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View stunning SlideShares in full-screen with the new Android app!View stunning SlideShares in full-screen with the new iOS app!
What is your primary purpose? • Brand awareness Objective • Customer service • Build email list • Drive traffic to blog/website page • Build community • Others?
What will it look like? Design http://www.facebook.com/cocacola Strategy http://www.facebook.com/redbull http://www.facebook.com/RedRobin Check out your competitors and other popular pages. •How often are they posting? •What times of day? •What are they posting? •What gets the most interaction? Copy what they are doing!
Drive more people to your Facebook Promotion Inside Facebook Facebook Ads to promote Page Strategy Use @ tag Outside Facebook Add Like buttons to your website Invite email and ezine subscribers Add to signature block Post photos and Tag people in the Offline Print media – Vanity URL photo. Display at your business
Monitor and Moderate Primary Components Engagement •Respond promptly Strategy •Use personal tone •Share quality content •Entice comments •Post at least 1x day-more is better •Check Alltop each morning
Convert to leads Need a strategy to convert your Conversion fanbase to paying clients or Strategy customers. Tipping point Tipping point • Special event between between • Coupons • Discounts 500 – 1,000 500 – 1,000 • Other Call to Action Fans/Follower Fans/Follower s s Tell them exactly what you want them to do.