Blogging 101
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Blogging 101

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http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in ...

http://blog.Alaskarama.com Blogging 101 for small business. See why you should blog as a small business, conduct keyword research. Offers tips on what to blog about and how to optimize content in social media. Ends with the importance of analysis.

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  • Thanks for being here today. I am sandi sturm, project manager at Alaskarama Web Marketing. We have a goal here to help small businesses succeed by providing them the same marketing exposure as the bigger companies. Today we are talking about Blogging and the importance it plays in your inbound marketing strategy.
  • Here are the topics of today.
  • Before we get started I would like to review what inbound marketing consists of and how blogging fits into the equation.
  • Part of getting found is having a lot of great content for your intended audience. You write to attract the personas you have identified. One way to do this is through blogging.
  • Once they find you, there needs to be ways to convert them into leads and customers.
  • We also need to analyze EVERYTHING to see what is working and what is not and make necessary adjustments along the way. A successful inbound marketing program that results in increased lead generation and a good ROI incorporates all these components. Lets look at Blogging and how important it is in this mix.
  • Blogging alone will not give you the results you desire.
  • Optimizing each piece of content brings even more traffic and links to your content.
  • Then, promoting your blog articles through social media, which is also optimized, brings even more traffic, links and results in more content being out there to be found. The fact is, we believe our friends recommendations more than what businesses say about themselves. Write good conent. Write what your audience wants to read and share.
  • Here are some statistics that explain why blogging for small business is a good idea. The more pages you have the better in Google’s eyes, and each one needs to be indexed by them. Google indexes pages that they feel match the search terms. After all, their success is measured by the quality of pages that show up in the search engine results pages. It is not random.
  • 75% of how Google ranks you is determined by the number of links coming in to your site from other authoritative sources. Businesses that blog have nearly double the number of inbound links than those that do not.
  • Visitors to your website are great. Blogs help increase those numbers by more than 50%
  • This shows that the more pages you have indexed, the more leads you can get. The magic number is hovering someplace around 300. See the large increase?
  • Who is your target audience? What do they look like? Before you create any content you should have a good list of around 500 keyword phrases. This stems from 5-10 main keywords that identify your business.
  • Top ten reasons to…. 3 ways to ….. 5 new trends for 2011…
  • Put time into them Don’t do too many Maybe once a month
  • Lots of work Pick them well
  • Be prepared to defend yourself You will get lots of comments and links Don’t post too many of these, it could lose trust
  • April fool jokes Music videos Funny cartoons and images
  • Stick to it If your goal is to increase traffic and leads, you need to blog more
  • Put keywords in image name and title Meta data includes description, page title, keywords
  • We are partners with Hubspot, which is a great software program that tutors you along the way when writing blogs. It tells you when you are missing important components.
  • Leverage social media to gain leads. Publish everywhere! The goal is to get our content to spread – shared – more links in – more lead conversions – more customers Post less product information, free trials, specials Post more new data, funny stuff, and top notch blog articles Encourage sharing. Have links to other social media channels
  • Analysis of your content is the next very important step. You can do this using Google tools. What I am showing you here today are Hubspots tools which are much more robust. Analysis allows you to see what is working and what is not. The first thing we can look at is the number of page views each article is receiving.
  • See how many comments you are receiving which shows the level of engagement.
  • Google looks at the number of inbound links to show authority of your site. If they come in from authoritative sites, it ranks even better.
  • Determine which topics are doing the best and create more content like that. This analysis shows what keywords the individual pages ranked for. What people used to find the article. This one had 57 keywords.
  • Unique to Hubspot is the link analysis, which takes into account the number of internal links, inbound links, and other factors, including SEO, and gives each article a grade. Again you can see what topics are getting the most links and create more of the same.
  • Stays around forever to build links and subscribers. That’s it for the presentation. Please post your questions in the chat. For those of you that may need to leave, thanks for being here today.
  • If you would like to learn more about inbound marketing, you can attend future webinars.
  • You can also request a consultation to discuss your needs.
  • Menu of items we offer. Remember that blogging alone will not bring you the results you need. Blogging + SEO + Social Media is what works today to create more inbound links, leads, and results!

