering the highest quality service and expertise.

What We Do SCG services include: Assessment Analysis Strategic Planning Coordination Implementation Measurement

SCG services include:

Assessment

Analysis

Strategic Planning

Coordination

Implementation

Measurement

A Comprehensive Approach The SCG utilizes a comprehensive marketing and planning approach to address client issues. Comprehensive Research Analysis Strategic Planning Implementation & Measurement

In Brief Analyze Your company's situation Assess the industry, company and competitors Perform SWOT analysis Evaluate internal and external expectations Plan Marketing Promotions Product/service integration Measurement Options Present effective marketing initiatives based in reality and fiscal viability Implement Deliver against stated objectives Facilitate change Deliver on time and on budget

Analyze

Your company's situation

Assess the industry, company and competitors

Perform SWOT analysis

Evaluate internal and external expectations

Plan

Marketing

Promotions

Product/service integration

Measurement

Options

Present effective marketing initiatives based in reality and fiscal viability

Implement

Deliver against stated objectives

Facilitate change

Deliver on time and on budget

Services Marketing Consulting Branding Advertising Email Marketing Direct Mail Media Planning Sales Management Internal Marketing Website Content Strategic Planning Marketing Plans Situation Analysis Experiential Plans Unique Selling Proposition Sales and Marketing Market Research Service Businesses Contractors Law Firms Accounting Firms Insurance Services Consulting Firms Dental Practices Technology Firms Start ups Product Businesses Product Marketing Distributors and Wholesalers Industrial Service Providers Non-Profit Organizations Client Categories

Marketing

Consulting

Branding

Advertising

Email Marketing

Direct Mail

Media Planning

Sales Management

Internal Marketing

Website Content

Strategic Planning

Marketing Plans

Situation Analysis

Experiential Plans

Unique Selling Proposition

Sales and Marketing

Market Research

Service Businesses

Contractors

Law Firms

Accounting Firms

Insurance Services

Consulting Firms

Dental Practices

Technology Firms

Start ups

Product Businesses

Product Marketing

Distributors and Wholesalers

Industrial Service Providers

Non-Profit Organizations

Project Summaries

Coordinated logistics for the Director, Camera Technician and Location Assistant. Served as liaison between the crew and GM Delta Township Plant Communications Staff. Managed the documentation of “extras” involved with the location shoot. Provided unit line-producer with a portfolio of “behind the scenes” location photos to document the shoot. October-November 2008 Location Consultant - Detroit & Lansing, Michigan “The Day The Earth Stood Still” (Feature Film)

Coordinated logistics for the Director, Camera Technician and Location Assistant.

Served as liaison between the crew and GM Delta Township Plant Communications Staff.

Managed the documentation of “extras” involved with the location shoot.

Provided unit line-producer with a portfolio of “behind the scenes” location photos to document the shoot.

November 2008 Vehicle Acquisition & Fleet Management “Virgin on Bourbon Street” (Feature Film) - Detroit, Michigan The Sanford Consulting Group, LLC served as the agency of record for on-site management of picture cars from GM and Chrysler valued at $400,000. In addition, conducted vehicle inspections to insure the proper use of vehicles and mileage limits. Managed the acquisition a of 40’ 2005 Fleetwood Expedition Diesel RV for use in primary scenes valued at $115,000.

The Sanford Consulting Group, LLC served as the agency of record for on-site management of picture cars from GM and Chrysler valued at $400,000.

In addition, conducted vehicle inspections to insure the proper use of vehicles and mileage limits.

Managed the acquisition a of 40’ 2005 Fleetwood Expedition Diesel RV for use in primary scenes valued at $115,000.

Detroit Festival of Speed and Style In 2007 and 2008 served as marketing strategist, business advisor and sales consultant, to Marvin Towns Jr., President, Midwest International Concours d’ Elegance. Tasked to work with a small team to rebrand and reposition the highly successful Concours d’ Elegance at Cranbrook, premier classic car show, held in Bloomfield Hills, Michigan.

In 2007 and 2008 served as marketing strategist, business advisor and sales consultant, to Marvin Towns Jr., President, Midwest International Concours d’ Elegance.

