2010 AQUA'S EOY NEWSLETTER

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End-of-year marketing highlights from Hawaii's Aqua Hotels & Resorts

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2010 AQUA'S EOY NEWSLETTER

  1. 1. 2011 + E-O-Y 2010Oahu: Aqua Aloha Surf & Spa, AquaBamboo & Spa, Aqua Palms & Spa,Aqua Waikiki Pearl, Aqua WaikikiWave, Best Westerrn Coconut WaikikiHotel, Ilikai Hotel & Suites, IslandColony Hotel, Maile Sky Court, PagodaHotel, Park Shore Waikiki, QueenKapi‘olani HotelMaui: Hotel Wailea MauiMolokai: Aqua Hotel MolokaiLanai: Hotel LanaiKauai: Kaua‘i Beach Resort Aqua introducing new “beach boutique” campaign in 2011 Known for carving out the boutique hotel niche in Hawaii several years ago, Aqua Hotels is further differentiating the brand by introducing the new “beach boutique” concept in early 2011. No doubt about it, Hawaii is a sun, sand and surf destination … and guests want and appreciate when hotels provide beach amenity items for their use while here. To accommodate their wishes, Aqua will have custom logo beach items available for use during their stay. The beach boutique concept will roll out first with beach towels (concept at right), followed by sand chairs, etc. Aqua Beach Boutique Hotels offer beach amenities, stylish rooms and extreme value. Resort hotels offer lifestyle services and amenities without the luxury price tag. Lite hotels are the best bet for your budget. Out and About … Pictured from left to right – Ken Pomerantz, MLT President and Chief Marketing Officer, Karishma Chowfin and Robin Harlow with Aqua Hotels and Larry Chestler, MLT President and Chief Operating Officer. Aqua Waikiki Wave and Maile Sky Court were honored with the 2010 MLT Vacations Quality Assurance Award presented at MLT University in St. Paul, Minnesota on Sunday, September 12, 2010.Top to bottom: Aqua Aloha Surf &Spa, Aqua Bamboo & Spa, Aqua MLT Vacations Quality Assurance AwardWaikiki Pearl, Aqua Palms & Spa, Ilikai Robin Harlow (center ) with Christine Klein, HTA recognizes hotels that achieve 99% customerHotel & Suites, Hotel Wailea Maui Account Manager (right) and Anke Sponer, HTA satisfaction index and 99% product delivery General Manager at HTA’s Up N Over Europe performance with a minimum of 100 show in October 2010 bookings.
  2. 2. 2010 News HighlightsAqua Waikiki Wave Housekeeper, Leticia Gamiao, named Outstanding Lodging Employee of the Year by theHawaii Hotel AssociationAqua Waikiki Pearl announces opening of new shops and stores: L-R Seastar 8.4.23, Veggie Star Natural Foods,Pack & Mail and MixMix 411 Outlet.Hotel Wailea offers two ‘active-lifestyle’ packages:Kiteboarding Adventure and a Family Paddleboardingpackage … “We attract energetic, health-mindedtravelers who will find that these packages agree withtheir preference for the outdoors and active lifestyle plusthey can each be booked on an individual basis andtailored to meet their vacation agenda,” said GeneralManager Markus Schale.Kaua‘i Beach Resort celebrates new identity with introductory special and cultural events … Aqua assumedmanagement of the hotel in July 2009 and added sales and marketing services as of January 2010.Aqua welcomes Hotel Lanai … the addition of Hotel Lanai became effectiveMay 1, 2010. Photos on page 3.Best Western Coconut Waikiki ranked as one of ‘World’s Best’ on Expedia’sInsiders Select List. The list formally recognizes individual hotels, from all over theworld, which consistently deliver excellent service, great overall experience and greatvalue. The full list represents only a small percentage of the world’s top hotels from themore than 110,000 hotel properties offered on Expedia.Leticia Gamiao wins national AHLA Award … Leticia Gamiao capturedthe award for "Outstanding Lodging Employee of the Year" - medium-sizeproperty in the nation-wide competition held by the American Hotel andLodging Association (AHLA). Gamiao won the award after a 50-statecompetition which included hundreds of thousands of hotel employeenominations. She is a 12-year Aqua employee.Pictured at right: Leticia, front, was surrounded by (clockwise from left) FloraBumanglag, Exec. Housekeeper; Richard Mandel – President, RamsfieldReal Estate; Ben Rafter – Aqua President & CEO; Mike Paulin – AquaChairman & Founder and Lynette Eastman, Area GM.Aqua Waikiki Wave and Maile Sky Court receive 2010 QualityAssurance Awards from MLT Vacations. Photo on page 1.Aqua welcomes Queen Kapi‘olani … the 312-room Queen Kapi‘olaniHotel was added to Aqua’s Waikīkī portfolio on December 1. Photos on page 3.Pagoda embarks on new beginning as part of Aqua’s portfolio … The 359-room landmark Honolulu hotel, with itsone-of-a-kind design and unique appeal, gears up for a great 2011 under Aqua’s watchful eye.Photos on page 3.Page 2 … 2011 + EOY 2010 Contact: sandiyaracommunications@gmail.com
