Blogging 101

Blogging 101: Tips for Small Business Recommendations from Alaskarama’s Marketing Manager Sandi Sturm (@Alaskarama) #AKBlogging

Topics for Today
Why blog?
Conduct keyword research
Writing content
Optimize content
Promote in social media
Analyze

What is Inbound Marketing? Get Found Convert Analyze

What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote

What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing

What is Inbound Marketing? Get Found Convert Analyze SEO Blogging Promote Offers Calls to Action Landing Pages Lead Nurturing Everything! Marketing & Competitors

Topics for Today
Why blog?
Writing content
Optimize content
Analyze

Why Blog? Blog SEO Social Media

Why Blog? Blog SEO Social Media More traffic More links

Why Blog? Blog SEO Social Media More traffic More links Even more traffic Even more links More content

Create Great Content by Blogging

Blogging Attracts More Links

Blogging Attracts More Visitors

Leads by Indexed Web Pages

Topics for Today
Why blog?
Writing content
Optimize content
Analyze

Conduct Keyword Search
Identify target personas
What keywords would personas use?
Create blog posts with keywords
Find keywords with high traffic but low competition

Topics for Today
Why blog?
Writing content
Optimize content
Analyze

Get Into The Writing Mood Turn email communications into a blog article

Forum Posts Turn forum posts into a blog article

Key Product Information Share key product information – what makes yours better?

Videos
Take videos
Events
Interviews
Processes

Repurpose Data Repurpose company data

Lessons Learned Share lessons learned

Lists and Trends Create lists of thoughts and trends

Plan a Mix of Posts

General Everyday Posts
How to’s – solve problems
Rich in keywords
Useful

Nutrient Rich Opinion article that is well thought out that will position you as a thought leader.

Big Blog Projects Create ebooks with lots of links and information on a relevant topic

Fire Starters Make bold statements

Sweet Stuff Poke fun once in a while

Pick a Publishing Schedule Create

Topics for Today
Why blog?
Writing content
Optimize content
Analyze

Optimize Content
Help Search Engines Find Your Content
1 Keyword in title
2-3 Keywords in text
Include images
Meta data
CTA

Optimize Content
Help Search Engines Find Your Content
1 Keyword in title
2-3 Keywords in text
Include images
Meta data

Topics for Today
Why blog?
Writing content
Optimize content
Analyze

Promote in Social Media

Topics for Today
Why blog?
Writing content
Optimize content
Analyze

Number of Visits

Number of Comments

Authority: Inbound Links

SEO Analysis for Blog Articles

Inbound Links

Invest in Blogging Blogging is best investment you can make.

Check Upcoming Webinars Alaskarama offers webinars every other Friday. Go to our Learning Center to review a list of upcoming webinars and link to recorded past webinars. http://www.blog.alaskarama.com/

Request free 30 minute consultation Request a consultation with our Project Manager to see if Alaskarama can help you improve website lead generation and show return on your investment: http://www.alaskarama.com/

Learn the Value of Alaskarama’s Strategies for Your Small Business
Build new site if necessary
On-site SEO
Keyword Analysis
Call to Action and Landing Pages
Social Media Setup
Blog setup
Monthly coaching session
Create compelling offers
Review analytics reports
Retainers include some or all of the following :

Contact Me With Any Questions

Blogging 101

by Alaskarama Web Marketing on Dec 02, 2010

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Blogging 101 — Presentation Transcript