Tasked to work with a small team to rebrand and reposition the highly successful Concours d’ Elegance at Cranbrook, premier classic car show, held in Bloomfield Hills, Michigan.

Detroit Festival of Speed and Style Changes included: Renaming - “The Detroit Festival of Speed and Style” patterned in-part after the Goodwood Festival of Speed in England moved to Campus Martius Park, downtown Detroit, Michigan added muscle cars, hot rods, low riders, concept cars, custom motorcycles and vintage race cars. expanded sponsor base strategic alliances with other Detroit based entities free admission. 15,000 attended

Changes included:

Renaming - “The Detroit Festival of Speed and Style”

patterned in-part after the Goodwood Festival of Speed in England

moved to Campus Martius Park, downtown Detroit, Michigan

added muscle cars, hot rods, low riders, concept cars, custom motorcycles and vintage race cars.

expanded sponsor base

strategic alliances with other Detroit based entities

free admission.

15,000 attended

Detroit Festival of Speed and Style

2008 Detroit Festival of Speed and Style Smart Car – Race Edition Best In Show Red Bull TNT Ramp-to-Ramp

2007 Detroit Festival of Speed and Style Super Car Row Custom Bikes from Great American Chopper Muscle Cars Vintage Cunningham Race Car

Real Times Media 2007-2008 SCG was retained from September 2007 to February 2008 to support the planning and implementation of several projects including: Restructuring of Real Times Media field staff Revision of the job description for field staff Planning and implementation of the new Chicago Defender website Management of server upgrade supporting 3 newspaper websites Planning manager for The Michigan Chronicle 2007 “Women of Excellence” event Developed website sales training module for The Michigan Chronicle sales staff Million Pound Challenge event execution.

SCG was retained from September 2007 to February 2008 to support the planning and implementation of several projects including:

Restructuring of Real Times Media field staff

Revision of the job description for field staff

Planning and implementation of the new Chicago Defender website

Management of server upgrade supporting 3 newspaper websites

Planning manager for The Michigan Chronicle 2007 “Women of Excellence” event

Developed website sales training module for The Michigan Chronicle sales staff

Million Pound Challenge event execution.

City of Southfield, MI XL Tailgate Party-2006 Hired by primary contractor Midwest International, Marvin Towns, Jr. President as an event coordinator/planner. Presented event as an indoor community tailgate party. The event was designed for residents of Southfield, MI to watch NFL Superbowl XL (February 5, 2006) at the Southfield Pavilion. Elements included (3) 10’ x 6’ projection screens to view the game (3) 52” wide screen televisions for video games Free refreshments Door prizes Music Commemorative event photo Over 400 attended The event was family friendly, fun and enjoyed by all that attended.

Hired by primary contractor Midwest International, Marvin Towns, Jr. President as an event coordinator/planner.

Presented event as an indoor community tailgate party.

The event was designed for residents of Southfield, MI to watch NFL Superbowl XL (February 5, 2006) at the Southfield Pavilion.

Elements included

(3) 10’ x 6’ projection screens to view the game

(3) 52” wide screen televisions for video games

Free refreshments

Door prizes

Music

Commemorative event photo

Over 400 attended

The event was family friendly, fun and enjoyed by all that attended.

City of Southfield XL Tailgate Party-2006 Southfield Pavilion Event Floor Plan Promotional Newspaper Advertisement

Superbowl XL Detroit People Mover Project December 2005 The Sanford Consulting Group, LLC was contracted by Ronald J. Makino, President, Makino Wilkinson Naming Rights Sponsorship (MWNRS) to secure advertising revenue and sponsorship for all Detroit People Mover properties during January and February 2006 Train wraps Station domination Track support wraps Track banners Train wraps purchased by the Cadillac Motor Car Division of General Motors

December 2005

The Sanford Consulting Group, LLC was contracted by Ronald J. Makino, President, Makino Wilkinson Naming Rights Sponsorship (MWNRS) to secure advertising revenue and sponsorship for all Detroit People Mover properties during January and February 2006

Train wraps

Station domination

Track support wraps

Track banners

Train wraps purchased by the Cadillac Motor Car Division of General Motors

Superbowl XL Detroit People Mover Project 2.9 miles of track encompassing Downtown Detroit’s most popular destinations Each DPM Train provides more than 1500 Square Feet of Exterior Advertising Space - w/roof = 2,500 Sq. Ft.