  3. 3. Photo gallery of the three hotels added in 2010 “Along with Hotel Molokai and Hotel Wailea Maui, the addition of Hotel Lanai (top and left photos) distinguishes Aqua as the only hotel company with properties on each of the three islands making up Maui County,” said Elizabeth Churchill, Aqua’s VP Sales & Marketing. “The island of Lanai offers travelers a wide range of unique experiences and we’re thrilled to offer Hotel Lanai to visitors seeking out this island.” “Queen Kapi‘olani Hotel (below) has broad appeal and is perfect for families, groups and golfers – to name a few key travel segments,” remarked Elizabeth Churchill, VP Sales & Marketing for Aqua. “We are developing packages that will attract a diversified group of consumers to this iconic hotel and in doing so, hope to create Waikīkī’s most Hawaiian hotel.” “Aqua’s sales and marketing team has come up with suggestions for specials and promotions that will be appealing to a variety of market segments including kamaaina and groups,” remarked Elizabeth Churchill, Aqua’s VP Sales & Marketing. “Pagoda Hotel (left) has plenty to offer consumers and we’re excited to be marketing this unique property.”Page 3 … 2011 + EOY 2010 Contact: sandiyaracommunications@gmail.com
  4. 4. New faces at Aqua Patrick Ahler Matthew Pickett Janice Ishihara June Nozoe Senior eCommerce Resort Manager, Director of Sales, Director of Sales & Analyst Kaua‘i Beach Resort Kaua‘i Beach Resort Marketing - Asia . What’s new? Aqua’s all-property brochure is ‘hot off the presses’. On the left is a sample page. It includes:  Hotel star rating (based on Aqua standards)  Brief description of the hotel  List of resort / hotel amenities  Hotel photo  List of room categories with bed type and square feet  Mailing address  Phone and fax numbers  Web address  GDS booking options If you would like a small supply, contact sokubo@aquaresorts.com. Information is also available at www.aquaresorts.com. Holiday food and goods drive Left—Ben Rafter, Aqua President & CEO. along with Aida and Mike Paulin, Aqua co- owners, proudly display the food, clothing, toys, goodies, cash & gift cards donated by employees for the annual LOKAHI Giving Project. LOKAHI works hand-in-hand with over 200 non-profit agencies, shelters, group homes, hospitals, churches, and schools to verify and meet the needs of the most deserving families and individuals.Page 4 … 2011 + EOY 2010 Contact: sandiyaracommunications@gmail.com
  5. 5. Happy New Year from Aqua’s Sales, Marketing, Revenue and Reservations ohana Front Row/Sitting L to R: Justin Nakaahiki-Marketing Manager; Luana Kekaula-Castillo-Sales Manager, Maile Sky Court; June Nozoe-Director of Sales & Marketing-Asia; LeeAnn Isobe-Director of Marketing; Beth Churchill-VP of Sales & Marketing; Evelyn Shiroma-Sales Manager, Aqua Waikiki Wave & Pearl; Amber Watt-Director of Internet Strategy Back Row/Standing L to R: Kehau Amorin-Senior Sales Manager; May Cabauatan-Revenue Manager; Patrick Ahler-Senior eCommerce Analyst; Erik Yoshimoto-Revenue Clerk; Dan Bayne-Director of Sales-Groups; Angela Byun-Reservations Manager; Keith York- Senior Director of Revenue; Myna Eheler-Contract Sales Manager; Jessica Rayneri-Internet Marketing Manager; Kainoa Daines-Director of Sales, Queen Kapi‘olani Hotel; Robin Harlow-Regional Director of Sales; Debbie Tuaileva-Sales & Events Manager, Pagoda Hotel; Karishma Chowfin-Sales Manager Missing: Nick Morley, Revenue Analyst; Ann Ikuta-Sales & Events Manager, Hotel Wailea Maui; Janice Ishihara, Director of Sales, Kaua‘i Beach ResortPage 5 … 2011 + EOY 2010 Editor: Sandi Yara, sandiyaracommunications@gmail.com

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