Blogging 101 Blogging 101 Presentation Transcript

  • Blogging 101: Tips for Small Business Recommendations from Alaskarama’s Marketing Manager Sandi Sturm (@Alaskarama) #AKBlogging
  • Topics for Today
    • Why blog?
    • Conduct keyword research
    • Writing content
    • Optimize content
    • Promote in social media
    • Analyze
  • What is Inbound Marketing? Get Found Convert Analyze
  • What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote
  • What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing
  • What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing Everything! Marketing & Competitors
  • Topics for Today
    • Why blog?
    • Conduct keyword research
    • Writing content
    • Optimize content
    • Promote in social media
    • Analyze
  • Why Blog? Blog SEO Social Media
  • Why Blog? Blog SEO Social Media More traffic More links
  • Why Blog? Blog SEO Social Media More traffic More links Even more traffic Even more links More content
  • Create Great Content by Blogging
  • Blogging Attracts More Links
  • Blogging Attracts More Visitors
  • Leads by Indexed Web Pages
  • Topics for Today
    • Why blog?
    • Conduct keyword research
    • Writing content
    • Optimize content
    • Promote in social media
    • Analyze
  • Conduct Keyword Search
    • Identify target personas
    • What keywords would personas use?
    • Create blog posts with keywords
    • Find keywords with high traffic but low competition
  • Topics for Today
    • Why blog?
    • Conduct keyword research
    • Writing content
    • Optimize content
    • Promote in social media
    • Analyze
  • Get Into The Writing Mood Turn email communications into a blog article
  • Forum Posts Turn forum posts into a blog article
  • Key Product Information Share key product information – what makes yours better?
  • Videos
    • Take videos
    • Events
    • Interviews
    • Processes
  • Repurpose Data Repurpose company data
  • Lessons Learned Share lessons learned
  • Lists and Trends Create lists of thoughts and trends
  • Plan a Mix of Posts
  • General Everyday Posts
    • How to’s – solve problems
    • Rich in keywords
    • Useful
  • Nutrient Rich Opinion article that is well thought out that will position you as a thought leader.
  • Big Blog Projects Create ebooks with lots of links and information on a relevant topic
  • Fire Starters Make bold statements
  • Sweet Stuff Poke fun once in a while
  • Pick a Publishing Schedule Create
  • Topics for Today
    • Why blog?
    • Conduct keyword research
    • Writing content
    • Optimize content
    • Promote in social media
    • Analyze
  • Optimize Content
    • Help Search Engines Find Your Content
    • 1 Keyword in title
    • 2-3 Keywords in text
    • Include images
    • Meta data
    • CTA
  • Optimize Content
    • Help Search Engines Find Your Content
    • 1 Keyword in title
    • 2-3 Keywords in text
    • Include images
    • Meta data
  • Topics for Today
    • Why blog?
    • Conduct keyword research
    • Writing content
    • Optimize content
    • Promote in social media
    • Analyze
  • Promote in Social Media
  • Topics for Today
    • Why blog?
    • Conduct keyword research
    • Writing content
    • Optimize content
    • Promote in social media
    • Analyze
  • Number of Visits
  • Number of Comments
  • Authority: Inbound Links
  • SEO Analysis for Blog Articles
  • Inbound Links
  • Invest in Blogging Blogging is best investment you can make.
  • Check Upcoming Webinars Alaskarama offers webinars every other Friday. Go to our Learning Center to review a list of upcoming webinars and link to recorded past webinars. http://www.blog.alaskarama.com/
  • Request free 30 minute consultation Request a consultation with our Project Manager to see if Alaskarama can help you improve website lead generation and show return on your investment: http://www.alaskarama.com/
  • Learn the Value of Alaskarama’s Strategies for Your Small Business
    • Build new site if necessary
    • On-site SEO
    • Keyword Analysis
    • Call to Action and Landing Pages
    • Social Media Setup
    • Blog setup
    • Monthly coaching session
    • Create compelling offers
    • Review analytics reports
    Retainers include some or all of the following :
  • Contact Me With Any Questions