2.9 miles of track encompassing Downtown Detroit’s most popular destinations

Each DPM Train provides more than 1500 Square

Feet of Exterior Advertising Space - w/roof = 2,500 Sq. Ft.

GMC Pro-Tour Experiential marketing platform for GMC trucks 1999 – 2005 Annual consumer reach 2,800,000 at events Averaged 23 home and garden consumer trade shows each year in approximately 23 different cities. Six display properties 3,600 sq. ft. 9 vehicles displayed at each show Supporting brands OnStar Bose XM Satellite Radio Averaged 4 test drives per season Lowe’s Home Improvement Center partnership in conjunction with GM Fleet and Commercial

Experiential marketing platform for GMC trucks

1999 – 2005

Annual consumer reach 2,800,000 at events

Averaged 23 home and garden consumer trade shows each year in approximately 23 different cities.

Six display properties

3,600 sq. ft.

9 vehicles displayed at each show

Supporting brands

OnStar

Bose

XM Satellite Radio

Averaged 4 test drives per season

Lowe’s Home Improvement Center partnership in conjunction with GM Fleet and Commercial

GMC Pro-Tour Interactive consumer product demonstration 3,600 sq. ft. consumer trade show product display Truck and SUV test drive Phoenix, Arizona

2003 Better Homes and Gardens / GMC Promotional Tour The Tour - “Better Homes & Gardens Experience” GMC partnered with Meredith Corp.’s Better Homes & Gardens. Visited fairs and festivals in10 markets mid-July through late September . 42-foot Better Homes & Gardens Experience modular trailer pulled by a GMC medium duty truck The rig unfolded into a 5,000-sq.-ft. footprint serving up a main stage summer-flavored seminars and demos a high performance kitchen with cooking lessons a gardening area, and a custom work section for do-it-yourselfers gift bags with information, samples, and special offers distributed More than 81 million eyeball impressions, 71 million media impressions, and 250,000 direct consumer interactions later, Meredith’s event machine is recharged and ready for more. “We can spend to talk to consumers, but we’d rather spend to talk with them,” says Clark Sanford, brand promotion manager with tour partner GMC.

The Tour - “Better Homes & Gardens Experience”

GMC partnered with Meredith Corp.’s Better Homes & Gardens.

Visited fairs and festivals in10 markets mid-July through late September .

42-foot Better Homes & Gardens Experience modular trailer pulled by a GMC medium duty truck

The rig unfolded into a 5,000-sq.-ft. footprint serving up a main stage

summer-flavored seminars and demos

a high performance kitchen with cooking lessons

a gardening area, and a custom work section for do-it-yourselfers

gift bags with information, samples, and special offers distributed

More than 81 million eyeball impressions, 71 million media impressions, and 250,000 direct consumer interactions later, Meredith’s event machine is recharged and ready for more. “We can spend to talk to consumers, but we’d rather spend to talk with them,” says Clark Sanford, brand promotion manager with tour partner GMC.

2003 Better Homes and Gardens / GMC Promotional Tour

Better Homes and Gardens / GMC Promotional Tour MAGAZINE EVENTS: GOING BEYOND PRINT MEDIA BUYS Monday, October 27, 2003 THE OPPORTUNITY Magazine-produced events represent an interesting opportunity for marketers. Many publications have strong equity among consumers from years of intimate reader relationships and can provide a platform to connect with specific demographics that your company might not have. “These programs allow marketers to reach consumers they may have to spend more money on to go after on their own,” says Clark Sanford, brand promotion manager with General Motors’ GMC unit. “We can spend to talk to consumers, but we’d rather spend to talk with them.”

