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Facebook Tips for Small Business

by Alaskarama Web Marketing on Dec 17, 2010

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Thanks for being here today. I am sandi sturm, project manager at Alaskarama Web Marketing. We have a goal here to help small businesses succeed by helping them get found online and converting visitors into leads. Today we are talking about Facebook and how it works for small businesses.
Here are the topics of today.
Before we get started I would like to review what inbound marketing consists of and how social media fits into the equation.
Part of getting found is to promote all the great content and offers that you create.
Once they find you, there needs to be ways to convert them into leads and customers.
We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way. A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components. Lets look at Blogging and how important it is in this mix.
Social media alone will not give you the results you desire.
Optimizing each piece of content brings even more traffic and links to your content.
Then, promoting your blog articles through social media, which is also optimized, brings even more traffic, links and results in more content being out there to be found. The fact is, we believe our friends recommendations more than what businesses say about themselves. Write good content. Write what your audience wants to read and share.
Will your business be found or will your competitor?
Subscribe to some blogs that are in your industry that you may want to share with your audience.
Redbull has a live feed from sports figures. Post funny images Jokes
Be the Heloise of FAcebook. Time or money saving tips Phone apps Upcoming conference – buy today and save $100
Ask to be liked on your status updates. And instruct them to share the good stuff!
Answer questions you receive from your clients or from the phone or email.
For example, use facebook for book reviews and maybe twitter for tips.
According to a recent report by ViTrue , the best time to get a response from your fans is on Tuesda y. Click through rates peaked at nearly 10% on Tuesday and actually hovered around the same percentage on both Monday and Wednesday as well. The worst time? Their study suggests that click-through-rates plummet on Friday and Saturday with less than a 3% CTR.
Surprise with a personal post once in a while
If you would like to learn more about inbound marketing, you can attend future webinars.
You can also request a consultation to discuss your needs.
Menu of items we offer. Remember that blogging alone will not bring you the results you need. Blogging + SEO + Social Media is what works today to create more inbound links, leads, and results!

Facebook Tips for Small Business — Presentation Transcript

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Facebook Tips for Small Business

by Alaskarama Web Marketing on Dec 17, 2010

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Facebook Tips for Small Business — Presentation Transcript