GMC Yukon XL Denali Presented to Muhammad Ali, Former Heavy Weight Boxing Champion September 2002

GMC Product Demo “This Old House” Cast August 2002 Product demonstration included the GMC Envoy XUV, Sierra, Savana and Yukon XL

GMC Sponsors The Tom Joyner Morning Show The TJMS The number one African-American radio show in the U.S. The show airs live weekdays, from 5:00 AM – 9:00 AM (CT), on 104 affiliate ABC Radio Network stations in the U.S. Five million unique listeners per week Target Demographics Average Age - 40 Primarily African-American Average HHI - $45,000 M/F – 43%/57% Married – 40% Average # of people in HH – 3.3 Children in HH – 1.2 At least some college - 53% Tom Joyner Morning Radio Show Statistics* 93% of listeners stick with the brands they like 48% are extremely/very likely to purchase a product recommended on the show *Yankelovich, August 2000 * *Yankelovich Partners, Inc., 2000 ABC Radio Networks Brand Equity Study

The TJMS

The number one African-American radio show in the U.S.

The show airs live weekdays, from 5:00 AM – 9:00 AM (CT), on 104 affiliate ABC Radio Network stations in the U.S.

Five million unique listeners per week

Target Demographics

Average Age - 40

Primarily African-American

Average HHI - $45,000

M/F – 43%/57%

Married – 40%

Average # of people in HH – 3.3

Children in HH – 1.2

At least some college - 53%

Tom Joyner Morning Radio Show Statistics*

93% of listeners stick with the brands they like

48% are extremely/very likely to purchase a product recommended on the show *Yankelovich, August 2000

* *Yankelovich Partners, Inc., 2000 ABC Radio Networks Brand Equity Study

GMC Sponsors The Tom Joyner Morning Show Partnership period 2002 CY Sky Show Sponsorship 30 live broadcasts with on site display/support “ Your Vote Counts: Pass It On” Real Fathers Real Men Sponsorship” Weekly cash award New GMC Envoy to the Real Father Real Man of the Year Tom Joyner as a spokesperson for GMC Donation to the Tom Joyner Foundation $200,000 in November live on air at the Sky Show in Atlanta VIP Reception for influential residents in the Atlanta metropolitan Select market media buy

Partnership period 2002 CY

Sky Show Sponsorship

30 live broadcasts with on site display/support

“ Your Vote Counts: Pass It On”

Real Fathers Real Men Sponsorship”

Weekly cash award

New GMC Envoy to the Real Father Real Man of the Year

Tom Joyner as a spokesperson for GMC

Donation to the Tom Joyner Foundation

$200,000 in November live on air at the Sky Show in Atlanta

VIP Reception for influential residents in the Atlanta metropolitan

Select market media buy

Tom Joyner Morning Show – Foundation Check Delivered 2002 * GENEROUS GIFT FOR BLACK STUDENTS: Radio personality Tom Joyner (2nd, l), host of the Tom Joyner Morning Show, displays a check given to his Tom Joyner Foundation by officials on behalf of General Motors (GM) and its Pontiac-GMC division during a recent taping of Joyner's radio show in Atlanta. The $200,000 GM donation, the single-largest contribution given to the foundation in 2002, will support Black students attending historically Black colleges and universities. Presenting the check in the above left photo are Clark Sanford (top left photo - far left ), GMC Brand Promotional manager ; Vivian Pickard, director of GM Corporate Relations; and Ronte Smith, regional sales manager of GM's Southeast Region. COPYRIGHT 2002 Johnson Publishing Co.

* GENEROUS GIFT FOR BLACK STUDENTS: Radio personality Tom Joyner (2nd, l), host of the Tom Joyner Morning Show, displays a check given to his Tom Joyner Foundation by officials on behalf of General Motors (GM) and its Pontiac-GMC division during a recent taping of Joyner's radio show in Atlanta.

The $200,000 GM donation, the single-largest contribution given to the foundation in 2002, will support Black students attending historically Black colleges and universities. Presenting the check in the above left photo are Clark Sanford (top left photo - far left ), GMC Brand Promotional manager ; Vivian Pickard, director of GM Corporate Relations; and Ronte Smith, regional sales manager of GM's Southeast Region.

COPYRIGHT 2002 Johnson Publishing Co.

Tom Joyner Morning Show – GMC Promotion 2002 Invitation only luncheon with local influencers, which included vehicle demonstrations, at the Commune Restaurant in Atlanta, GA following the TJMS check presentation.

Joyner Foundation Cashes in on GM Commitment By Aretha Fouch BlackVoices.com ATLANTA -- It’s no secret that higher education is getting more expensive by the semester, while grants and financial aid are shrinking but there are a few guardian angels waiting in the wings to assist students. One of them is General Motors Corp., which is committed to helping students achieve their goals. At a recent Tom Joyner Morning Sky Show in Atlanta, GMC donated $200,000 to the Tom Joyner Foundation, which raises fund to keep students at Historically Black Colleges and Universities. An elated Joyner said, “That’s a big ‘d—n’ check.” Sybil Wilkes, a member of Joyner’s morning show posse chimed in. “I’m thinking it’s a few more alphabets up -- That’s a big ‘f---ing’ check. The audience agreed with cheers and applauds. About $170,000 of the donation is related to the GMC Fall Sales Event, in which a portion of the sales of each GMC Envoy XL sold during September and October was pledged to the Tom Joyner Foundation. The GM Foundation supplied additional funding. Despite the slow down in the economy and companies avoiding requests from charitable organizations, GM went forward with its plan to give to Joyner's foundation. “We planned for our contribution to the Tom Joyner Foundation,” said Clark Sanford, GMC Brand promotional manager . “Even as the market slowed down we stayed committed. We understood that this is the right thing to do. … This is just a small part for us to help some students realize their potential and their dreams. They may come to General Motors and design the next great evolution of trucks, vans and SUVs for GM.” GM is proud to be one of Joyner’s foundation partners. And Joyner is ecstatic about the relationship. Sanford says it’s noble to be a partner with Joyner’s foundation and its activities. “Joyner has a strong message of educational, economical and community empowerment—and GMC wants to be a part of those activities—getting out the vote, keeping young people in school, dealing with health and wellness.” Joyner says his foundation looks for companies who are committed to more than just advertising. “We look for partners. We look for advertisers who want to do more than sell products. We look for advertisers who want to sell products and give back to our community. And GMC has stepped up to the plate.”

GMC Aero Sports Program Project Manager for the Pontiac and GMC Aerosports program. Balloons, professionally piloted by FAA certified pilot Philip Glebe, President, Renaissance Balloons of Brighton, Michigan Balloons traveled an average of 100,000 miles each year. Balloons were used to support local dealerships, community relations and brand support at hot air balloon shows and outdoor fairs and festivals across the country. Program budget $150,000 annually

Project Manager for the Pontiac and GMC Aerosports program.

Balloons, professionally piloted by FAA certified pilot Philip Glebe, President, Renaissance Balloons of Brighton, Michigan

Balloons traveled an average of 100,000 miles each year.

Balloons were used to support local dealerships, community relations and brand support at hot air balloon shows and outdoor fairs and festivals across the country.

Program budget $150,000 annually

2000 GMC National Brotherhood of Skiers Sponsorship Sponsorship and support for NBS was part a larger diversity marketing strategy for GMC. Partial Demographics NBS Membership 14,000 members; predominately African-American Gender 40% male 60% female Education 34% college educated 26% have post-graduate degrees 19% have some college 15% have some post-graduate education Age 35% ages 31-40 33% ages 41-50 Income (HHI) 33% earn $75-$99K 27% earn $50-$75K 16% earn $25-$49K 14% earn $100-$149K

Sponsorship and support for NBS was part a larger diversity marketing strategy for GMC.

Partial Demographics

NBS Membership

14,000 members; predominately African-American

Gender

40% male

60% female

Education

34% college educated

26% have post-graduate degrees

19% have some college

15% have some post-graduate education

Age

35% ages 31-40

33% ages 41-50

Income (HHI)

33% earn $75-$99K

27% earn $50-$75K

16% earn $25-$49K

14% earn $100-$149K

2000 GMC National Brotherhood of Skiers Sponsorship On-site sponsorship elements included: Hospitality Tents Test Drive with Envoy and Yukon Denali Signage Over Ski race Course GMC Signage Throughout Ski Resort GMC Logo Collateral for Attendees Static Display of All GMC Vehicles GMC Hot Air Balloon Support Vehicles for NBS Staff Sponsorship of Welcome Party Along with Check Presentation

On-site sponsorship elements included:

Hospitality Tents

Test Drive with Envoy and Yukon Denali

Signage Over Ski race Course

GMC Signage Throughout Ski Resort

GMC Logo Collateral for Attendees

Static Display of All GMC Vehicles

GMC Hot Air Balloon

Support Vehicles for NBS Staff

Sponsorship of Welcome Party Along with Check Presentation

2000 GMC National Brotherhood of Skiers Sponsorship Pontiac GMC product display Entrance to Copper Mountain (above left). NBS members gather to celebrate after a parade through Copper Mountain, (above right).

GMC proudly announces sponsorship of the National Brotherhood of Skiers Summit 2001, in Keystone Colorado March 25-April 1, 2001. The Summit is a week of ski-related activities, meetings and community with over 4,000 African American ski enthusiasts expected to attend. * For dealer invoice pricing on New Vehicles or trade-in values on pre-owned vehicles, visit http://www.AutoWorld.com GMC and its partners including GMAC Leasing, OnStar and Bose will sponsor various activities throughout the week. GMC will provide official transportation for the event. The Summit will provide an opportunity to showcase the Yukon, Yukon Denali, Yukon XL, Envoy, Sonoma and Sierra vehicles. Founded in 1975, the National Brotherhood of Skiers is a non-profit organization of 84 ski and snowboard clubs throughout the US and Canada. NBS's mission is to identify, select and finance the training of potential Olympic-caliber African American youth and to promote skiing and snowboarding within the African American community. The weeks festivities include opening ceremonies which features an Olympic-style parade of local clubs, opening night party, a concert by Grammy-nominated artist Jill Scott, daily Alpine adult and youth ski and snowboard races and the opportunity to test drive GMC's Professional Grade vehicles. GMC is committed to serve all its customers, as well as providing opportunities to educate and teach young people. NBS is an example of the good that can happen when corporations and organizations combine to promote valuable community events and activities for everyone. "GMC is proud to be the major sponsor of one of the most exciting organizations in the country," said Clark Sanford, Brand Promotional Manager-GMC. "The NBS organization is the culmination of creative and intense local and national efforts of community-based activities and youth programs that serve the African American community. GMC is committed to helping provide support for future challenges and opportunities within our communities." Sanford says, "NBS is a leader in providing youth motivational programs, scholarships, and guidance to the African American community. It is an excellent audience to showcase our Professional Grade vehicles." * For dealer invoice pricing on New Vehicles or trade-in values on pre-owned vehicles, visit http://www.AutoWorld.com 2001 GMC Sponsors National Brotherhood of Skiers Annual Summit Meeting

Manager, Portfolio Management – The GM Card 1995-1998 The GM Card (GM- Cobranded Partner & HCS – Issuing Bank) 12 Million cardholders $23 Billion in sales $8.8 Billion in accounts receivable The Manager, Portfolio Management was responsible in part for: New account activation Balance transfer programs Account reactivation Gold card upgrades Cardmember sweepstakes and promotions GM liaison with issuing bank

The GM Card (GM- Cobranded Partner & HCS – Issuing Bank)

12 Million cardholders

$23 Billion in sales

$8.8 Billion in accounts receivable

The Manager, Portfolio Management was responsible in part for:

New account activation

Balance transfer programs

Account reactivation

Gold card upgrades

Cardmember sweepstakes and promotions

GM liaison with issuing bank

Professional Development and Community Service

Marketing Plan Development - Guest Speaker Since 2005 New Detroit - Camp Enterprise is a competitive four-day business planning experience for rising junior and senior high school students held on the campuses of Michigan State University and The University of Michigan. One hundred and forty students will participate between the 2 camps.

2008 Playground Build Project Volunteer On Sunday, August 24, 2008 , volunteers constructed a playground at University Preparatory Academy Elementary School II in Midtown (Detroit), which opens Sept. 2. Clark Sanford (top left) volunteers on the UPA playground project.

September 2008 appointed to The Academy of Oak Park- Charter School Board. The Academy has 3 schools; K-12 with 1181 students and a $12,000,000 annual operating budget. Board Secretary Chair - Community Relations Member - Budget & Finance

Michigan DECA – Recognition of Service Judged the Michigan DECA state competition held in Dearborn, Michigan in: 2008 2007 2005 2003 2002

Leadership Seminar 2007

“ In The News”

2005 Presentation to the Marketing Opportunities in Business and Entertainment (MOBE) Conference, Atlanta, Georgia

2005 “The Power of Urban Radio” Presentation Interep hosted its 7th "Power of Urban Radio" on April 27 at the Grand Hyatt in New York. The theme of this year's symposium was "The Emergence of the Urban Market as the New General Market," focusing on the integral role of African-American consumers in today's economic and cultural landscape, and marketers' scurry to secure relationships with Urban consumers. Over 500 influential radio professionals were in attendance for the seminar highlighted below. A panel entitled "It Ain't Your Father's Customer Base: Building Revenue by Effectively Embracing Multicultural Strategies," explored how some of the nation's largest brands recognize and actively pursue the consumer power of African-Americans. The panel's moderator was Yvette Moyo, president and founder of MOBE and Real Men Cook. Panelists included Trey Hall/Quiznos, Gwen Kelly/ American Family Insurance, Larry Robinson/ St. Jude Children's Research Hospital and Carol Sagers/McDonald's and Clark Sanford, Sanford Marketing Consultants (formerly with GMC). According to Robinson, "Radio is the only way that I have found to effectively tell our story to the African-American market." Additional advice from Clark Sanford to Urban radio broadcasters was to remain innovative and recognize that competing media, including satellite radio, are coming after a piece of the Urban market.

Rolling Out Magazine September 23, 2004

Product Integration Publication: Automotive News Publication Date: 10-MAY-04 Delivery: Immediate Online Access Author: Kachadourian, Gail Company: Chrysler Group Article Excerpt Byline: Gail Kachadourian Americans love reality TV. Automakers are deeply involved in the affair. The Chrysler group, Ford Motor Co. and General Motors are featuring their vehicles and brands in such top-rated reality shows as "American Idol'' and "The Apprentice.'' The shows give automotive marketers the opportunity to showcase their products to huge audiences. "As you look at reality television, it is here to stay,'' says Clark Sanford, promotions manager of GMC. "Since it's here, and reality TV takes place in the world as we know it, why not become involved with a medium and a message that allows our product...

Product Integration 2005 GMC Yukon XL Denali By Christie Schweinsberg Ward's Dealer Business, May 1, 2004 12:00 PM . . . Clark Sanford, Brand Promotional Manager-GMC , says the idea to include the XL Denali in Queer Eye was spawned by an executive at a product-placement firm who sent Sanford the pilot for the show. “ He said it may be a little risky by GM standards, but it's an opportunity, and you really need to think about it,” Sanford says . “We showed the pilot here to a cross-section of the staff — and the staff, broadly and generally, liked the show.” The show now is a hit and GM is in product-placement heaven. Perfectly Queer

San Diego Home Show Interview 2004 Clark Sanford (above, right), Brand Promotional Manager– GMC, talks about the innovative XUV on San Diego TV during a recent rainy tour stop

MARKETING: Queer Eye for the V-8 By Marty Bernstein Automotive News / September 29, 2003 GMC's Yukon XL Denali gets a lot of exposure on Bravo's "Queer Eye" show. No one could be happier with the success of hit TV show "Queer Eye for the Straight Guy" than GMC Brand Promotion Manager, Clark Sanford . GMC's Yukon XL Denali is getting tons of exposure through the reality show through a product placement arrangement with the producers. In "Queer Eye," the Denali XL gets heavy exposure from the opening sequence - a head-on shot of the Yukon with a personalized license plate, "Fab 5." And there are plenty of other interior and exterior shots. Designer names and ultra-chic retail stores also get major exposure plugs for donating merchandise via product placement.

Product Integration http://promomagazine.com/ Aug 1, 2002 12:00 PM, By Carrie MacMillan “ We do not force-fit placement. You won't find Tony Soprano in a Yugo, no matter how much they'd pay,” says Aaron Lenzini, vp at entertainment agency Norm Marshall & Associates, Sun Valley, CA, which handles placement for a variety of companies including General Motors Corp. Last season, Norm Marshall got GMC's Yukon XL strong exposure in Fox drama 24 . The placement was a fit because “the car is used by government agencies,” Lenzini notes. Detroit-based GMC went even deeper last year with UPN Network's The Hughleys sit-com, getting the Yukon Denali placement in a “road trip” episode and supporting with a watch-and-win sweepstakes (also backed by State Farm Insurance). The network conceived and executed the promotion, says Clark Sanford, GMC Brand Promotional Manager.

Recommendation on linkedin.com “ Clark was one of my clients while I was with Mullen working on The GM Card. He was responsible for interfacing with the automotive divisions ensuring their interests were represented appropriately in all GM Card marketing initiatives. Clark was always enthusiastic, outgoing and fostered strong relationships with his divisional counterparts. He has a strong grasp on the state of the automotive industry in the US and the best ways to generate sales among both loyal customers and prospects.” Andrew Pelosi , SVP, Group Marketing Director , Mullen July 8, 2007 www.linkedin.com/in/clarkdsanford

“ Clark was one of my clients while I was with Mullen working on The GM Card. He was responsible for interfacing with the automotive divisions ensuring their interests were represented appropriately in all GM Card marketing initiatives. Clark was always enthusiastic, outgoing and fostered strong relationships with his divisional counterparts. He has a strong grasp on the state of the automotive industry in the US and the best ways to generate sales among both loyal customers and prospects.”

Andrew Pelosi , SVP, Group Marketing Director , Mullen July 8, 2007

Recommendation on linkedin.com “Clark is a dedicated professional that I had the pleasure to work closely with for several years at General Motors. Clark is a leader who managed complex large scale promotions and events that created positive results for the business. Clark's enthusiasm and kindness to his colleagues were appreciated greatly.” Eli Gergics , Advertising Production Manager, General Motors July 9, 2007 www.linkedin.com/in/clarkdsanford

“Clark is a dedicated professional that I had the pleasure to work closely with for several years at General Motors. Clark is a leader who managed complex large scale promotions and events that created positive results for the business. Clark's enthusiasm and kindness to his colleagues were appreciated greatly.” Eli Gergics , Advertising Production Manager, General Motors July 9, 2007

Recommendation on linkedin.com “ I worked with Clark when he was the Promotions Manager at GMC. Clark developed and managed very unique and successful large scale promotions for GMC. Clark did a great job of generating promotional ideas, executing the plan and integrating them in to the GMC marketing campaigns. Clark managed the budget as well as delivered sales results from his events and activities. Clark has excellent communication and people skills, he was a pleasure to be around at work.” Lisa Grutta , Interactive Marketing Manager , General Motors - GMC July 10, 2007 www.linkedin.com/in/clarkdsanford

“ I worked with Clark when he was the Promotions Manager at GMC. Clark developed and managed very unique and successful large scale promotions for GMC. Clark did a great job of generating promotional ideas, executing the plan and integrating them in to the GMC marketing campaigns. Clark managed the budget as well as delivered sales results from his events and activities. Clark has excellent communication and people skills, he was a pleasure to be around at work.”

Lisa Grutta , Interactive Marketing Manager , General Motors - GMC

July 10, 2007

Recommendation on linkedin.com “Clark is an energetic, "get-it-done" professional who sees the big picture, and works tirelessly toward business objectives. He values teamwork and cooperation, and exhibits the highest level of professional ethics in his work. He is a true people person.” David Koziara , Advertising Manager , General Motors July 16, 2007 www.linkedin.com/in/clarkdsanford

“Clark is an energetic, "get-it-done" professional who sees the big picture, and works tirelessly toward business objectives. He values teamwork and cooperation, and exhibits the highest level of professional ethics in his work. He is a true people person.” David Koziara , Advertising Manager , General Motors

July 16, 2007

Thank You Clark D. Sanford The Sanford Consulting group, LLC. Direct: 248-320-2931 [email_address] www.linkedin.com/in/clarkdsanford